A New Era of Global Wellness

Featured Sessions

1. Wednesday, March 12 9:15 am - 10:15 am

   The State of the Boutique Fitness Industry

   With Boutique Fitness on track to be an 80+ Billion Dollar industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Lise Kuecker, Founder of Studio Grow, as she breaks down industry insights from the modalities that are shining, the metrics that are struggling, the team and staffing needs we must address and marketing strategies that are working today. We'll share data from over 4300 studios in 43 countries alongside our analysis of major studies and reports.

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     Lise Kuecker

     Founder & CEO, Studio Grow

2. Wednesday, March 12 2:45 PM - 3:45 PM

   Embracing a Niche: MADabolic’s Disruptive Approach to Understanding Core Customers

   By focusing on a specific market segment and deliberately choosing not to appeal to everyone, MADabolic has created a highly effective, targeted brand that resonates deeply with its ideal clientele. Rather than spreading resources thin, MADabolic’s niche approach has led to greater growth, stronger community engagement, and higher member loyalty. Attendees will learn how embracing a niche strategy allows fitness businesses to build expertise, streamline their offerings, and drive measurable results. This session will challenge conventional thinking around the idea that broader is always better and demonstrate how refining your focus can lead to big rewards in an ever-competitive fitness landscape.

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     Brandon Cullen

     Chief Concept Officer, MADabolic

3. Wednesday, March 12 4:00 PM - 4:45 PM

   Employer Branding: Elevating Your Team’s Role as Health Professionals

   At Discover Strength, team members aren’t just personal trainers—they’re recognized as Exercise Physiologists, professionals on par with allied health care providers like doctors, dentists, and nurses. This session will explore how to build a strong employer brand that positions your team as essential health experts. Luke will share how competitive pay, shared client models, clear career progression, and continuous professional development can help attract top talent, boost retention, and elevate the reputation of your entire team. Learn how to create an empowering environment that not only advances the careers of your employees but also raises the bar for the fitness industry as a whole.

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     Luke Carlson

     CEO, Discover Strength

4. Thursday, March 13 1:00 PM - 2:00 PM

   Creating the Third Space: Building Community in Your Studio

   Understand the concept of the "third space" and how studios can become vital community hubs that foster connection, engagement, and personal growth. Discover new and creative wellness programs that go beyond physical fitness to address mental, emotional, and social well-being. See how these programs can enhance the member experience and build a cohesive community.

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     Lauren McAlister

     Co-founder, McAlister Training

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     Michael McAlister

     Co-founder, McAlister Training

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     Anna Rounaja

     Owner, Hukka Oy

5. Friday, March 14 11:00 AM - 12:30 PM

   Workshop Time

   This interactive workshop session offers a unique opportunity to apply the insights and strategies from the Studio Track to your own business. Join our expert speakers for group consultations, where you can discuss specific challenges, refine your action plan, and receive personalized guidance to take your studio to the next level. Don’t miss the chance to turn your learnings into actionable steps with the support of industry leaders.

   Select Speakers From Studio Track