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MARCH 11-12, 2027 · TRADE SHOW

Where the Industry Comes to Life

Whether you’re looking for your next big investment, searching for smarter ways to operate, or ready to discover where health and fitness is headed next, you’ll find it on The HFA Show trade show floor.

Get a Taste of What's Next

See It. Try It. Discover What’s Next.

The trade show floor is where the global health and fitness industry comes together to explore what’s new and what’s next.

Get hands-on with the latest equipment, technology, products, services, and solutions from hundreds of exhibiting companies, including emerging innovators, the industry’s biggest brands, and everyone in between. Meet the people behind the products, compare solutions, discover new ideas for your business, and build relationships that can last long after the show ends.

Whether you’re looking for your next big investment, searching for smarter ways to operate, or simply want to see where the industry is headed, you’ll find it on the trade show floor.

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Simulated HYROX Challenges

Visit Centr x HYROX on the trade show floor for simulated HYROX race challenges and a taste of the competition. And HFA members can be one of the 100 athletes and 100 spectators to participate as part of HFA’s HYROX team! 

Sponsors

Thank you to our incredible group of 2026 sponsors! Discover 2027 Sponsorship Opportunities.