A New Era of Global Wellness

9:15 am - 10:15 am

The State of the Boutique Fitness Industry

With Boutique Fitness on track to be an 80+ Billion Dollar industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Lise Kuecker, Founder of Studio Grow, as she breaks down industry insights from the modalities that are shining, the metrics that are struggling, the team and staffing needs we must address and marketing strategies that are working today. We'll share data from over 4300 studios in 43 countries alongside our analysis of major studies and reports.

1:30 pm - 2:30 pm

Operational Excellence: The Rise of Burn Boot Camp

Burn Boot Camp has streamlined key operational efficiencies to fuel its rapid growth. By refining its franchise model, the brand ensures consistency across locations while empowering franchisees with essential tools for success. Rigorous staff training aligns trainers with the brand’s ethos, and technology optimizes scheduling, performance tracking, and management. Scalable marketing campaigns and a strong community-driven culture maintain a unified brand identity, engaging members through local promotions and word-of-mouth. Data-driven decisions optimize class schedules, membership trends, and staffing, enabling franchisees to stay ahead of market demands. These efficiencies have allowed Burn Boot Camp to expand quickly while maintaining high service standards and a loyal, engaged community.

A Panel Discussion (Stay Tuned For Panelist Announcements!)

2:45 PM - 3:45 PM

Embracing a Niche: MADabolic’s Disruptive Approach to Understanding Core Customers

By focusing on a specific market segment and deliberately choosing not to appeal to everyone, MADabolic has created a highly effective, targeted brand that resonates deeply with its ideal clientele. Rather than spreading resources thin, MADabolic’s niche approach has led to greater growth, stronger community engagement, and higher member loyalty. Attendees will learn how embracing a niche strategy allows fitness businesses to build expertise, streamline their offerings, and drive measurable results. This session will challenge conventional thinking around the idea that broader is always better and demonstrate how refining your focus can lead to big rewards in an ever-competitive fitness landscape.

4:00 PM - 4:45 PM

Employer Branding: Elevating Your Team’s Role as Health Professionals

At Discover Strength, team members aren’t just personal trainers—they’re recognized as Exercise Physiologists, professionals on par with allied health care providers like doctors, dentists, and nurses. This session will explore how to build a strong employer brand that positions your team as essential health experts. Luke will share how competitive pay, shared client models, clear career progression, and continuous professional development can help attract top talent, boost retention, and elevate the reputation of your entire team. Learn how to create an empowering environment that not only advances the careers of your employees but also raises the bar for the fitness industry as a whole.

1:00 PM - 2:00 PM

Creating the Third Space: Building Community in Your Studio

Understand the concept of the "third space" and how studios can become vital community hubs that foster connection, engagement, and personal growth. Discover new and creative wellness programs that go beyond physical fitness to address mental, emotional, and social well-being. See how these programs can enhance the member experience and build a cohesive community.

A Panel Discussion

2:30 pm - 3:30 pm

Strategic Financial Planning: Preparing Your Studio for a Profitable Exit

This session provides critical insights on preparing your business for a successful exit, even if selling is not on the immediate horizon. The key to maximizing the value of your business lies in running operations smoothly—making your business attractive to potential buyers before you ever decide to sell. Topics will include strategies for showing consistent profit on tax returns, dealing with landlords, and understanding how lease terms can impact a sale. It will also share the importance of creating a business that operates without your direct involvement, a crucial factor for potential buyers looking for an easy transition. Learn how to align your financial and operational practices now to ensure you’re ready for a profitable exit when the time comes. 

11:00 AM - 12:30 PM

Workshop Time

This interactive workshop session offers a unique opportunity to apply the insights and strategies from the Studio Track to your own business. Join our expert speakers for group consultations, where you can discuss specific challenges, refine your action plan, and receive personalized guidance to take your studio to the next level. Don’t miss the chance to turn your learnings into actionable steps with the support of industry leaders.

Select Speakers From Studio Track