Explore the Tracks for a Stronger Business

1. Technology

   Human-Centered Tech Innovations

   Technology is only as powerful as the people it empowers. This track highlights how AI, data, and digital platforms are redefining performance, personalization, and member connection. From corporate wellness innovation to the next frontier of wearables and predictive insights, explore how human-centered tech helps operators scale impact—without losing the human touch.

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2. Well-Being

   Intersection of Wellness

   The lines between fitness, healthcare, and well-being are blurring—and opportunity lies in the overlap. This track explores how clubs, brands, and practitioners are integrating functional medicine, nutrition, recovery, and real estate innovation to deliver whole-person wellness. Discover how GLP-1s, longevity science, and preventive health partnerships are reshaping business models and expanding the definition of “fit.”

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3. Leading People

   Leadership & Culture

   Culture is your ultimate competitive advantage. This track unites top executives, operators, and thought leaders to share frameworks for developing high-performing teams, scaling with purpose, and unlocking human potential. Discover how modern leadership blends wellness, inclusion, and accountability to transform teams, strengthen retention, and create organizations that thrive from the inside out.

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4. Creating Member Experiences

   Programming, Retention & Operations

   Retention is the new growth, and great operations make it possible. This track explores how programming, systems, and teams work together to create lasting member experiences. Learn how top operators are using data, staffing models, and workflow design to elevate engagement, efficiency, and loyalty.

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5. Shaping Policy

   Research & Advocacy

   Data, policy, and purpose drive the future of health and fitness. This track spotlights how the Health & Fitness Association and industry leaders are advancing research, advocating for favorable policy, and strengthening credibility. Learn how new economic insights, trade shifts, and public health initiatives are positioning fitness as an essential, evidence-based force for global well-being.

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6. The Attention Economy

   Marketing & Sales

   From influencer impact to AI-powered personalization, today’s fitness brands compete on clarity, creativity, and conversion. This track brings together marketing leaders, growth strategists, and digital innovators to explore what’s working now—how to build authentic engagement, optimize spend, and turn campaigns into measurable momentum. Learn how forward-thinking teams are mastering storytelling, data, and partnerships to drive lasting business results.

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