March 12-14, 2025 | Las Vegas, Nevada
A New Era of Global Wellness
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Conference Track
Research & Advocacy
The research and advocacy track connects fitness industry leaders with cutting-edge health and fitness industry information and insights so they can stay ahead of the curve. Plug in to this track to learn about:
- The forces that shape the health and fitness industry on a local, national, and global level
- The latest insights on threats the industry is facing
- HFA's powerful advocacy work and how you can get involved
- The latest industry data and trends that are driving the future of the health and fitness industry
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Leadership & Career Growth
- The latest leadership trends and strategies driving success in the fitness sector
- How mentorship programs can elevate the fitness industry, reduce attrition, and position fitness as a vital component of healthcare
- How recreation programs are shaping the future of fitness professionals and driving industry growth
Leadership & Career Sessions
- MAR 12
- MAR 13
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9:15 am - 10:15 am
Trends & Leadership Ideas from REX Members Worldwide
Club leaders and organizations continue to navigate significant shifts in the workplace, including inflation’s impact on both employer and employee budgets, the rise of AI, evolving member expectations, increased private equity investment, and more. In this session, you'll explore the key trends driving success at some of the most thriving clubs in the industry and learn why they are performing better today than they were five years ago.
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Eddie Tock
CEO, REX Roundtables For Leaders
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Allison Flatley
Chair, REX Roundtables For Leaders
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Brent Darden
Chair, REX Roundtables For Leaders
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Justin Tamsett
Chair & Managing Director, REX Roundtables For Leaders
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1:30 pm - 2:30 pm
Lessons From the Bay Club: A Study in Building Company Culture
This session explores the Bay Club’s approach to building high-performing teams and fostering a culture of collaboration. Through a detailed case study, learn how the Bay Club’s leadership strategies, team-building initiatives, and commitment to employee development have driven success across their organization. Whether you’re looking to strengthen your existing teams or create new ones, this session will provide valuable lessons on how to inspire trust, improve performance, and achieve collective goals.
A Panel Conversation (Stay Tuned For Panelist Announcements)
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2:45 PM - 3:45 PM
Advancing Fitness as Essential: The Crucial Role of Mentorship Programs
In today's rapidly evolving health landscape, the advocacy of and urgency for the implementation of mentorship programs is vital to the long term success and increased essential nature of the fitness industry. This presentation dives into the critical role of mentorship in equipping new fitness trainers and those transitioning from other professions with the necessary skills, knowledge, and networks to position fitness as a fundamental and essential component of healthcare. By fostering strong mentor-mentee relationships, we can enhance the credibility, effectiveness, and integration of fitness within preventive and therapeutic health strategies while also decreasing attrition rates of fitness professionals. Additionally, this panel will highlight current and future advocacy efforts to create mentorship models, outline practical steps for implementation, and demonstrate how these programs can drive professional growth, elevate standards of care, and ultimately contribute to a healthier society.
A Panel Discussion (Stay Tuned For Panelist Announcements!)
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Dr. Darian Parker [Moderator]
Co-Owner, Epic Leisure Management LLC
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4:00 pm - 4:45 pm
Your Health is Your Competitive Advantage
Unlocking the full potential of an organization hinges on an often-underestimated link: The correlation between personal wellbeing and professional excellence. Business leaders often neglect their physical and mental health, which diminishes their performance, productivity, and happiness. In her talks, Dr. Theresa Larson unpacks tangible strategies that any organization's leaders can seamlessly integrate into their daily regimens, thereby uplifting all facets of their success quotient. Attendees will walk away with knowledge and techniques to achieve business success while simultaneously enhancing personal health and laying the foundation for a healthier future for themselves, their employees, and their families.
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Dr. Theresa Larson
Founding President, Movement RX
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1:00 PM - 2:00 PM
Campus Recreation: Cultivating the Next Generation of Fitness Professionals
In the ever-evolving landscape of fitness and health, campus recreation stands out as a crucial incubator for developing future fitness professionals. This presentation explores the unique role that college and university recreation programs play in shaping the skills, knowledge, and career trajectories of aspiring fitness trainers and wellness coaches. We will provide insights into how campus recreation programs serve as a living laboratory for students to gain hands-on experience, develop leadership and interpersonal skills, and build professional networks. Additionally, this session will highlight successful case studies and current trends that demonstrate the profound impact of campus recreation on the fitness industry.
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Dr. Darian Parker
Co-Owner, Epic Leisure Management LLC
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Taylor Sidore
Assistant Director of Fitness, Colorado State University
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2:30 PM - 3:30 PM
The Mental Health Renaissance: Leading Change and Creating Impact
Everyone knows that we are in the middle of a mental health pandemic. What many people don't realize is that we are also at the beginning of a mental health renaissance. Learn how to participate in this renaissance and benefit financially by understanding how to help your staff, help your circles of influence, help your community and even help yourself while putting a dent in the universe for mental well-being.
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Lynne & Victor Brick
Co-founders, John W Brick Mental Health Foundation
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conference tracks
unlock performance
Get the most out of the conference by organizing your experience around any one of eight educational tracks. Each track features unique, informative sessions led by industry experts, designed to help your business thrive!
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Staff management
Build & Lead Your Team
Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.
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Sales & Marketing
Connect with Consumers
Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world.
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Research & Advocacy
Stay Ahead of the Curve
Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.
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Technology & Operations
Optimize Your Operations
Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.
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Programming
Innovate Your Offerings
Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.
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Retention & Experience
Maximize Client Loyalty & Satisfaction
Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.
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Leadership & Career Growth
Expand Your Horizons
Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.
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Studio
Elevate Your Studio
Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.