Trade Show | Official Site of The HFA Show 2026

March 17-18, 2026

The Industry's Marketplace

Your competitive edge starts here. Hundreds of exhibitors—from innovative start-ups to the largest suppliers—are under one roof at The HFA Show. The trade show, which will be open March 17-18, is the ultimate hands-on showcase for what's now and what's next in the health and fitness industry.

New for 2026!

Innovation Alley

A must-visit destination to meet first-time exhibitors bringing fresh ideas to the industry. The special area gathers emerging equipment, technology, and solutions all in one place, making it easier to discover early-stage products, hear quick pitches, and connect directly with the founders who are shaping what’s next for the fitness community.

New for 2026!

New Product Zone

Discover what’s new, what’s next, and what’s defining the future of health and fitness. This dedicated area brings together innovative new equipment, technology, and solutions, making it easier to spot trends and source smarter for your business.

Experience new products from these companies with more being added:

Core Champion
Linear Bar
Martoni Bikes
WeGym

Back by popular demand

Pickleball Experience

Step onto a full regulation court buzzing with live demonstrations, open play, and a tournament that brings the action front and center. Surrounding the court, the Pickleball Pavilion features top pickleball vendors showcasing the latest gear, apparel, and innovations powering the sport’s explosive growth.

Fitness Comes to Life

Demonstration Stage

Take a break from booth hopping and step into a high energy arena packed with classes, innovative programming, and can’t miss talent. Whether you’re watching from the sidelines or jumping into the action, every session delivers an unforgettable, pulse pumping experience that will leave you inspired and ready to bring new ideas back to your members.

Experience programs from these companies and more: