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March 12-14, 2025 | Las Vegas, Nevada

A New Era of Global Wellness

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Conference Track

Research & Advocacy

 

The research and advocacy track connects fitness industry leaders with cutting-edge health and fitness industry information and insights so they can stay ahead of the curve. Plug in to this track to learn about:

  • The forces that shape the health and fitness industry on a local, national, and global level
  • The latest insights on threats the industry is facing
  • HFA's powerful advocacy work and how you can get involved
  • The latest industry data and trends that are driving the future of the health and fitness industry
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Leadership & Career Growth

The leadership & career growth track explores the evolution of fitness careers, focusing on strategies for enhancing leadership skills, advancing professional development, and driving organizational success. Plug in to to learn more about:
  • The latest leadership trends and strategies driving success in the fitness sector
  • How mentorship programs can elevate the fitness industry, reduce attrition, and position fitness as a vital component of healthcare
  • How recreation programs are shaping the future of fitness professionals and driving industry growth

Featured Sessions

  1. Wednesday, March 12 2:45 PM - 3:45 PM

    Advancing Fitness as Essential: The Crucial Role of Mentorship Programs

    In today's rapidly evolving health landscape, the advocacy of and urgency for the implementation of mentorship programs is vital to the long term success and increased essential nature of the fitness industry. This presentation dives into the critical role of mentorship in equipping new fitness trainers and those transitioning from other professions with the necessary skills, knowledge, and networks to position fitness as a fundamental and essential component of healthcare. By fostering strong mentor-mentee relationships, we can enhance the credibility, effectiveness, and integration of fitness within preventive and therapeutic health strategies while also decreasing attrition rates of fitness professionals. Additionally, this panel will highlight current and future advocacy efforts to create mentorship models, outline practical steps for implementation, and demonstrate how these programs can drive professional growth, elevate standards of care, and ultimately contribute to a healthier society.

    A Panel Discussion (Stay Tuned For Panelist Announcements!)

  2. Thursday, March 13 1:00 PM - 2:00 PM

    Campus Recreation: Cultivating the Next Generation of Fitness Professionals

    In the ever-evolving landscape of fitness and health, campus recreation stands out as a crucial incubator for developing future fitness professionals. This presentation explores the unique role that college and university recreation programs play in shaping the skills, knowledge, and career trajectories of aspiring fitness trainers and wellness coaches. We will provide insights into how campus recreation programs serve as a living laboratory for students to gain hands-on experience, develop leadership and interpersonal skills, and build professional networks. Additionally, this session will highlight successful case studies and current trends that demonstrate the profound impact of campus recreation on the fitness industry.

    • Dr. Darian Parker
      Dr. Darian Parker

      Co-Owner, Epic Leisure Management LLC

    • Taylor Sidore
      Taylor Sidore

      Assistant Director of Fitness, Colorado State University

  3. Thursday, March 13 2:30 PM - 3:30 PM

    The Mental Health Renaissance: Leading Change and Creating Impact

    Everyone knows that we are in the middle of a mental health pandemic. What many people don't realize is that we are also at the beginning of a mental health renaissance. Learn how to participate in this renaissance and benefit financially by understanding how to help your staff, help your circles of influence, help your community and even help yourself while putting a dent in the universe for mental well-being.

    • Lynne-Victor Brick
      Lynne & Victor Brick

      Co-founders, John W Brick Mental Health Foundation

conference tracks

unlock performance

Get the most out of the conference by organizing your experience around any one of eight educational tracks. Each track features unique, informative sessions led by industry experts, designed to help your business thrive!

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Staff management

Build & Lead Your Team

Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.

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Sales & Marketing

Connect with Consumers

Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world. 

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Research & Advocacy

Stay Ahead of the Curve

Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.

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Technology & Operations

Optimize Your Operations

Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.

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Programming

Innovate Your Offerings

Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.

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Retention & Experience

Maximize Client Loyalty & Satisfaction

Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.

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Leadership & Career Growth

Expand Your Horizons

Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.

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Studio

Elevate Your Studio

Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.