MARCH 12-14, 2025 • LAS VEGAS, NEVADA
A new era of global wellness
Your path to improving the physical and mental well-being of the communities you serve.
Staff management
Build & Lead Your Team
Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.
Sales & Marketing
Connect with Consumers
Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world.
Research & Advocacy
Stay Ahead of the Curve
Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.
Technology & Operations
Optimize Your Operations
Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.
Programming
Innovate Your Offerings
Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.
Retention & Experience
Maximize Client Loyalty & Satisfaction
Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.
Leadership & Career Growth
Expand Your Horizons
Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.
Studio
Elevate Your Studio
Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.
AN UNMATCHED EXPERIENCE
Work Hard, Play Hard
Transition from educational insights and the buzz of the trade show floor to the energy of can't-miss special events like The HFA Show Kick-Off Party!
Relax and Recharge
Take advantage of engagement hubs throughout the convention hall and trade show floor. Meet members, HFA staff, and industry leaders. Take time to recharge and refocus so you can maximize all of the learning, networking, and business opportunities the show has to offer.
Work Up a Sweat
Try out the newest programming and equipment in exclusive early morning workouts hosted by HFA exhibitors.
Shape the Future
HFA members have the unique opportunity to participate in focus groups, get a behind-the-scenes look at HFA advocacy efforts and engage in thoughtful discussions with colleagues about the future of our industry.
Build Connections
Connect with colleagues from across our amazing global community. From the kick-off-party, to lounges, forums and meet-and-greets with industry leaders - The HFA Show is packed with opportunities to make new connections!
Maximize Your Membership
HFA members get discounted passes, exclusive meet-ups, and special invitations to networking opportunities. Plus the HFA team is on-hand to answer all of your questions and help you make the most of your membership.
Explore Las Vegas!
Whether you want to lounge poolside, walk the strip, visit a Michelin Star restaurant, or take in a show, there's so much to do and see in Las Vegas!
Customize Your Journey
Organize your conference experience around any one of eight educational tracks. Each track features unique, informative sessions led by industry experts, designed to help your business thrive!
Experiences
From Sunrise to Sunset
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