Featured Sessions
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Wednesday, March 12 9:15 am - 10:15 am
Solving The Fitness Industry’s Hospitality Crisis
Join Jack Thomas and Matt Lavender of The Fit Guide, and Jennifer Maanavi, CEO of Physique 57, as they delve into the crucial role of hospitality in propelling the success of your fitness business. Leveraging their expertise in evaluating fitness studios worldwide, Jack and Matt's team at The Fit Guide has established a global standard for premium fitness experiences. As founder and CEO of Physique 57, The Fit Guide’s #1 Barre studio globally, Jennifer offers over 15 years’ experience running one of New York’s most recognized fitness brands. Unlock the potential of hospitality in your fitness business and benefit from the transformation it can bring to your brand, community, and overall success.
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Jennifer Maanavi
CEO, Physique 57 -
Jack Thomas
Co-founder, The Fit Guide -
Matt Lavender
Co-founder, The Fit Guide
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Thursday, March 13 1:00 PM - 2:00 PM
The Customer Success Blueprint: A Team Approach to Member Retention
Member retention requires an all hands on deck approach. This session will explore the critical roles needed to elevate customer experience, from customer success reps to upsell specialists, and trainers and instructors that are invested in the strategic touchpoints that drive member engagement. Learn how to optimize your team’s impact at every stage of the member journey, from trials to long-term retention. Discover best practices for building a seamless support system that anticipates member needs, enhances satisfaction, and maximizes the value of your offerings.
A Panel Discussion (Stay Tuned For Panelist Announcements!)
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Friday, March 14 11:00 AM - 12:00 PM
Bringing Boutique Insights Into the Club Experience
In this session, industry experts will explore how to integrate boutique fitness insights, particularly Pilates, into the club experience. Attendees will learn strategies for creating a personalized, high-touch studio environment within the larger club setting, balancing intimacy with community. The discussion will cover pricing models for new offerings, including how to structure membership options that provide value while maintaining exclusivity. Experts will also share best practices for sourcing qualified Pilates instructors and other specialized professionals, ensuring they deliver top-notch experiences for club members. Additionally, the session will highlight effective ways to retain members by leveraging boutique-style programs to enhance engagement and attract new clientele. Whether you're looking to introduce Pilates or expand your existing services, this session will provide actionable insights on elevating your club’s offerings and staying competitive in a rapidly evolving fitness landscape.
A Panel Discussion (Stay Tuned For Panelist Announcements!)
Staff management
Build & Lead Your Team
Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.
Sales & Marketing
Connect with Consumers
Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world.
Research & Advocacy
Stay Ahead of the Curve
Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.
Technology & Operations
Optimize Your Operations
Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.
Programming
Innovate Your Offerings
Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.
Retention & Experience
Maximize Client Loyalty & Satisfaction
Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.
Leadership & Career Growth
Expand Your Horizons
Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.
Studio
Elevate Your Studio
Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.