5:00 pm - 6:00 pm

Japanese Forum | Japan - the Land of the Rising Sun for Fitness

This session explores Japan’s evolving fitness market, focusing on key success stories like Renaissance's recovery post-COVID, Hacomono's market growth, and the expansion of brands like Anytime Fitness, Curves, and ChocoZAP. We’ll analyze the unique factors driving their success, including Curves’ performance in Japan versus other countries and ChocoZAP's rapid growth. Additionally, we’ll discuss opportunities for overseas fitness brands, given Japan's low gym penetration rate of just 3-4%. Join us to uncover insights into the Japanese fitness industry and its potential for future growth.

5:00 pm - 6:45 pm

Latin American Forum

5:00 PM - 5:05 PM  |  Welcome

5:05 PM - 5:20 PM  |  Icebreaker
Speaker: Guille Vélez

5:20 PM - 5:45 PM  |  Latin American Consumer Research 2024 & Conversation
Discover the latest insights from the 2024 HFA Latin America Fitness Consumer Survey, covering key markets such as Brazil, Mexico, Argentina, and Colombia. Gain a deeper understanding of consumer behaviors, trends, and opportunities that can drive your business forward.
Speakers: Paulo Akiau, Edgard Corona

5:45 PM- 6:45 PM  |  Panel Discussion: “From Latin America to the World: Unlocking Opportunities in Our Markets”
A powerful conversation with industry pioneers who have successfully expanded and adapted in a rapidly evolving market. Through their stories and experiences, we’ll explore:

✔ Breaking Barriers – Scaling from one location to multiple sites and beyond.

✔ Innovation & Adaptation – The key strategies that drive growth.

✔ Turning Setbacks into Comebacks – How to navigate challenges and emerge stronger.

✔ Vision for the Future – What’s next for the Latin American fitness industry?

Speakers: Maria Gonzalez, Gabriela Prado, Wilder Zapata, Arturo Castro, Fabio Saba

4:00 PM - 5:00 PM

Canadian Forum | Revolutionizing Health - Leveraging Cutting-Edge Physical Activity Science to Transform Gyms Into Wellness Powerhouses

4:00 PM - 5:00 PM

Asia-Pacific Forum | Opportunities - Where Will We Be 10 Years From Now, and What Will Have Changed?

4:00 PM - 5:00 PM

EMEA Forum

5:30 PM - 6:30 PM

International Attendee Reception

1:30 PM - 4:00 PM

Brazilian Forum

1:30 PM - 1:45 PM  |  Welcome
Speaker: Gustavo Almeida

1:45 PM - 2:30 PM  |  Advancement of Public Policies in Brazil to Combat Sedentary Lifestyle
Speaker: Ailton Mendes

2:30 PM - 2:45 PM  |  2024 HFA Latin America Fitness Consumer Survey
Speaker: Anton Severin

2:45 PM - 4:00 PM  |  Transform Your LAS VEGAS Experiences into Opportunities!
A rich experience exchange led by Fitness Brasil, in Portuguese, where you can discover valuable insights to apply to your business journey!

This dynamic conversation will bring help bring everything together. From the inspiring talks and innovative launches, to the connections made with global market leaders and stories of unique moments in gyms, hotels, and shows, this discussion will help to assimilate all of these experiences.

Each can be a rich source of learning and reflection, with a focus on opportunities to boost your business. Don't miss the chance to transform your trip into concrete actions that will make a difference in your company!

Speakers:  Fabio Saba, Carlinhos California, Patrícia Totaro

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