Experience The HFA Show

Where Fitness Moves Forward

Come together with the people, ideas, innovations, and experiences shaping what’s next for the global health and fitness industry.

On the Floor

See It. Try It. Experience What’s Next.

With 400+ exhibiting companies, the trade show floor is where innovation comes to life. Explore the latest products, technology, and equipment. Connect directly with the companies behind them, and discover new ways to move your business—and the industry—forward.

Simulated HYROX Challenges

Visit Centr x HYROX on the trade show floor for simulated HYROX race challenges and a taste of the competition. And HFA members can be one of the 100 athletes and 100 spectators to participate as part of HFA’s HYROX team! Learn more.

Innovation Alley: Where the Next Big Ideas Get Their Start

Innovation Alley returns to the trade show floor in 2027. Get an early look at emerging companies, breakthrough ideas, and fresh innovations poised to make an impact on the health and fitness industry.

Morning Workouts

Try out the newest programming and equipment in exclusive early morning workouts hosted by HFA exhibitors.

Voices That Inspire

Big Ideas. Fresh Thinking. Real-World Impact.

Learn from industry leaders and outside voices tackling the issues that matter most to your business and the future of the industry. Choose from timely education tracks, create a learning experience tailored to your goals, and bring your team to gain new ideas they can bring back to your facility and apply immediately to elevate your business—all while earning valuable continuing education credits.

Women’s Networking Brunch

The Women’s Leadership Summit is now the Women's Networking Brunch, an interactive learning and networking experience that brings together visionary women from across the health and fitness industry to connect, learn, and lead. Hear candid perspectives, build meaningful relationships, and gain practical strategies to advance your career and amplify your impact. Wherever you are in your leadership journey, come ready to be inspired—and leave ready to make your next move. Learn More

Find the Education That Fits Your Goals

Stay tuned for our 2027 conference tracks, designed to help you discover the sessions, ideas, and insights most relevant to your goals, your team, and your business.

Earn Continuing Education Credits

Invest in your growth by earning continuing education credits at The HFA Show 2027. Participating certifying agencies will be announced later, but in the past, partners have included: American Council on Exercise (ACE), Athletics and Fitness Association of America (AFAA), International Fitness Professionals Association (IFPA), National Academy of Sports Medicine (NASM), National Council on Strength & Fitness (NCSF), National Exercise & Sports Trainers Association (NESTA), and National Federation of Professional Trainers (NFPT).. Learn More

Celebrating Industry Champions

Honoring Those Who Move Us Forward

Join HFA in celebrating industry leaders whose passion and bold ideas have shaped the industry and challenged what’s possible.

HFA Hall of Fame: Honor the Past, Inspire the Future

Be there for our annual celebration of the pioneers, visionaries, and changemakers who laid the foundation for today's fitness industry. On the evening of March 10, the HFA Hall of Fame will welcome an extraordinary new class of inductees—and you can be part of the celebration. This year’s inductees will be revealed in the coming months, so stay tuned!

Add your HFA Hall of Fame ticket when you register for The HFA Show and join us for an evening to remember. Even better, every ticket makes an impact: all ticket proceeds benefit the HFA Foundation, a 501(c)(3) charitable organization that helps fund important research and offers grants to HFA members who are creating healthier communities.

Learn More

Recognizing Impact. Celebrating Excellence.

HFA's annual awards celebrate the men and women whose leadership and service strengthen their communities, create better experiences for their customers, and raise the bar in the health and fitness industry. The 2027 honorees will be announced in the coming months!

Global Perspectives

One Industry. A World of Ideas.

Connect with health and fitness leaders from more than 80 countries and experience the power of a truly global community. Exchange ideas, discover new perspectives, build relationships across borders, and be part of the conversations shaping what’s next for our industry.

Member Hub: Where Conversations Turn Into Connections

Some of the best conversations happen between sessions. Stop by the HFA Member Hub to connect with fellow conference attendees, expand your network, and build relationships with people who share your passion for moving the industry forward.

Global Connections

Network with industry leaders and peers who understand the opportunities and challenges shaping the fitness industry around the world. Join the Latin American Forum or the Global Forum, interactive opportunities to learn about trends in specific markets, ask questions, share solutions, and build relationships that continue long after The HFA Show.

Members get more!

Make More of Your HFA Show Experience

HFA members receive exclusive benefits that make The HFA Show even more rewarding. Enjoy access to members-only opportunities, focus groups, and networking opportunities—all designed to help you connect, engage, and get even more from your time at the show.

Not an HFA member yet? Join HFA and unlock the full member experience.

Your Voice Can Help Move the Industry Forward

Don’t just join the conversation—help shape it. HFA members can participate in focus groups, go behind the scenes of HFA’s advocacy efforts, and engage with fellow industry leaders on the ideas and issues that can drive meaningful change.

More Value. More Access. Just for Members.

HFA membership makes your show experience even more rewarding. Members enjoy exclusive savings on conference and trade show registration, plus access to special events, and other benefits designed to help you get more from your time at The HFA Show.

After-Hours Energy

The Energy Doesn’t Stop When the Show Floor Closes

Keep the connections—and the fun—going long after the day’s sessions end. Kick off the show at our high-energy opening celebration. Then take the experience beyond the show and discover the dining, nightlife, and unmistakable energy of Las Vegas.

Stand Out From the Crowd

Product Placement & Sampling

Ensure you stand out from the competition and drive traffic to your booth by highlighting your product in high-traffic areas off the Trade Show floor. Contact sponsorship.

Package Options

Equipment Pedestal

Fee: $5,000 Per Pedestal (Non-Exclusive / Limited Availability)
Right-of-First-Refusal: Balanced Body, HireBOB.ai, Inspire Fitness, JW Sport, Shua Fitness and Vision Fitness

Display your product in a highly trafficked area during the entire event. Pedestal displays will be placed in the lobby of the Convention Center and will be seen by thousands of prospective buyers outside of the Trade Show.

NOTE: Sponsorship fee is exclusive of expenses related to product shipping, installation, labor, electric, security, and dismantle. Some restrictions apply.

Product Kiosk

Fee: $5,000 (Non-Exclusive / Limited Availability)

This display option is ideal for companies without large exercise equipment to showcase. Clear plexiglass, multi-shelved kiosks will be placed throughout the Convention Center lobby areas of the HFA Show, providing a perfect platform for smaller products that will draw registrants to your booth during Trade Show hours

NEW! Trade Show Sponsor Sampling

Fee: $5,000 per day (Non-Exclusive/Limited availability)

Distribute your product sample to attendees as they enter the Trade Show for one hour on Thursday or Friday, or during the Early Morning Workouts on Friday. There’s no better way to put your product directly into the hands of attendees.

NOTE: Sponsorship fee is exclusive of any corkage and/or service fees that may be assessed by Mandalay Bay Resort. Samples are subject to approval and are limited to one (1) ounce for food samples and two (2) ounces for beverage samples.

Foster Connections

Networking & Special Events

Gain exceptional visibility and exposure by featuring your company at meeting areas and social functions throughout the event. Contact sponsorship.

Package Options

NOTE: Dates and times listed below are subject to change.

Global Engagement Hub

Wednesday-Friday, March 12-14
Fee: $17,500 (Limited two companies)
Right-of-First-Refusal: NAtional Academy of Sports Medicine (NASM) and ROR Partners

The Global Engagement Hub will be open for Conference attendees during the event and will provide them with a location to relax, network, socialize and meet up with industry peers. As the sponsor of this Hub, your company will have direct access to these attendees with your own designated table and opportunity for additional branding.

HFA Board Dinner

Monday, March 10
Fee: $10,000 (Exclusive)
Right-of-First-Refusal: John W Brick Mental Health Foundation

The exclusive opportunity to join the HFA Board of Directors and HFA Senior staff at our Board Dinner. The sponsoring company will receive two seats at this dinner and your representatives can do a 5-10 minute introduction as well as distribute gifts/ giveaways to dinner guests.

Opening Reception

Wednesday, March 12, 7-9pm
Fee: $20,000 (Exclusive)
Right-of-First-Refusal: Celcius

This event is the largest, most anticipated social gathering at the Show. Conference attendees from across the globe will join together to get reacquainted, make new friends and to develop new business relationships. Your company will receive prominent visibility and exposure at this event as we kick off the Conference.

The International Attendee Reception

Thursday, March 13, 5:30pm-6:30pm
Fee: $7,500 (Exclusive)
Right-of-First-Refusal: National Academy of Sports Medicine (NASM)

A very unique camaraderie exists at this reception, where all international delegates are invited to meet up with old friends and to share common experiences. This lively event continues to be a highlight of the Conference for the HFA international attendees. As the sponsor of this event, your company will receive visibility and exposure with these prominent decision-makers from around the globe.

Relaxation Station

Thursday and Friday, March 13-14, on the Trade Show Floor
Fee: $15,000 (Exclusive)

A must-visit Trade Show stop, where attendees indulge in a soothing massage to recharge for their journey through the expansive exhibition. Skilled therapists will be on hand to relieve stress and revitalize attendees, ensuring they’re refreshed and ready to explore more of the show floor.

Empower Professional Growth

Education & Engagement

For many, education is the primary reason for attending the Show. Sponsorship of educational sessions shows customers that you encourage and support their desire for professional advancement and growth within the industry. Contact sponsorship.

Package Options

Keynote Speakers

Keynote Sessions are the most highly anticipated educational offerings at The HFA Show. The visibility and opportunity attached to these sponsorships are unsurpassed, along with the corporate statement that says “Leadership” boldly and brightly.

NOTE: Dates and times are subject to change.

Special Benefits

2-Minute Welcome Remarks & Introduction of Guest Speaker
3-Minute Promotional Video Option
One Corporate Logo Projected on Screen
Signage at Room Entrance
Corporate Flyer Distribution to Attendees
VIP Seating Area for Preferred Customers* & sponsor personnel

SESSION #1: Wednesday, March 12, 2:15-3:45pm

Fee: $25,000 (Exclusive) Right-of-First-Refusal: ABC Fitness Solutions

SESSION #2: Thursday, March 13, 8:30-9:45am
Fee: $25,000 (Exclusive) Right-of-First-Refusal: Keiser Corporation

SESSION #3: Friday, March 14, 8:45-10am
Fee: $25,000 (Exclusive) Right-of-First-Refusal: Matrix Fitness

Education Tracks

Fee: $10,000 Per Track (Exclusive)

The HFA Show continues to provide a diverse range of educational sessions, thoughtfully categorized by subject matter. From sales and retention strategies to business management and operations, from developing profit centers to discovering the latest technologies, sponsoring Education Tracks offers an excellent opportunity to position your company as a leader in the industry and gain targeted visibility

Industry Partner Educational Seminars

Fee: $6,500 (Non-Exclusive / Limited Availability)
Right-of-First-Refusal: ABC Fitness Solutions, Club Automation, Club OS, Ngager Communication Group,, Matrix Fitness and WRKOUT

Do you have a compelling story to share or know an exceptional speaker with a message that resonates with the HFA audience? Industry Partner Seminars provide your company with the perfect platform to showcase industry insights, emerging trends, and valuable knowledge to prospective buyers. These highly sought-after, one-hour sessions are held in HFA's dedicated education space and sell out every year.

NEW! HFA Experience Stage

Fee: $4,000 (Non Exclusive/Limited Availability)

HFA Exhibitors will have the exclusive opportunity to sponsor a session, presentation, product demonstration or exercise class on the HFA Experience Stage! This fantastic new staging area will be created right on the Trade Show Floor for educational presentations, product demonstrations and exercise programming! All sessions are 30 minutes in duration and will be the perfect way to capture an audience and drive attendees to your booth for deeper conversations.

Workshops

Fee: $8,500 Half-Day / $13,000 Full-Day (Non-Exclusive / Limited Availability)

Limited meeting rooms are available for expanded, interactive programming. This is a perfect opportunity to showcase your area of expertise through an educational workshop or certifying event. Your company is responsible for choosing the topic and providing the instructors and materials.

NOTE: Additional fees will apply related to movement of exercise or promotional equipment and/or supplemental audio/visual.

Women’s Leadership Summit

Wednesday, March 13, 5:00pm-6:45pm
Fee: $12,,500 (Exclusive) 5:00pm-6:45pm
Right-of-First-Refusal: Club Automation

The Women’s Leadership Summit was designed to recognize the accomplishments of women leaders while fostering a mentorship program for the next generation of trailblazers. By sponsoring this powerful event, your company will align itself with an influential and growing segment of club management and ownership. This sponsorship includes prominent signage in the room, a promotional video opportunity, and the ability to distribute corporate literature and gifts to attendees—placing your brand at the forefront of this vital initiative.

International Forums

These exclusive Forums unite club leaders and suppliers from regions across the globe, offering a valuable platform for networking and discussing growth strategies tailored to their specific markets. Highly anticipated and widely regarded as essential events, these gatherings attract attendees from around the world, making them a must-attend for industry professionals seeking to stay ahead in a competitive landscape.

Latin American Forum

Thursday, March 13, 4:00pm-5:30pm
Fee: $10,000 (Exclusive)
Right of First Refusal - ABC Fitness (Exclusive)

Chinese Forum

Thursday, March 13, 4:00pm-5:30pm
Fee: $10,000 (Exclusive)

EMEA Forum

Thursday, March 13, 4:00pm-5:30pm
Fee: $10,000 (Exclusive)

Oceania Forum

Thursday, March 13, 4:00pm-5:30pm
Fee: $10,000 (Exclusive)

Start the day right

Exercise Programming

HFA exercise classes are the perfect way for attendees to start their day and for exhibitors to showcase their exciting products and services! These 60 minute classes take place in private meeting space off the Trade Show floor and offer attendees cutting edge programming and the chance to try before they buy! Contact sponsorship.

Package Options

Exercise Classes

Thursday -Friday,, March 13-14 , 7:00 a.m - 8:00 a.m.
Fee: $3,000 Per Class, Per Company (Non-Exclusive / Limited Availability) Right-of-First-Refusal: Balanced Body, Concept2, Merrithew International Inc.

NOTE: Additional guidelines and fee may apply for these popular activities at the event.

NEW! HFA Experience Stage

Fee: $4,000 (Non Exclusive/Limited Availability)