Join us in San Diego!

March 16-18, 2026

Education

The 2026 event will feature more noteworthy keynote speakers and education sessions! Hear from experts both inside and outside the industry, and take away new ideas that will elevate your club. Plus, bring your staff to help them secure essential continuing education credits (CECs) and continuing education units (CEUs) to uphold their certifications.

Trade Show

Experience the Trade Show and celebrate the best the industry has to offer. From state-of-the-art cardio and strength machines to new software, technology, and programming—you’ll see it all with exhibitors at the 2026 Trade Show!

Networking

Meet the industry’s brightest stars! Participate in some of the networking opportunities and interactive education events—and socialize with the industry's most passionate professionals.

Exhibit and Sponsor

Connect with buyers at The HFA Show 2026! The Trade Show Exhibitor Prospectus will be available soon! Sponsorship opportunities will also be available for companies that confirm exhibit space and want to increase their visibility and exposure at the event. If you are interested in exhibiting or sponsoring the event, please fill out the form and mark your area of interest. Thank you to our 2025 event sponsors and watch for 2026 sponsors coming soon. 

Advertising & Trade Show Video Interview

Get the most out of exhibiting even before the conference and trade show begins by advertising in the show issue of Health & Fitness Business magazine (formerly CBI), a valuable resource for attendees planning their time at the event.  Then, harness the energy straight from the trade show floor through a three-to-five-minute video interview that can feature new product launches, innovations, your company's vision and more. Videos will be promoted on YouTube, social media outlets, newsletters, and in Health & Fitness Business magazine for impact and reach post-event. Watch the 2025 videos here.