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Elevate Your Expertise

Continuing Education

continuing education sessions

Invest in Your Growth

Earn Credits, Stay Current

Learn from expert speakers and industry leaders while earning valuable continuing education credits. Bring your whole team for the ultimate learning, leadership, and team-building experience! The HFA Show will feature credits from the following partners:*  

  • American Council on Exercise (ACE)
  • Athletics and Fitness Association of America (AFAA)
  • International Fitness Professionals Association (IFPA)
  • National Academy of Sports Medicine (NASM)
  • National Council on Strength & Fitness (NCSF)
  • National Exercise & Sports Trainers Association (NESTA)
  • National Federation of Professional Trainers (NFPT)
  • National Strength and Conditioning Association (NSCA)

*Final credit amounts and specifications for each session will be allocated and listed on the schedule by no later than January 31, 2025

Next Section

conference tracks

unlock performance

Get the most out of the conference by organizing your experience around any one of eight educational tracks. Each track features unique, informative sessions led by industry experts, designed to help your business thrive!

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Staff management

Build & Lead Your Team

Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.

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Sales & Marketing

Connect with Consumers

Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques.club and studio owners, operators, and fitness professionals from around the world. 

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Research & Advocacy

Stay Ahead of the Curve

Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.

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Technology & Operations

Optimize Your Operations

Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.

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Programming

Innovate Your Offerings

Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.

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Retention & Experience

Maximize Client Loyalty & Satisfaction

Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.

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Leadership & Career Growth

Expand Your Horizons

Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.

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Industry Partner

Grow Your Support Structure

These are sponsored sessions that dive deeper into our rich industry & supplier partnerships and how they can optimize all of your business practices.