Featured Sessions
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Wednesday, March 12 9:15 AM - 10:15 AM
Design Insights: Incorporating Data Into Equipment Planning & Layouts
This session will explore how clubs can stay ahead of evolving trends by using data to inform equipment sourcing and space layouts. Learn how to adapt your club’s design to meet shifting fitness and health trends, from functional training to recovery and beyond. Experts will discuss how to quickly and cost-effectively modify your space to accommodate changing member needs and preferences. Discover how data can guide decision-making on equipment investments, optimize floorplans, and track the success of layout changes. Whether upgrading existing facilities or planning a new space, this session will provide actionable insights on creating dynamic, data-driven environments that enhance member experience and drive business growth.
A Panel Discussion (Stay Tuned For Panelist Announcements!)
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Wednesday, March 12 1:30 pm - 2:30 pm
Tech for Connection: Tackling Loneliness and Mental Health with Community-Driven Change
Join T Drew, as he explores how technology is transforming mental health care and combating the loneliness epidemic. This session will focus on how building intentional habits within a supportive community can drive lasting behavioral change. Learn how tech-enabled accountability and measurable progress help individuals make sustainable improvements to their mental well-being, creating stronger, more connected lives.
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Thomas Drew
Co-founder and Co-CEO, 1and1Life
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Thursday, March 13 1:00 PM - 2:00 PM
Payments in Progress: Pioneering the Future of Global Transactions
Explore the latest trends in payment processing, the rise of global transactions, and how evolving technologies are reshaping the way businesses handle payments. Learn about the challenges and opportunities of hosting international transactions, ensuring security, and optimizing payment systems for growth in a borderless, digital-first world.
A Panel Discussion (Stay Tuned For Panelist Announcements!)
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Friday, March 14 11:00 AM - 12:00 PM
Global Franchising Landscape
This session provides a comprehensive overview of the latest trends and emerging markets in global franchising, offering expert insights on factors driving international expansion. Attendees will learn how to identify and capitalize on new opportunities, while exploring the complex regulatory landscape for fitness and wellness franchises worldwide. The session will also highlight best practices for compliance, legal considerations, and overcoming regional challenges. Hear directly from successful franchisees and franchisors who have scaled operations internationally, sharing strategies for adapting to diverse markets, ensuring brand consistency, and achieving sustainable growth across borders.
A Panel Discussion (Stay Tuned For Panelist Announcements!)
Staff management
Build & Lead Your Team
Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.
Sales & Marketing
Connect with Consumers
Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world.
Research & Advocacy
Stay Ahead of the Curve
Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.
Technology & Operations
Optimize Your Operations
Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.
Programming
Innovate Your Offerings
Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.
Retention & Experience
Maximize Client Loyalty & Satisfaction
Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.
Leadership & Career Growth
Expand Your Horizons
Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.
Studio
Elevate Your Studio
Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.