March 12-14, 2025 | Las Vegas, Nevada
A New Era of Global Wellness
March 12-14, 2025 Las Vegas, Nevada
First-Time Attendees
Welcome to The HFA Show!
We're excited you're here
If you’ve never attended The HFA Show (formerly IHRSA), have no worries! We are here to share the details you need - from navigating the event to maximizing networking opportunities - to make your experience smooth and unforgettable. Get ready for an action-packed event full of inspiration, connections, and game-changing insights.
Events & Networking Opportunities
Must-See Events & Sessions
- MAR 11
- MAR 12
- MAR 13
- MAR 14
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7:00 PM - 9:00 PM
Health & Fitness Association Hall of Fame
Don’t miss this unforgettable night as we honor the industry legends who have shaped the health and fitness industry. Be there to witness the inaugural induction ceremony for the newly created HFA Hall of Fame, where the trailblazers of our field take their rightful place in this exclusive club. Celebrate their incredible achievements and legacy alongside the best in the industry. This is a once-in-a-lifetime event you won’t want to miss!
Separate registration fee is required.
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8:00 AM - 9:00 AM
HFA "Making Connections" Orientation
Designed specifically for first-timers! This is your chance to learn how to take advantage of everything the conference has to offer and to get comfortable networking with other attendees. Plus, we’ll provide tips & tools to help keep you organized allowing you to easily share content & ideas when you get back home.
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Nicole Johnson
Senior Director of Membership, HFA
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10:30 am - 12:00 pm
President's Address & Keynote Presentation
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5:00 PM - 6:00 PM
Women’s Leadership Summit
Join us for this inspiring and empowering exclusive event at The HFA Show tailored for health and fitness professionals. This summit brings together visionary women leaders, entrepreneurs, and change-makers from across the industry to share their stories, strategies, and insights about how to thrive in the world of health and fitness. Attendees will gain valuable tools for leadership, personal growth, and career advancement. Connect with like-minded professionals, discover ways to break barriers, and be inspired to lead with confidence and purpose. Whether you're just starting out or already leading the way, this summit is designed to empower women to take charge of their careers, elevate their impact, and drive meaningful change in the health and fitness space.
Cocktail Reception from 6 - 6:45 p.m.
Sponsored by Club Automation
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7:00 PM - 9:00 PM
The HFA Show Kick-Off Party
Join hundreds of forward-thinking health and fitness professionals for this must-attend networking event that will elevate your connection opportunities, facilitate dynamic conversations that spark new ideas, and unlock doors to new collaborations. You'll leave this event with a network that’s ready to fuel your success.
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8:45 AM - 9:45 AM
A Fireside Chat with Mark King of Xponential: His Bold Vision for the Fitness Industry
Based on his experience at adidas North America, TaylorMade Golf, and Taco Bell, Xponential CEO Mark King will share his vision for the boutique wellness segment, the franchising model, and the fitness industry in general. Prepare for a candid conversation that challenges the status quo and dares to envision a transformative future for boutique wellness and the industry overall. Discover how building trust and fostering teams that believe in your vision can drive transformation and create a thriving culture within the boutique wellness space. Don’t miss this opportunity to learn from a leader with a committed track record of empowering others as he shares innovative strategies to ensure your company’s sustainability and relevance in a crowded market.
Sponsored by Matrix Fitness
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Mark King
CEO, Xponential
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10:00 AM - 6:00 PM
Trade Show
Venture through hundreds of exhibitor booths and discover products, services, and technology to elevate your business. Prepare to be amazed by the unparalleled size and influence of The HFA Show—test-drive, network, and cut deals with industry powerhouses.
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11:00 AM - 12:30 PM
28th Annual Financial Panel
Get ready for a high-level session packed with insider insights from top financial experts, as they dive into the current state of the fitness industry, dissect upcoming challenges, and reveal exciting opportunities for growth and expansion. Whether you're looking to navigate financial headwinds or uncover strategies for thriving in the evolving market, this panel will arm you with the knowledge you need to stay ahead of the curve. Don’t miss this chance to get the inside track on the future of fitness from the financial community’s brightest minds.
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Rick Caro
Founder, Management Vision, Inc
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4:00 PM - 5:00 PM
International Forums
Unlock insights at six forums, each focused on the unique challenges and opportunities shaping regions around the globe: Canada, China, EMEA, Japan, Latin America, and Oceania. Led by industry experts, these interactive sessions are your chance to gain insider knowledge, ask burning questions, and connect with key players in each region. Don’t miss this unparalleled opportunity for deep, regional insights and valuable networking.
Separate registration is required.
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5:30 PM - 6:30 PM
International Attendee Reception
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8:45 AM - 10:00 AM
Keynote Address & Award Presentation
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10:00 AM - 4:00 PM
Trade Show
Venture through hundreds of exhibitor booths and discover products, services, and technology to elevate your business. Prepare to be amazed by the unparalleled size and influence of The HFA Show—test-drive, network, and cut deals with industry powerhouses.
Know Before You Go
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Reserve your spot
Register Early
Save money by registering well in advance. Members of the Health & Fitness Association can save on their registration fees. Find out more about membership here.
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Check-In
Pick Up Your Badge On-Site
Pick up your badge at The HFA Show registration desk upon arrival, and then wear it everywhere. It is required for entry into all sessions, events, receptions, and the trade show.
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Choose your pass
Are you attending the Conference, Trade Show or Both?
Before coming to the event, explore the website or app for all the activities available to you, and decide which of the following you want to purchase:
- A conference pass, which gives you access to the keynotes, sessions in eight tracks, trade show, many networking events, and the early morning workouts
- A trade show pass, which gives you access to the trade show, sessions just in the Industry Partner track, and early morning workouts.
We recommend you purchase your package in advance for the best pricing.
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Manage your activities
Download The HFA Show App
The HFA app allows you to easily engage and network with other attendees, build your schedule in advance with personalized tracks to suit your needs, and interact with the trade show floor map and find exhibitors.
Coming Soon!
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Get Prepared
Set Goals and Create a Plan to Meet Them
Ensure you attend the networking events and have questions related to your needs ready to ask various people you meet. If you are coming to buy equipment, use the app or website to map out which vendors you want to meet. If you need expertise about a certain issue, use the app or website to find education sessions speaking to those issues.
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Enjoy Las Vegas
Add Some Fun
Arrive early, stay late. Consider extending your stay to experience all that Las Vegas has to offer. Book your stay!
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Know Before You Go
Registration
Register Early
Save money by registering well in advance. Members of the Health & Fitness Association can save on their registration fees. Find out more about membership here.
Pick Up Your Badge On-Site
Grab your badge at The HFA Show registration desk upon arrival, and then wear it everywhere. It is required for entry into all sessions, events, receptions, and the trade show.
Attending
Book Your Stay
Mandalay Bay Resort is the official HFA Show partner hotel. Book your stay in our room block before February 14, 2025, to receive a discounted rate.
Attending the Conference, Trade Show or Both?
Before coming to the event, explore the website or app (coming soon) for all the activities available to you, and decide which of the following you want to purchase:
- A conference pass, which gives you access to the keynotes, sessions in eight tracks, trade show, many networking events, and the early morning workouts
- A trade show pass, which gives you access to the trade show, sessions just in the Industry Partner track, and early morning workouts.
We recommend that you purchase your package in advance for the best pricing.
Download The HFA Show App
The HFA app (coming soon) allows you to easily engage and network with other attendees, build your schedule in advance with personalized tracks to suit your needs, and interact with the trade show floor map and find exhibitors.
Set Goals and Create a Plan to Meet Them
Ensure you attend the networking events and have questions related to your needs ready to ask various people you meet. If you are coming to buy equipment, use the app (coming soon) or website to map out which vendors you want to meet. If you need expertise about a certain issue, use the app (coming soon) or website to find education sessions speaking to those issues.
Add Some Fun
Arrive early, stay late. Consider extending your stay to experience all that Las Vegas has to offer. Explore Las Vegas!
Questions
Everything You Need to Know
Review our FAQs page for additional information.
After the Show
Get Your CECs and CEUs
Credits are available through select partners. After the show, you will be able to download a form through the app (coming soon) that can be submitted for CECs and CEUs from your chosen certifying agencies. Learn more about our CECs and CEUs.
Access The HFA Show App
Continue to use the app (coming soon) for downloadable resources and handouts from speakers.
Stay In Touch!
Connect with peers via social media, share your information, and keep the conversation going until we see you again in 2026!