March 12-14, 2025 | Las Vegas, Nevada
A New Era of Global Wellness
Sponsorship
Create Meaningful Connections, Generate Traffic
The HFA Show sponsorship provides a variety of targeted, customized opportunities, allowing sponsors to promote their brand, highlight their presence at the show, align with customers’ business needs, and foster client engagement.
Connect with attendees pre-show, on-site, and/or post-show and generate deeper relationships with buyers. Drive booth traffic, improve your ROI, and demonstrate your industry leadership with a sponsorship package customized to help you achieve your goals!
Why Sponsor at The HFA Show?
- Establish your brand as an industry leader and increase your visibility and exposure
- Network with top industry decision makers and thought leadership from around the globe
- Increase traffic to your booth space through product activations and promotion off the trade show floor
- Support the Health & Fitness Association, which represents and protects your company and the health and fitness industry
Connect with Lynne Devaney at ldevaney@healthandfitness.org to find out about all your options.
Sponsorship Inquiries
Lynne Devaney, Vice President of Sponsorship & Business Development
ldevaney@healthandfitness.org
+1 202-938-3219
Stay connected
Pre-Event Marketing
Increase awareness and stay top-of-mind with registered attendees throughout their show experience with email opportunities before, during, and after the event. Contact sponsorship.
Broadcast Email Blasts
Fee: $3,000 per e-mail (Non-Exclusive / Limited Availability)
Special Pre and Post-Show
Broadcast Email Package: $5,000
HFA will distribute your email(s) to registered attendees in the months and weeks leading up to the event, as well as post-show. This highly effective and popular promotional tool helps companies generate significant traffic and awareness for their products and services.
NEW! Attendee Daily Email
Fee: $7,500 (Non-Exclusive/Limited Availability)
This daily digital newsletter, which will be distributed on the three event days, will provide you with a powerful channel to engage with The HFA Show attendees during the event. Share your product announcements, showcase your brand, draw traffic to your booth and get in front of every person at the show!
NEW! Registration Branding
Fee: $12,500 (Exclusive)
Maximize your brand's visibility during the online registration process. Your company will be prominently featured across the entire online registration journey, including the registration portal, email confirmations, and ongoing registration updates.
Boost your brand
Onsite Branding & Marketing
Our onsite opportunities generate awareness, help increase traffic to your booth, amplify your brand message and differentiate your company. Contact sponsorship.
HFA Event Mobile App
Fee: $15,000 (Non-Exclusive / Limited to five companies)
Right-of-First-Refusal: National Academy of Sports Medicine (NASM)
Leverage your exposure by becoming a sponsor of the HFA Show Event App, available to all registered Conference and Trade Show attendees. The app will provide your company with many exciting benefits including enhanced recognition and exposure, banner advertising, push notifications to attendees and more.
NEW! Onsite Branding at Registration Counters
Fee: $15,000
Showcase your company logo and branding alongside The HFA Show branding at the onsite registration area. This highly trafficked area will be continuously seen by all attendees as they register and come to and from the Trade Show. This new opportunity is a great way to make a statement and have your company branding showcased in one of the busiest areas at the event.
Name Badge Lanyards (SOLD)
Fee: $10,000 (Exclusive)
Right-of-First-Refusal: WellnessSpace Brands
Attach your company name, corporate logo and special message to all attendee badges. HFA requires all attendees to wear their name badges at all scheduled activities each day of the event... so your personal messaging will be viewed by prospective buyers at all times!
NOTE: Lanyards provided by the sponsor must be double-clipped with an adjustable length slider. Sponsorship fee is exclusive of expenses related to the production and shipping of the lanyards.
Name Badges (SOLD)
Fee: $10,000 (Exclusive)
Right-of-First-Refusal: SportsArt
Showcase your corporate logo on all HFA Show attendee badges (excluding exhibitor badges). This sponsorship gives you exposure throughout the three days of the event . Attendees must wear their badges at all times to The HFA Show events and activities for admission.
Attendee Bag (SOLD)
Fee: $15,000 (Exclusive)
Right-of-First-Refusal: SportsArt and Life Fitness
HFA provides all Conference and Trade Show registrants with a branded bag at registration that includes event-related promotional materials. Your company has the opportunity to feature a 1-color corporate logo alongside the HFA Show logo on these bags. Distributed on the first day, these bags are often carried by attendees throughout the event and have lasting value, as many continue to use them long after the Show concludes.
NOTE: Sponsoring company is responsible for the production and shipping of the bags.
Attendee Insert
Fee: $5,000 Per Insert (Non-Exclusive)
As HFA Show attendees register onsite, they will receive an attendee bag that can include a one-page promotional offering from your company. Successful inserts often feature coupons, product incentives, or special promotions designed to drive traffic to your booth.
NOTE: Sponsoring company is responsible for the production and shipping of the inserts.
Branded Notebook and Pens
Fee: Notebook: $7,500
Fee: Pens – $5,0000 (Exclusive)
Special Combo Package: $10,000
Two of the most requested items by attendees are a Notebook and a Pen. Both items can be branded with a sponsor logo and the Notebook can include the event agenda as well. These items can be placed within the attendee bag or at the registration desk for attendees to take upon checking in.
NOTE: Sponsoring company is responsible for the production and shipping of the Notebooks and pens.
Trade Show Directional Signage (SOLD)
Fee: $12,500 (Exclusive)
Right-of-First-Refusal: Sunless Inc.
Guide attendees around the expansive Trade Show with directional signage complete with your branding and promotional message affixed to each unit. This signage is placed around the Convention Center lobby and on the Trade Show floor in high trafficked areas for all to view.
Banners, Floor Column Wraps, and Escalator / Stair / Wall Clings
Fee: Variable based on size and location (Non-Exclusive / Limited Availability)
Right-of-First-Refusal: Celsius
The Convention Center offers prime opportunities to boost your company’s visibility through hanging banners, column wraps, and wall, escalator, or stair clings. A special online presentation detailing all available opportunities and locations is available upon request.
NEW! Custom Floor Decals
Direct attendees to your booth with eye-catching custom floor decals strategically placed along the Trade Show floor aisles! These bold, attention-grabbing visuals are an effective way to capture attendee interest and direct traffic right to your booth, ensuring maximum visibility and engagement.
Fee: $15,000 - Exclusive Option
Includes up to 10 decals including footprints or arrows customized featuring your company’s branding and graphics that would direct attendees to your booth.
Fee: $6,000 - Non-Exclusive Option (Maximum 3 companies)
Includes up to 3 decals (24” x 24”) with your company’s branding and graphics.
NOTE: Sponsorship fee is exclusive of expenses for labor and production of the decals.
NEW! Restroom Mirror Clings
Fee: $12,500 (Exclusive)
Have your branding showcased throughout the restrooms within the event space including the lobby, education rooms and within the Trade Show Hall. This unique and creative visibility ensures your brand won't go unnoticed!
NOTE: Sponsorship fee is exclusive of expenses for labor and production of the clings.
Digital Signage
Fee: Variable based on size and location
Right-of-First-Refusal: Freemotion Fitness, Keiser, Optum
Digital signage can offer great visibility and exposure of your brand. Large scale video monitors will be available in high traffic areas throughout the Convention Center. These videos will run on a continuous loop over the entire event.
Session Room Monitors
Fee: $1,000 Per Monitor or $5,000 for All Monitors (Non-Exclusive / Limited Availability)
Outside of every session room is a digital screen that promotes the programming scheduled for that room. As a sponsor, you will have the opportunity to include a PowerPoint slide with your messaging on a rotational basis with the daily event schedule.
Promotional Video Monitors
Fee: $5,000 Per Video (Non-Exclusive)
Right-of-First-Refusal: LOOP MEDIA, Sunless Inc.
HFA will play your video on a continuous loop on four monitors connected to our Trade Show Directional Signage, placed strategically in high traffic areas for all three days of the event.
NEW! Coffee Break Sponsorship by Education Sessions
Fee: $7,500 (Exclusive ) Each morning for 1 hour per day over the 3 days
Attendees love starting their day with a coffee and recharging between sessions. As the sponsor, you'll receive prominent recognition and signage at the coffee bar stations, with the option to supply branded cups and napkins for added exposure.
NEW! Trade Show Entrance Branding (SOLD)
Fee: $12,500 (Exclusive)
Position your brand front and center with this amazing opportunity as attendees enter the Trade Show. Your company logo and creative will be integrated with HFA Show branding, providing you with outstanding visibility and exposure.
An Exclusive Audience
Hotel Branding
Unique opportunities to get attendees undivided attention outside the busy trade show floor by featuring your product or materials in their hotel rooms. Contact sponsorship.
NEW! Hotel Room Drops/Delivery
Fee: $5,000 (Non-Exclusive)
Have your gift, product or literature hand delivered to the hotel room of all attendees within the HFA room block. This is a great opportunity to get in front of your customers in a personal way!
NOTE: Sponsorship fee is exclusive of expenses related to product delivery by the hotel.
NEW! In-Room TV Branding
Fee: $15,000 (Exclusive)
Welcome attendees at Mandalay Bay Resort with your branding or a personalized message each time they turn on their hotel room TV during their stay. This is a unique opportunity to keep your brand visible and connected with attendees, even when they're off the Trade Show Floor.
Stand out from the crowd
Product Placement & Sampling
Ensure you stand out from the competition and drive traffic to your booth by highlighting your product in high-traffic areas off the Trade Show floor. Contact sponsorship.
Equipment Pedestal
Fee: $5,000 Per Pedestal (Non-Exclusive / Limited Availability)
Right-of-First-Refusal: Balanced Body, HireBOB.ai, Inspire Fitness, JW Sport, Shua Fitness and Vision Fitness
Display your product in a highly trafficked area during the entire event. Pedestal displays will be placed in the lobby of the Convention Center and will be seen by thousands of prospective buyers outside of the Trade Show.
NOTE: Sponsorship fee is exclusive of expenses related to product shipping, installation, labor, electric, security, and dismantle. Some restrictions apply.
Product Kiosk
Fee: $5,000 (Non-Exclusive / Limited Availability)
This display option is ideal for companies without large exercise equipment to showcase. Clear plexiglass, multi-shelved kiosks will be placed throughout the Convention Center lobby areas of the HFA Show, providing a perfect platform for smaller products that will draw registrants to your booth during Trade Show hours.
NEW! Trade Show Sponsor Sampling
Fee: $5,000 per day (Non-Exclusive/Limited availability)
Distribute your product sample to attendees as they enter the Trade Show for one hour on Thursday or Friday, or during the Early Morning Workouts on Friday. There’s no better way to put your product directly into the hands of attendees.
NOTE: Sponsorship fee is exclusive of any corkage and/or service fees that may be assessed by Mandalay Bay Resort. Samples are subject to approval and are limited to one (1) ounce for food samples and two (2) ounces for beverage samples.
Stand Out From the Crowd
Product Placement & Sampling
Ensure you stand out from the competition and drive traffic to your booth by highlighting your product in high-traffic areas off the Trade Show floor. Contact sponsorship.
Package Options
Equipment Pedestal
Fee: $5,000 Per Pedestal (Non-Exclusive / Limited Availability)
Right-of-First-Refusal: Balanced Body, HireBOB.ai, Inspire Fitness, JW Sport, Shua Fitness and Vision Fitness
Display your product in a highly trafficked area during the entire event. Pedestal displays will be placed in the lobby of the Convention Center and will be seen by thousands of prospective buyers outside of the Trade Show.
NOTE: Sponsorship fee is exclusive of expenses related to product shipping, installation, labor, electric, security, and dismantle. Some restrictions apply.
Product Kiosk
Fee: $5,000 (Non-Exclusive / Limited Availability)
This display option is ideal for companies without large exercise equipment to showcase. Clear plexiglass, multi-shelved kiosks will be placed throughout the Convention Center lobby areas of the HFA Show, providing a perfect platform for smaller products that will draw registrants to your booth during Trade Show hours
NEW! Trade Show Sponsor Sampling
Fee: $5,000 per day (Non-Exclusive/Limited availability)
Distribute your product sample to attendees as they enter the Trade Show for one hour on Thursday or Friday, or during the Early Morning Workouts on Friday. There’s no better way to put your product directly into the hands of attendees.
NOTE: Sponsorship fee is exclusive of any corkage and/or service fees that may be assessed by Mandalay Bay Resort. Samples are subject to approval and are limited to one (1) ounce for food samples and two (2) ounces for beverage samples.
Foster Connections
Networking & Special Events
Gain exceptional visibility and exposure by featuring your company at meeting areas and social functions throughout the event. Contact sponsorship.
Package Options
NOTE: Dates and times listed below are subject to change.
Global Engagement Hub
Wednesday-Friday, March 12-14
Fee: $17,500 (Limited two companies)
Right-of-First-Refusal: NAtional Academy of Sports Medicine (NASM) and ROR Partners
The Global Engagement Hub will be open for Conference attendees during the event and will provide them with a location to relax, network, socialize and meet up with industry peers. As the sponsor of this Hub, your company will have direct access to these attendees with your own designated table and opportunity for additional branding.
HFA Board Dinner
Monday, March 10
Fee: $10,000 (Exclusive)
Right-of-First-Refusal: John W Brick Mental Health Foundation
The exclusive opportunity to join the HFA Board of Directors and HFA Senior staff at our Board Dinner. The sponsoring company will receive two seats at this dinner and your representatives can do a 5-10 minute introduction as well as distribute gifts/ giveaways to dinner guests.
Opening Reception
Wednesday, March 12, 7-9pm
Fee: $20,000 (Exclusive)
Right-of-First-Refusal: Celcius
This event is the largest, most anticipated social gathering at the Show. Conference attendees from across the globe will join together to get reacquainted, make new friends and to develop new business relationships. Your company will receive prominent visibility and exposure at this event as we kick off the Conference.
The International Attendee Reception
Thursday, March 13, 5:30pm-6:30pm
Fee: $7,500 (Exclusive)
Right-of-First-Refusal: National Academy of Sports Medicine (NASM)
A very unique camaraderie exists at this reception, where all international delegates are invited to meet up with old friends and to share common experiences. This lively event continues to be a highlight of the Conference for the HFA international attendees. As the sponsor of this event, your company will receive visibility and exposure with these prominent decision-makers from around the globe.
Relaxation Station
Thursday and Friday, March 13-14, on the Trade Show Floor
Fee: $15,000 (Exclusive)
A must-visit Trade Show stop, where attendees indulge in a soothing massage to recharge for their journey through the expansive exhibition. Skilled therapists will be on hand to relieve stress and revitalize attendees, ensuring they’re refreshed and ready to explore more of the show floor.
Empower Professional Growth
Education & Engagement
For many, education is the primary reason for attending the Show. Sponsorship of educational sessions shows customers that you encourage and support their desire for professional advancement and growth within the industry. Contact sponsorship.
Package Options
Keynote Speakers
Keynote Sessions are the most highly anticipated educational offerings at The HFA Show. The visibility and opportunity attached to these sponsorships are unsurpassed, along with the corporate statement that says “Leadership” boldly and brightly.
NOTE: Dates and times are subject to change.
Special Benefits
- 2-Minute Welcome Remarks & Introduction of Guest Speaker
- 3-Minute Promotional Video Option
- One Corporate Logo Projected on Screen
- Signage at Room Entrance
- Corporate Flyer Distribution to Attendees
- VIP Seating Area for Preferred Customers* & sponsor personnel
SESSION #1: Wednesday, March 12, 2:15-3:45pm
Fee: $25,000 (Exclusive) Right-of-First-Refusal: ABC Fitness Solutions
SESSION #2: Thursday, March 13, 8:30-9:45am
Fee: $25,000 (Exclusive) Right-of-First-Refusal: Keiser Corporation
SESSION #3: Friday, March 14, 8:45-10am
Fee: $25,000 (Exclusive) Right-of-First-Refusal: Matrix Fitness
Education Tracks
Fee: $10,000 Per Track (Exclusive)
The HFA Show continues to provide a diverse range of educational sessions, thoughtfully categorized by subject matter. From sales and retention strategies to business management and operations, from developing profit centers to discovering the latest technologies, sponsoring Education Tracks offers an excellent opportunity to position your company as a leader in the industry and gain targeted visibility
Industry Partner Educational Seminars
Fee: $6,500 (Non-Exclusive / Limited Availability)
Right-of-First-Refusal: ABC Fitness Solutions, Club Automation, Club OS, Ngager Communication Group,, Matrix Fitness and WRKOUT
Do you have a compelling story to share or know an exceptional speaker with a message that resonates with the HFA audience? Industry Partner Seminars provide your company with the perfect platform to showcase industry insights, emerging trends, and valuable knowledge to prospective buyers. These highly sought-after, one-hour sessions are held in HFA's dedicated education space and sell out every year.
NEW! HFA Experience Stage
Fee: $4,000 (Non Exclusive/Limited Availability)
HFA Exhibitors will have the exclusive opportunity to sponsor a session, presentation, product demonstration or exercise class on the HFA Experience Stage! This fantastic new staging area will be created right on the Trade Show Floor for educational presentations, product demonstrations and exercise programming! All sessions are 30 minutes in duration and will be the perfect way to capture an audience and drive attendees to your booth for deeper conversations.
Workshops
Fee: $8,500 Half-Day / $13,000 Full-Day (Non-Exclusive / Limited Availability)
Limited meeting rooms are available for expanded, interactive programming. This is a perfect opportunity to showcase your area of expertise through an educational workshop or certifying event. Your company is responsible for choosing the topic and providing the instructors and materials.
NOTE: Additional fees will apply related to movement of exercise or promotional equipment and/or supplemental audio/visual.
Women’s Leadership Summit
Wednesday, March 13, 5:00pm-6:45pm
Fee: $12,,500 (Exclusive) 5:00pm-6:45pm
Right-of-First-Refusal: Club Automation
The Women’s Leadership Summit was designed to recognize the accomplishments of women leaders while fostering a mentorship program for the next generation of trailblazers. By sponsoring this powerful event, your company will align itself with an influential and growing segment of club management and ownership. This sponsorship includes prominent signage in the room, a promotional video opportunity, and the ability to distribute corporate literature and gifts to attendees—placing your brand at the forefront of this vital initiative.
International Forums
These exclusive Forums unite club leaders and suppliers from regions across the globe, offering a valuable platform for networking and discussing growth strategies tailored to their specific markets. Highly anticipated and widely regarded as essential events, these gatherings attract attendees from around the world, making them a must-attend for industry professionals seeking to stay ahead in a competitive landscape.
Latin American Forum
Thursday, March 13, 4:00pm-5:30pm
Fee: $10,000 (Exclusive)
Right of First Refusal - ABC Fitness (Exclusive)
Chinese Forum
Thursday, March 13, 4:00pm-5:30pm
Fee: $10,000 (Exclusive)
EMEA Forum
Thursday, March 13, 4:00pm-5:30pm
Fee: $10,000 (Exclusive)
Oceania Forum
Thursday, March 13, 4:00pm-5:30pm
Fee: $10,000 (Exclusive)
Start the day right
Exercise Programming
HFA exercise classes are the perfect way for attendees to start their day and for exhibitors to showcase their exciting products and services! These 60 minute classes take place in private meeting space off the Trade Show floor and offer attendees cutting edge programming and the chance to try before they buy! Contact sponsorship.
Package Options
Exercise Classes
Thursday -Friday,, March 13-14 , 7:00 a.m - 8:00 a.m.
Fee: $3,000 Per Class, Per Company (Non-Exclusive / Limited Availability) Right-of-First-Refusal: Balanced Body, Concept2, Merrithew International Inc.
NOTE: Additional guidelines and fee may apply for these popular activities at the event.
NEW! HFA Experience Stage
Fee: $4,000 (Non Exclusive/Limited Availability)
HFA Exhibitors will have the exclusive opportunity to sponsor a session, presentation, product demonstration or exercise class on the HFA Experience Stage! This fantastic new staging area will be created right on the Trade Show Floor for educational presentations, product demonstrations and exercise programming! All sessions are 30 minutes in duration and will be the perfect way to capture an audience and drive attendees to your booth for deeper conversations.
Foster Connecting
Networking & Special Events
Gain exceptional visibility and exposure by featuring your company at meeting areas and social functions throughout the event. Contact sponsorship.
Global Engagement Hub (SOLD)
Wednesday-Friday, March 12-14
Fee: $17,500 (Limited two companies)
Right-of-First-Refusal: National Academy of Sports Medicine (NASM) and ROR Partners
The Global Engagement Hub will be open for Conference attendees during the event and will provide them with a location to relax, network, socialize and meet up with industry peers. As the sponsor of this Hub, your company will have direct access to these attendees with your own designated table and opportunity for additional branding.
NOTE: Date and time are subject to change.
HFA Board Dinner (SOLD)
Monday, March 10
Fee: $10,000 (Exclusive)
Right-of-First-Refusal: John W Brick Mental Health Foundation
The exclusive opportunity to join the HFA Board of Directors and HFA senior staff at our Board Dinner. The sponsoring company will receive two seats at this dinner and your representatives can do a 5-10 minute introduction as well as distribute gifts/giveaways to dinner guests.
NOTE: Date and time are subject to change.
Opening Reception (SOLD)
Wednesday, March 12, 7-9pm
Fee: $20,000 (Exclusive)
Right-of-First-Refusal: Celsius
This event is the largest, most anticipated social gathering at the Show. Conference attendees from across the globe will join together to get reacquainted, make new friends and to develop new business relationships. Your company will receive prominent visibility and exposure at this event as we kick off the Conference.
NOTE: Date and time are subject to change.
The International Attendee Reception
Thursday, March 13, 5:30pm-6:30pm
Fee: $7,500 (Exclusive)
Right-of-First-Refusal: National Academy of Sports Medicine (NASM)
A very unique camaraderie exists at this reception, where all international delegates are invited to meet up with old friends and to share common experiences. This lively event continues to be a highlight of the Conference for the HFA international attendees. As the sponsor of this event, your company will receive visibility and exposure with these prominent decision-makers from around the globe.
NOTE: Date and time are subject to change.
Relaxation Station
Thursday and Friday, March 13-14, on the Trade Show Floor
Fee: $15,000 (Exclusive)
A must-visit Trade Show stop, where attendees indulge in a soothing massage to recharge for their journey through the expansive exhibition. Skilled therapists will be on hand to relieve stress and revitalize attendees, ensuring they’re refreshed and ready to explore more of the show floor.
NOTE: Date and time are subject to change.
New! Member Reception
Wednesday, March 12th
Fee: $7,500 - (Exclusive)
New HFA members will be invited to an exclusive "New Member Reception" to network with their peers and become acquainted with HFA leaders. This special event offers an excellent opportunity for your company to welcome fresh faces into the HFA community to enjoy delicious hors d'oeuvres and beverages before the HFA Kick-Off Party. As a sponsor, you can play a vital role in making these new members feel valued and supported. This is an opportunity to demonstrate your commitment to their success, showcase your brand, and position your company at the forefront of this highly sought-after audience.
NOTE: Date and time are subject to change.
Empower Professional Growth
Education & Engagement
For many, education is the primary reason for attending the Show. Sponsorship of educational sessions shows customers that you encourage and support their desire for professional advancement and growth within the industry. Contact sponsorship.
Keynote Speakers
Keynote Sessions are the most highly anticipated educational offerings at The HFA Show. The visibility and opportunity attached to these sponsorships are unsurpassed, along with the corporate statement that says “Leadership” boldly and brightly.
NOTE: Dates and times are subject to change.
Special Benefits
- 2-Minute Welcome Remarks & Introduction of Guest Speaker
- 3-Minute Promotional Video Option
- One Corporate Logo Projected on Screen
- Signage at Room Entrance
- Corporate Flyer Distribution to Attendees
- VIP Seating Area for Preferred Customers* & sponsor personnel
SESSION #1: Wednesday, March 12, 2:15-3:45pm
Fee: $25,000 (Exclusive) Right-of-First-Refusal: ABC Fitness Solutions
SESSION #2: Thursday, March 13, 8:30-9:45am
Fee: $25,000 (Exclusive) Right-of-First-Refusal: Keiser Corporation
SESSION #3: Friday, March 14, 8:45-10am
Fee: $25,000 (Exclusive) Right-of-First-Refusal: Matrix Fitness
Education Tracks
Fee: $10,000 Per Track (Exclusive)
The HFA Show continues to provide a diverse range of educational sessions, thoughtfully categorized by subject matter. From sales and retention strategies to business management and operations, from developing profit centers to discovering the latest technologies, sponsoring Education Tracks offers an excellent opportunity to position your company as a leader in the industry and gain targeted visibility.
Industry Partner Educational Seminars
Fee: $6,500 (Non-Exclusive / Limited Availability)
Right-of-First-Refusal: ABC Fitness Solutions, Club Automation, Club OS, Ngager Communication Group,, Matrix Fitness and WRKOUT
Do you have a compelling story to share or know an exceptional speaker with a message that resonates with the HFA audience? Industry Partner Seminars provide your company with the perfect platform to showcase industry insights, emerging trends, and valuable knowledge to prospective buyers. These highly sought-after, one-hour sessions are held in HFA's dedicated education space and sell out every year.
NEW! HFA Experience Stage
Fee: $4,000 (Non Exclusive/Limited Availability)
HFA Exhibitors will have the exclusive opportunity to sponsor a session, presentation, product demonstration or exercise class on the HFA Experience Stage! This fantastic new staging area will be created right on the Trade Show Floor for educational presentations, product demonstrations and exercise programming! All sessions are 30 minutes in duration and will be the perfect way to capture an audience and drive attendees to your booth for deeper conversations.
Workshops
Fee: $8,500 Half-Day / $13,000 Full-Day (Non-Exclusive / Limited Availability)
Limited meeting rooms are available for expanded, interactive programming. This is a perfect opportunity to showcase your area of expertise through an educational workshop or certifying event. Your company is responsible for choosing the topic and providing the instructors and materials.
NOTE: Additional fees will apply related to movement of exercise or promotional equipment and/or supplemental audio/visual.
Women’s Leadership Summit (SOLD)
Wednesday, March 13, 5:00pm-6:45pm
Fee: $12,,500 (Exclusive) 5:00pm-6:45pm
Right-of-First-Refusal: Club Automation
The Women’s Leadership Summit was designed to recognize the accomplishments of women leaders while fostering a mentorship program for the next generation of trailblazers. By sponsoring this powerful event, your company will align itself with an influential and growing segment of club management and ownership. This sponsorship includes prominent signage in the room, a promotional video opportunity, and the ability to distribute corporate literature and gifts to attendees—placing your brand at the forefront of this vital initiative.
International Forums
These exclusive Forums unite club leaders and suppliers from regions across the globe, offering a valuable platform for networking and discussing growth strategies tailored to their specific markets. Highly anticipated and widely regarded as essential events, these gatherings attract attendees from around the world, making them a must-attend for industry professionals seeking to stay ahead in a competitive landscape.
Latin American Forum (SOLD)
Thursday, March 13, 4:00pm-5:30pm
Fee: $10,000 (Exclusive)
Right of First Refusal - ABC Fitness (Exclusive)
Chinese Forum
Thursday, March 13, 4:00pm-5:30pm
Fee: $10,000 (Exclusive)
EMEA Forum
Thursday, March 13, 4:00pm-5:30pm
Fee: $10,000 (Exclusive)
Oceania Forum
Thursday, March 13, 4:00pm-5:30pm
Fee: $10,000 (Exclusive)
Start the day right
Exercise Programming
HFA exercise classes are the perfect way for attendees to start their day and for exhibitors to showcase their exciting products and services! These 60 minute classes take place in private meeting space off the Trade Show floor and offer attendees cutting edge programming and the chance to try before they buy! Contact sponsorship.
Exercise Classes
Thursday -Friday,, March 13-14 , 7:00 a.m - 8:00 a.m.
Fee: $3,000 Per Class, Per Company (Non-Exclusive / Limited Availability)
Right-of-First-Refusal: Balanced Body, Concept2, Merrithew International Inc.
NOTE: Additional guidelines and fee may apply for these popular activities at the event.
NEW! HFA Experience Stage
Fee: $4,000 (Non Exclusive/Limited Availability)
HFA Exhibitors will have the exclusive opportunity to sponsor a session, presentation, product demonstration or exercise class on the HFA Experience Stage! This fantastic new staging area will be created right on the Trade Show Floor for educational presentations, product demonstrations and exercise programming! All sessions are 30 minutes in duration and will be the perfect way to capture an audience and drive attendees to your booth for deeper conversations.
Sponsor Benefits
The Health & Fitness Association has created additional sponsor benefits to recognize companies based on their financial support. These levels include Gold ($50,000 and above), Silver ($25,000 - $49,999), Bronze ($10,000 - $24,999), and Supporter (< $10,000). Contact Sponsorship.
For More Information
Sponsoring
Lynne Devaney, Vice President of Sponsorship & Business Development
ldevaney@healthandfitness.org
+1 202-938-3219
Advertising
Michele Eynon, Vice President of Advertising
meynon@healthandfitness.org
+1 202-938-3024
Exhibiting
Luke Ablondi, Trade Show Director
lablondi@healthandfitness.org
+1 202-938-2498
Sponsors
Thank you to our incredible group of 2024 sponsors!