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March 12-14, 2025 | Las Vegas, Nevada

A New Era of Global Wellness

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Conference Track

Research & Advocacy

 

The research and advocacy track connects fitness industry leaders with cutting-edge health and fitness industry information and insights so they can stay ahead of the curve. Plug in to this track to learn about:

  • The forces that shape the health and fitness industry on a local, national, and global level
  • The latest insights on threats the industry is facing
  • HFA's powerful advocacy work and how you can get involved
  • The latest industry data and trends that are driving the future of the health and fitness industry
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Staff Management

Unlock the key to building high-performance teams, fostering engagement, and navigating modern HR challenges with expert-led sessions on leadership, culture, employee engagement, and more. Plug into this track to learn more about:
  • Strategies for building trust and authentic engagement within teams
  • Best practices for fostering a diverse, equitable, and inclusive workplace
  • Insights from industry leaders on company culture and team-building
  • Practical methods for managing part-time employees and improving retention

Staff Management Sessions

conference tracks

unlock performance

Get the most out of the conference by organizing your experience around any one of eight educational tracks. Each track features unique, informative sessions led by industry experts, designed to help your business thrive!

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Staff management

Build & Lead Your Team

Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.

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Sales & Marketing

Connect with Consumers

Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world. 

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Research & Advocacy

Stay Ahead of the Curve

Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.

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Technology & Operations

Optimize Your Operations

Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.

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Programming

Innovate Your Offerings

Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.

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Retention & Experience

Maximize Client Loyalty & Satisfaction

Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.

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Leadership & Career Growth

Expand Your Horizons

Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.

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Studio

Elevate Your Studio

Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.