A New Era of Global Wellness

Featured Sessions

1. Wednesday, March 12 1:30 pm - 2:30 pm

   A Modern Guide To Brand Building Through Creative PR Strategies

   Building a strong brand requires intentional marketing efforts that are fueled by thought provoking storytelling. In this session, you’ll discover innovative public relations strategies that can elevate your brand, learn how to curate creative partnerships, understand how to leverage press exposure through social media, and learn how cultivating relationships with key press and media outlets unlocks hard to open doors. Ignite the power of your marketing efforts by understanding the importance of roadmapping your PR plan. Unleash the potential of your company’s internal voices through thought leadership opportunities to establish your brand as a visionary with tactics that are driven by foresight. Whether you're a PR veteran or just starting to explore brand-building through PR, this session will help you drive brand awareness, strengthen your reputation, and create lasting connections with your audience.

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     Paula Steurer

     Founder, Sterling Public Relations

2. Wednesday, March 12 2:45 PM - 3:45 PM

   Paid Media in 2025: What's Next for Strategy and Innovation?

   Join us for a forward-thinking session exploring how advertising is evolving in response to technological advances, platform changes, and shifting consumer behavior. Our expert panel will cover strategies for adapting to platform updates on Google, Meta, TikTok, and emerging social channels, leveraging predictive analytics for hyper-targeted audience engagement, and exploring creative innovations to capture attention in a crowded digital space. We’ll also discuss next-gen tactics for driving high-quality leads and conversions, equipping your brand to thrive in the rapidly changing media landscape.

   A Panel Discussion (Stay Tuned For Panelists Announcements!)

3. Thursday, March 13 2:30 PM - 3:30 PM

   Future-Proof Marketing: Next-Gen Strategies for the Modern Brand

   Join Amanda Patterson, Chief Marketing Officer at Rocket Fuel Labs, as she reveals how top brands are reshaping their marketing strategies to thrive in an increasingly digital and data-driven world. In this session, Amanda will explore the key components of future-proof marketing, from leveraging cutting-edge tech stacks and AI-powered tools to driving influencer marketing and refining data strategies for maximum impact. You’ll gain actionable insights on how to build adaptable marketing plans that harness the power of new technologies to enhance personalization and engagement. Whether you're looking to optimize your marketing efforts or stay ahead of the curve, this session will provide you with the tools and knowledge to future-proof your brand’s marketing strategy and achieve sustained growth in an ever-evolving marketplace.

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     Amanda Patterson

     Founder & CEO, Rocket Fuel Labs

4. Friday, March 14 11:00 AM - 12:00 PM

   Creative Retail Models That Can Drive Revenue

   This session will explore innovative retail strategies that clubs are using to boost revenue, enhance membership offerings, and build brand loyalty. Learn how clubs integrate retail with services, offering exclusive merchandise and wellness products that align with fitness goals. Experts will also discuss how to form strategic partnerships with health and wellness brands, creating new revenue streams and enriching the member experience. This session will provide actionable insights into leveraging retail for greater brand commitment and profitability.

   A Panel Discussion (Stay Tuned For Panelist Announcements!)