A New Era of Global Wellness

9:15 am - 10:15 am

How Purpose Led Brands Increase Profitability

In today’s competitive market, purpose-driven brands are not only changing the conversation—they’re driving growth and profitability. This panel discussion will explore how aligning your brand with a clear, meaningful purpose can create deeper customer loyalty, enhance employee engagement, and ultimately boost your bottom line. Industry leaders and brand strategists will share real-world examples of companies that have successfully integrated purpose into their business models, revealing how this alignment has led to stronger financial performance, better brand reputation, and long-term sustainability. Attendees will gain actionable insights on how to define their own brand’s purpose, leverage it across marketing and operations, and measure the ROI of a purpose-driven strategy. Join us to discover why being purpose-led isn’t just a trend—it’s the future of business success.

A Panel Discussion (Stay Tuned For Panelist Announcements!)

1:30 pm - 2:30 pm

A Modern Guide To Brand Building Through Creative PR Strategies

Building a strong brand requires intentional marketing efforts that are fueled by thought provoking storytelling. In this session, you’ll discover innovative public relations strategies that can elevate your brand, learn how to curate creative partnerships, understand how to leverage press exposure through social media, and learn how cultivating relationships with key press and media outlets unlocks hard to open doors. Ignite the power of your marketing efforts by understanding the importance of roadmapping your PR plan. Unleash the potential of your company’s internal voices through thought leadership opportunities to establish your brand as a visionary with tactics that are driven by foresight. Whether you're a PR veteran or just starting to explore brand-building through PR, this session will help you drive brand awareness, strengthen your reputation, and create lasting connections with your audience.

2:45 PM - 3:45 PM

Paid Media in 2025: What's Next for Strategy and Innovation?

Join us for a forward-thinking session exploring how advertising is evolving in response to technological advances, platform changes, and shifting consumer behavior. Our expert panel will cover strategies for adapting to platform updates on Google, Meta, TikTok, and emerging social channels, leveraging predictive analytics for hyper-targeted audience engagement, and exploring creative innovations to capture attention in a crowded digital space. We’ll also discuss next-gen tactics for driving high-quality leads and conversions, equipping your brand to thrive in the rapidly changing media landscape.

A Panel Discussion (Stay Tuned For Panelists Announcements!)

4:00 pm - 4:45 pm

Cracking the Code on Marketing: An Operator's Perspective on Data-Driven Strategies

A deep dive into over a decade of marketing from a business operator's point of view. A journey full of mistakes & wins, frustrations & excitement, that ultimately crafted a decision making strategy driven by points of data rather than emotional highs and lows or vanity metrics that don't translate easily into return on investment.

1:00 pm - 2:00 pm

Innovative Membership Models That Are Breaking the Mold

Forward-thinking fitness clubs are redefining membership models to meet the needs of today’s diverse and evolving demographics. Innovative clubs are finding creative ways to allow groups, families, and individuals to share memberships, offering flexible options that fit a variety of lifestyles, work schedules, and modern family dynamics. By tailoring memberships to meet members where they are—both in terms of preferences and financial capabilities—clubs can drive sales and improve retention. Attendees will gain valuable insights on how these flexible models are not only increasing accessibility but also creating more inclusive, community-driven environments that encourage long-term engagement and success.

A Panel Discussion (Stay Tuned For Panelists Announcements!)

2:30 PM - 3:30 PM

Future-Proof Marketing: Next-Gen Strategies for the Modern Brand

Join Amanda Patterson, Chief Marketing Officer at Rocket Fuel Labs, as she reveals how top brands are reshaping their marketing strategies to thrive in an increasingly digital and data-driven world. In this session, Amanda will explore the key components of future-proof marketing, from leveraging cutting-edge tech stacks and AI-powered tools to driving influencer marketing and refining data strategies for maximum impact. You’ll gain actionable insights on how to build adaptable marketing plans that harness the power of new technologies to enhance personalization and engagement. Whether you're looking to optimize your marketing efforts or stay ahead of the curve, this session will provide you with the tools and knowledge to future-proof your brand’s marketing strategy and achieve sustained growth in an ever-evolving marketplace.

11:00 AM - 12:00 PM

Creative Retail Models That Can Drive Revenue

This session will explore innovative retail strategies that clubs are using to boost revenue, enhance membership offerings, and build brand loyalty. Learn how clubs integrate retail with services, offering exclusive merchandise and wellness products that align with fitness goals. Experts will also discuss how to form strategic partnerships with health and wellness brands, creating new revenue streams and enriching the member experience. This session will provide actionable insights into leveraging retail for greater brand commitment and profitability.

A Panel Discussion (Stay Tuned For Panelist Announcements!)

1:30 pm - 2:30 pm

Importance of Pre-Sales - Setting Your Franchisees Up For Success

In this session, Chris Appiah will dive into the critical pre-sale strategies that set the foundation for a successful fitness studio launch. Attendees will learn how to build momentum before opening through effective marketing campaigns that generate buzz and attract potential members. Chris will outline a tiered approach to sales, helping franchisees structure their offerings to create urgency and drive conversions. The session will also explore the value of founding memberships, how to leverage them for early revenue, and the role they play in building a loyal, engaged community from day one. Whether you're launching a new studio or expanding your franchise, this session will provide practical, actionable steps to ensure your pre-sale phase lays the groundwork for long-term success.