A New Era of Global Wellness

9:15 AM - 10:15 AM

AI Automation in Sales and Service

In this session, you will learn how AI is transforming the fitness industry by automating sales, service, and retention; helping gym owners and operators streamline operations, increase revenue, and improve member engagement. Whether you're new to AI or already leveraging automation in your business, this session will provide valuable insights for beginners and advanced users alike. Presented by experienced gym owners and AI software innovators, this session will provide expert insights into how AI is transforming the fitness industry.

Through real-world examples and actionable strategies, we will break down how AI-driven tools can help you respond faster, personalize interactions at scale, automate sales and service, and enhance retention—ensuring your gym thrives in 2025 and beyond.

What You’ll Learn:

1. Speed-to-Lead: The 5-Minute Rule for Higher Conversions
2. Personalization at Scale with AI: Automated, Yet Human-Like Communication
3. AI Agents as Your 24/7 Sales & Service Assistant
4. AI Workflows: Automating Sales and Service for Maximum Efficiency
5. AI-Powered Retention: Keeping Members Longer and Reducing Cancellations

Join us to discover how AI is revolutionizing gym operations—and learn how to implement these powerful tools in your fitness business today!

1:00 PM - 2:00 PM

From Memberships to Meaningful Engagement: How Tech is Changing the Game

Today’s consumers expect more than just a workout – they’re seeking holistic wellness experiences that integrate fitness, recovery, nutrition and mental well-being. Backed by insights from 40MM members and 30k+ customers, ABC Fitness will reveal key trends shaping the industry from their latest 2025 consumer research. Learn from new active-consumer trends and industry leading experts about how fitness businesses can take the lead, leverage technology for deeper personalization and use data-driven strategies to meet evolving consumer demands and drive long-term growth.

2:45 PM - 3:45 PM

The Business of Flex Fees: Reinvestment Strategies for Fitness Clubs

Join us for a lively panel discussion with gym owners and operators who’ve embraced Flex Fees and turned them into a game-changing revenue stream. They’ll share their stories, strategies, and even a few lessons learned along the way. You’ll walk away with practical tips and fresh ideas to see how Flex Fees can help your club boost revenue, improve member experiences, and fund the upgrades you’ve been dreaming about.

4:00 PM - 4:45 PM

Enhance Customer Experience and Boost Revenue Growth with Science-Backed Recovery

Elevate member experience and drive revenue growth with science-backed recovery solutions. Join Therabody Founder Dr. Jason Wersland and team to learn about the science behind proven Wellness and Recovery solutions and how a scalable recovery station can help boost retention and set your facility apart in a competitive market. ​VP of Science and Innovation, Tim Roberts, moderates and breaks down the science behind recovery and wellness technologies. Discussing what businesses should understand to ensure they are optimizing the safety and experience of their clients, whilst highlighting what makes Therabody the trusted, economical option in today's evolving regulatory landscape. VP of Business Development, Paul Cauldwell, reveals how their cutting-edge ecosystem of technologies have come together to create a unique recovery experience. Empowering members to enhance their fitness journey by effectively addressing soreness, pain, and relaxation, ultimately contributing to their overall wellness, long-term fitness success and loyalty to your facility.

5:00 PM - 5:45 PM

Win at Prospect and Member Messaging without Breaking FTC Compliance Laws

SMS, MMS, and RCS are transforming the way you connect with members. Learn how to craft compliant, engaging messages with images, video, and trackable links that resonate with your audience. Get expert tips on navigating compliance while boosting ROI, and discover how to meet your members where they are—on their phones—at every stage of their journey. Don’t miss out on this opportunity to elevate your mobile messaging strategy. 

1:00 PM - 2:00 PM

Holding Space for Recovery to Reinforce Fitness Offerings

This session highlights the recruitment and retention benefits of incorporating recovery-focused spaces in your facility. While strength training and high-intensity workouts are essential, recovery areas offer a complementary approach that supports both physical and emotional healing. You’ll learn strategies to reshape member perceptions about recovery’s value, use mental health outcomes to promote your space, and leverage recovery offerings to re-engage at-risk members and create welcoming, beginner-friendly environments.

2:30 PM - 3:30 PM

The World’s Most Effective Fitness Platform: Content Production Strategy Behind iFIT

This session explores the strategy behind successful live content production, focusing on maximizing marketing assets and utilizing content to attract and retain members. Attendees will gain insights into predicting and selecting effective fitness workout content and learn how iFIT enhances the personalized workout experience on Freemotion equipment.

2:30 PM - 3:30 PM

The State of Fitness Technology: Trends Shaping Tomorrow's Industry

Brought to you by ALTA Technology Group, this panel, led by Tara Levitt in conversation with Al Noshirvani and Mohammed Iqbal, will explore the transformative technologies shaping the future of health, wellness and fitness.  From AI and data analytics to digital tools that enhance customer experience and increase overall productivity, discover how these innovations are revolutionizing the industry. Gain actionable insights on adopting the right technologies for your business, optimizing operations, and driving customer acquisition and loyalty. Don’t miss this opportunity to stay ahead in the ever-evolving landscape.

11:00 AM - 12:00 PM

Breaking Through the Digital Wall: How Technology is Changing Lead Conversion in Fitness

In today’s competitive fitness landscape, generating leads isn’t the challenge—converting them into paying members is. Many fitness businesses struggle with outdated processes, manual follow-ups, and ineffective technology, leaving valuable leads on the table.

Join this insightful panel discussion featuring top fitness industry leaders who have successfully implemented sales enablement technology, automation tools, and CRM systems to streamline lead management and boost conversions. This session will explore the biggest bottlenecks in lead conversion, the most effective automation tools and strategies for fitness operators. We’ll also cover real-world insights from industry leaders who’ve successfully adopted technology that helps to seamlessly integrate sales enablement tech without disrupting operations.