A New Era of Global Wellness

From blood panels to biometrics, the race to decode—and own—the body’s data is accelerating. As companies like Oura, Whoop, Apple, and Garmin expand from wearables into diagnostics, a new health data economy is emerging. This session explores how the “war for your blood” and the explosion of continuous data are reshaping the fitness and wellness landscape. Attendees will learn how ecosystem lock-in, AI coaching, and regulatory strategy are defining competitive advantage—and what it means for operators navigating the convergence of fitness, health tech, and personalized performance.

Select Panelists to be Announced

As technology platforms generate richer streams of operational and financial data, the industry finally has the opportunity to align around a common language of performance. This session explores the KPIs that matter most—lifetime value, utilization, yield, engagement curves, churn signatures, and more—and how modern systems surface them with consistency across clubs, studios, and emerging fitness models. Hear how investors interpret these metrics, where operators often misread them, and what a unified dashboard can reveal about the true health of a business. A grounded conversation about making smarter decisions by measuring what actually moves the needle.

Select Panelists to be Announced

The gap between marketing and technology is narrowing, and operators are feeling the impact. This panel unpacks how data-driven communications, personalized journey mapping, and automated engagement can strengthen acquisition and retention. Learn practical approaches to aligning content, CRM tools, and human storytelling so clubs can speak to members with clarity, relevance, and consistency—at scale.

Select Panelists to be Announced

Members expect technology to recognize them, adapt to them, and guide them—across every touchpoint. This session explores the next stage of integration between equipment, software platforms, and member-facing applications. Discover how interoperability, open data pipelines, and smarter UX design are creating environments where programming, tracking, and coaching merge into one cohesive, elevated experience.

Select Panelists to be Announced

Payments are evolving fast—and regulation is evolving even faster. From compliance shifts to surcharging rules, data privacy, and emerging oversight of subscription billing, operators must rethink how payments fit into the member journey and financial strategy. This panel breaks down what’s changing, what’s coming, and how to future-proof your systems to avoid disruptions, reduce friction, and protect revenue.

Select Panelists to be Announced

Labor efficiency is no longer about cutting hours—it’s about elevating the hours you already have. This session digs into the real-world tools that streamline check-in, automate routine interactions, and surface the insights managers need to deploy staff more effectively. Learn how AI-driven workflows, intelligent scheduling, and predictive service needs can free teams to deliver higher-touch experiences where they matter most.

Select Panelists to be Announced 

Over the past seven years, Tonal members have lifted more than 250 billion pounds across 10+ billion reps, 1+ billion sets, and over 50 million workouts. With industry-leading retention and churn rates under 1%, Tonal stands out not just for what users do; but how long they keep doing it. In this dynamic session, Troy Taylor reveals how that consistency is engineered, using insights from billions of reps to show what truly drives long-term engagement in fitness.

For years, metabolic VO₂ testing was considered an elite performance tool—complex, costly, and confined to university labs or clinical settings. Valuable, yes, but impractical for most fitness businesses. Advances in technology have now rewritten that story. Modern metabolic testing goes far beyond a single VO₂max number, offering deeper insights into client health, energy use, and performance potential. Today’s testing is easy to administer, highly reliable, and accessible to fitness professionals without specialized lab training. This evolution empowers businesses to deliver personalized, science-backed programs that drive better client outcomes and open new revenue streams. Just as importantly, it positions fitness operators as a vital bridge between healthcare and wellness—speaking the language of both clinicians and coaches, and placing fitness professionals at the center of the continuum of care.