Go Back Up

March 12-14, 2025 | Las Vegas, Nevada

A New Era of Global Wellness

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tristique odio id leo mattis, ac pulvinar magna rhoncus. Aenean mollis, neque in laoreet suscipit, orci arcu blandit est,
Register Now
Next Section
HFA team in membership booth

Conference Track

Research & Advocacy

 

The research and advocacy track connects fitness industry leaders with cutting-edge health and fitness industry information and insights so they can stay ahead of the curve. Plug in to this track to learn about:

  • The forces that shape the health and fitness industry on a local, national, and global level
  • The latest insights on threats the industry is facing
  • HFA's powerful advocacy work and how you can get involved
  • The latest industry data and trends that are driving the future of the health and fitness industry
lecture2-1
View All Tracks

Technology & Operations

The track explores how technology, data-driven design, and AI are reshaping the fitness and wellness industry, all while driving innovation and progress for operational scope. Plug in to this track to learn about:
  • How technology is addressing the loneliness epidemic and fostering lasting behavioral change
  • Using data to guide equipment sourcing, space planning, and layout optimizations to create dynamic, member-centric environments
  • The power of machine learning to drive personalized wellness journeys and significantly improve member retention
  • The future of payments and the latest trends in securing and optimizing digital payment processing

Technology & Operations Sessions

conference tracks

unlock performance

Get the most out of the conference by organizing your experience around any one of eight educational tracks. Each track features unique, informative sessions led by industry experts, designed to help your business thrive!

Staff Management Background Image

Staff management

Build & Lead Your Team

Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.

Sales & Marketing Background Image

Sales & Marketing

Connect with Consumers

Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world. 

Research & Advocacy Background Image

Research & Advocacy

Stay Ahead of the Curve

Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.

Technology & Operations Background Image

Technology & Operations

Optimize Your Operations

Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.

Programming Background Image

Programming

Innovate Your Offerings

Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.

Retention & Experience Background Image

Retention & Experience

Maximize Client Loyalty & Satisfaction

Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.

Leadership Background Image

Leadership & Career Growth

Expand Your Horizons

Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.

Studio Background Image

Studio

Elevate Your Studio

Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.