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March 12-14, 2025 | Las Vegas, Nevada

A New Era of Global Wellness

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The HFA SHow 2025

Experience

The HFA Show 2025 is jam-packed with unique experiences that are sure to educate and inspire your whole team!

Create Meaningful Connections, Generate Traffic

The HFA Show sponsorship provides a variety of targeted, customized opportunities, allowing sponsors to promote their brand, highlight their presence at the show, align with customers’ business needs, and foster client engagement.

Connect with attendees pre-show, on-site, and/or post-show and generate deeper relationships with buyers. Drive booth traffic, improve your ROI, and demonstrate your industry leadership with a sponsorship package customized to help you achieve your goals!

Why Sponsor at The HFA Show?

  • Establish your brand as an industry leader and increase your visibility and exposure
  • Network with top industry decision makers and thought leadership from around the globe
  • Increase traffic to your booth space through product activations and promotion off the trade show floor
  • Support the Health & Fitness Association, which represents and protects your company and the health and fitness industry

Connect with Lynne Devaney at ldevaney@healthandfitness.org to find out about all your options. 

Hands-On Access

Cutting-Edge Products

With more than 400 exhibiting companies, the trade show floor buzzes with groundbreaking products, services, and solutions. Connect directly with industry peers, discover the latest trends, and find the perfect solutions to elevate your business. 

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New for 2025! Interactive Pickleball Experience

Pickleball Experience will showcase a regulation-sized pickleball court open for demos, free play and a live tournament. Surrounding the court will be a dedicated Pickleball Pavilion featuring exhibitors from the pickleball industry highlighting the equipment, apparel, and services fueling the sport's expansion.

New for 2025! The Experience Stage

Discover new equipment, products, suppliers, and services at the HFA Experience Stage where thought leadership, new product launches and demonstrations will be front-and-center for conference and show attendees. 

Morning Workouts

Try out the newest programming and equipment in exclusive early morning workouts hosted by HFA exhibitors.

Game-Changing Insights

Unique Education Options

Learn from expert speakers and industry leaders while earning valuable continuing education credits. Choose from eight exciting educational tracks or build your own. Bring your whole team for the ultimate learning, leadership, and team-building experience! 

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New for 2025! Studio Track

This exciting new educational track - available for the first time at HFA 2025 - is tailored specifically for attendees interested in focusing on the boutique space. The track provides a close look at the current state of this growing sector, from large franchised brands, down to independent studios with single locations.

Women’s Leadership Summit

The summit brings together visionary women leaders, entrepreneurs, and change-makers from across the industry to share their stories, strategies, and insights about how to thrive in the world of health and fitness. Whether you're just starting out or already leading the way, this summit is designed to empower women to take charge of their careers, elevate their impact, and drive meaningful change in the health and fitness space.

Customize your Experience with Conference Tracks

The HFA Show features eight exciting tracks that will help to guide and organize your conference experience. Use these tracks to identify the content that you feel is most relevant to you and your team. Learn more.

Earn Continuing Education Credits

Invest in your growth by earning continuing education credits at the HFA 2025 Show. The HFA Show will feature credits from the following partners: American Council on Exercise (ACE), Athletics and Fitness Association of America (AFAA), International Fitness Professionals Association (IFPA), National Academy of Sports Medicine (NASM), National Council on Strength & Fitness (NCSF), National Exercise & Sports Trainers Association (NESTA), National Federation of Professional Trainers (NFPT), and National Strength and Conditioning Association (NSCA). Learn more.

Don't miss out

Serious Fun!

Transition from educational insights and the buzz of the trade show floor to the energy of can't-miss special events like The HFA Show Kick-Off Party! While you're here, don't miss out on everything Las Vegas has to offer. Vegas Unlocked gives attendees access to hundreds of unique opportunities to make the most of their stay. 

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Signature Parties

Cap off days filled with education and exploration by attending special events where you can party with your peers and make new connections. 

Vegas Unlocked

Vegas Unlocked offers exclusive discounts for HFA 2025 attendees, to help make their stay in Las Vegas both productive and fun. Show attendees and exhibitors can access incredible savings on dining, entertainment, attractions, tours and much more! Learn more.

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Sponsorship Inquiries
Lynne Devaney, Vice President of Sponsorship & Business Development
ldevaney@healthandfitness.org
+1 202-938-3219

Attendees from 80+ countries

A Global Perspective

The HFA Show brings together health and fitness professionals from around the globe. Connect with colleagues and share unique perspectives and insights from markets around the world. 

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Visit the Global Engagement Hub

Between sessions, conference registrants have access to the Global Engagement Hub, a lounge for networking with operators from more than 80 countries. 

Attend a Regional Forum

Regional forums led by fitness industry leaders from Canada, China, EMEA, Japan, Latin America, and Oceania explore key challenges and opportunities. These interactive forums offer time for questions and networking.

Members get more!

HFA Member Perks

As a valued HFA member, you can take advantage exclusive benefits designed to enhance your event. From access to members-only spaces and sessions to unique meet-up opportunities and more, take your HFA Show experience to the next level by becoming a member today!

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Explore Members-Only Spaces

Get exclusive access to lounges where you can relax, network, and host small meetings (For HFA members only).

Shape the Future

HFA members have the unique opportunity to participate in focus groups, get a behind-the-scenes look at HFA advocacy efforts and engage in thoughtful discussions with colleagues about the future of our industry.

Take Advantage of Exclusive Discounts

Members receive discounted pricing for both the conference and the tradeshow as well as access to exclusive events, concierge services, and more!

Elevating Fitness-Industry Champions

Celebrate Greatness

Join HFA as we celebrate the visionaries and change-makers that have built our industry and continue to move it into the future in new and innovative ways. 

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NEW for 2025! Health & Fitness Association Hall of Fame

In 2025 The Health & Fitness Association (HFA) is launching the HFA Hall of Fame to honor industry legends during its first-ever HFA Hall of Fame induction ceremony, scheduled from 7:00 p.m. to 9:00 p.m. on March 11. 

Health & Fitness Association Annual Awards

The Health & Fitness Association awards recognize our members for their service to their communities, their customers, and to the betterment of the health and fitness industry. 

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Stand Out From the Crowd

Product Placement & Sampling

Ensure you stand out from the competition and drive traffic to your booth by highlighting your product in high-traffic areas off the Trade Show floor. Contact sponsorship.

Package Options
Equipment Pedestal

Fee: $5,000 Per Pedestal (Non-Exclusive / Limited Availability)
Right-of-First-Refusal: Balanced Body, HireBOB.ai, Inspire Fitness, JW Sport, Shua Fitness and Vision Fitness

Display your product in a highly trafficked area during the entire event. Pedestal displays will be placed in the lobby of the Convention Center and will be seen by thousands of prospective buyers outside of the Trade Show.

NOTE: Sponsorship fee is exclusive of expenses related to product shipping, installation, labor, electric, security, and dismantle. Some restrictions apply.


Product Kiosk

Fee: $5,000 (Non-Exclusive / Limited Availability)

This display option is ideal for companies without large exercise equipment to showcase. Clear plexiglass, multi-shelved kiosks will be placed throughout the Convention Center lobby areas of the HFA Show, providing a perfect platform for smaller products that will draw registrants to your booth during Trade Show hours


NEW! Trade Show Sponsor Sampling

Fee: $5,000 per day (Non-Exclusive/Limited availability)

Distribute your product sample to attendees as they enter the Trade Show for one hour on Thursday or Friday, or during the Early Morning Workouts on Friday. There’s no better way to put your product directly into the hands of attendees.

NOTE: Sponsorship fee is exclusive of any corkage and/or service fees that may be assessed by Mandalay Bay Resort. Samples are subject to approval and are limited to one (1) ounce for food samples and two (2) ounces for beverage samples.

Foster Connections

Networking & Special Events

Gain exceptional visibility and exposure by featuring your company at meeting areas and social functions throughout the event. Contact sponsorship.

Package Options

NOTE: Dates and times listed below are subject to change.

Global Engagement Hub

Wednesday-Friday, March 12-14
Fee: $17,500 (Limited two companies)
Right-of-First-Refusal: NAtional Academy of Sports Medicine (NASM) and ROR Partners

The Global Engagement Hub will be open for Conference attendees during the event and will provide them with a location to relax, network, socialize and meet up with industry peers. As the sponsor of this Hub, your company will have direct access to these attendees with your own designated table and opportunity for additional branding.


HFA Board Dinner

Monday, March 10                    
Fee: $10,000 (Exclusive)
Right-of-First-Refusal: John W Brick Mental Health Foundation

The exclusive opportunity to join the HFA Board of Directors and HFA Senior staff at our Board Dinner. The sponsoring company will receive two seats at this dinner and your representatives can do a 5-10 minute introduction as well as distribute gifts/ giveaways to dinner guests.


Opening Reception

Wednesday, March 12, 7-9pm                    
Fee: $20,000 (Exclusive)
Right-of-First-Refusal: Celcius

This event is the largest, most anticipated social gathering at the Show. Conference attendees from across the globe will join together to get reacquainted, make new friends and to develop new business relationships. Your company will receive prominent visibility and exposure at this event as we kick off the Conference.


The International Attendee Reception

Thursday, March 13, 5:30pm-6:30pm                
Fee: $7,500 (Exclusive)
Right-of-First-Refusal: National Academy of Sports Medicine (NASM)

A very unique camaraderie exists at this reception, where all international delegates are invited to meet up with old friends and to share common experiences. This lively event continues to be a highlight of the Conference for the HFA international attendees. As the sponsor of this event, your company will receive visibility and exposure with these prominent decision-makers from around the globe.


Relaxation Station

Thursday and Friday, March 13-14, on the Trade Show Floor 
Fee: $15,000 (Exclusive)

A must-visit Trade Show stop, where attendees indulge in a soothing massage to recharge for their journey through the expansive exhibition. Skilled therapists will be on hand to relieve stress and revitalize attendees, ensuring they’re refreshed and ready to explore more of the show floor.

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Empower Professional Growth

Education & Engagement

For many, education is the primary reason for attending the Show. Sponsorship of educational sessions shows customers that you encourage and support their desire for professional advancement and growth within the industry. Contact sponsorship.

Package Options
Keynote Speakers

Keynote Sessions are the most highly anticipated educational offerings at The HFA Show. The visibility and opportunity attached to these sponsorships are unsurpassed, along with the corporate statement that says “Leadership” boldly and brightly.

NOTE: Dates and times are subject to change.


Special Benefits
  • 2-Minute Welcome Remarks & Introduction of Guest Speaker
  • 3-Minute Promotional Video Option
  • One Corporate Logo Projected on Screen
  • Signage at Room Entrance
  • Corporate Flyer Distribution to Attendees
  • VIP Seating Area for Preferred Customers* & sponsor personnel

SESSION #1: Wednesday, March 12, 2:15-3:45pm

Fee: $25,000 (Exclusive) Right-of-First-Refusal: ABC Fitness Solutions
                    
SESSION #2: Thursday, March 13, 8:30-9:45am
Fee: $25,000 (Exclusive) Right-of-First-Refusal: Keiser Corporation
                    
SESSION #3: Friday, March 14, 8:45-10am
Fee: $25,000 (Exclusive) Right-of-First-Refusal: Matrix Fitness


Education Tracks

Fee: $10,000 Per Track (Exclusive)

The HFA Show continues to provide a diverse range of educational sessions, thoughtfully categorized by subject matter. From sales and retention strategies to business management and operations, from developing profit centers to discovering the latest technologies, sponsoring Education Tracks offers an excellent opportunity to position your company as a leader in the industry and gain targeted visibility


Industry Partner Educational Seminars

Fee: $6,500 (Non-Exclusive / Limited Availability)                    
Right-of-First-Refusal: ABC Fitness Solutions, Club Automation, Club OS, Ngager Communication Group,, Matrix Fitness and WRKOUT

Do you have a compelling story to share or know an exceptional speaker with a message that resonates with the HFA audience? Industry Partner Seminars provide your company with the perfect platform to showcase industry insights, emerging trends, and valuable knowledge to prospective buyers. These highly sought-after, one-hour sessions are held in HFA's dedicated education space and sell out every year.  


NEW! HFA Experience Stage

Fee: $4,000 (Non Exclusive/Limited Availability)

HFA Exhibitors will have the exclusive opportunity to sponsor a session, presentation, product demonstration or exercise class on the HFA Experience Stage!  This fantastic new staging area will be created right on the Trade Show Floor for educational presentations, product demonstrations and exercise programming!  All sessions are 30 minutes in duration and will be the perfect way to capture an audience and drive attendees to your booth for deeper conversations.  


Workshops

Fee: $8,500 Half-Day / $13,000 Full-Day (Non-Exclusive / Limited Availability)    

Limited meeting rooms are available for expanded, interactive programming. This is a perfect opportunity to showcase your area of expertise through an educational workshop or certifying event. Your company is responsible for choosing the topic and providing the instructors and materials.

NOTE: Additional fees will apply related to movement of exercise or promotional equipment and/or supplemental audio/visual.


Women’s Leadership Summit

Wednesday, March 13, 5:00pm-6:45pm
Fee: $12,,500 (Exclusive) 5:00pm-6:45pm
Right-of-First-Refusal: Club Automation

The Women’s Leadership Summit was designed to recognize the accomplishments of women leaders while fostering a mentorship program for the next generation of trailblazers. By sponsoring this powerful event, your company will align itself with an influential and growing segment of club management and ownership. This sponsorship includes prominent signage in the room, a promotional video opportunity, and the ability to distribute corporate literature and gifts to attendees—placing your brand at the forefront of this vital initiative.


International Forums

These exclusive Forums unite club leaders and suppliers from regions across the globe, offering a valuable platform for networking and discussing growth strategies tailored to their specific markets. Highly anticipated and widely regarded as essential events, these gatherings attract attendees from around the world, making them a must-attend for industry professionals seeking to stay ahead in a competitive landscape.


Latin American Forum

Thursday, March 13, 4:00pm-5:30pm                    
Fee: $10,000 (Exclusive) 
Right of First Refusal - ABC Fitness (Exclusive)


Chinese Forum

Thursday, March 13, 4:00pm-5:30pm                    
Fee: $10,000 (Exclusive)


EMEA Forum

Thursday, March 13, 4:00pm-5:30pm                    
Fee: $10,000 (Exclusive)


Oceania Forum

Thursday, March 13, 4:00pm-5:30pm                    
Fee: $10,000 (Exclusive) 

Start the day right

Exercise Programming

HFA exercise classes are the perfect way for attendees to start their day and for exhibitors to showcase their exciting products and services!  These 60 minute classes take place in private meeting space off the Trade Show floor and offer attendees cutting edge programming and the chance to try before they buy! Contact sponsorship.

Package Options
Exercise Classes

Thursday -Friday,, March 13-14 , 7:00 a.m - 8:00 a.m.                     
Fee: $3,000 Per Class, Per Company (Non-Exclusive / Limited Availability) Right-of-First-Refusal: Balanced Body, Concept2, Merrithew International Inc. 

NOTE: Additional guidelines and fee may apply for these popular activities at the event.


NEW! HFA Experience Stage

Fee: $4,000 (Non Exclusive/Limited Availability)

HFA Exhibitors will have the exclusive opportunity to sponsor a session, presentation, product demonstration or exercise class on the HFA Experience Stage!  This fantastic new staging area will be created right on the Trade Show Floor for educational presentations, product demonstrations and exercise programming!  All sessions are 30 minutes in duration and will be the perfect way to capture an audience and drive attendees to your booth for deeper conversations.  

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“The Health & Fitness convention is definitely one of our key events each year and we get a lot of good feedback from customers that our sponsorship helps drive more awareness and visibility for us at the show.”

Kevin Conaway
President and Board Member, WellnessSpace Brands

“We are proud to support HFA and the fitness industry at their annual conference and trade show. Matrix has found the event to be a valuable method of showcasing new offerings, sharing expert insights and networking with industry leaders from all over the globe.”

Ashley Haberman
Marketing Manager, Matrix Fitness

Sponsors

Thank you to our incredible group of 2024 sponsors!