March 12-14, 2025 | Las Vegas, Nevada
A New Era of Global Wellness
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Conference Track
Research & Advocacy
The research and advocacy track connects fitness industry leaders with cutting-edge health and fitness industry information and insights so they can stay ahead of the curve. Plug in to this track to learn about:
- The forces that shape the health and fitness industry on a local, national, and global level
- The latest insights on threats the industry is facing
- HFA's powerful advocacy work and how you can get involved
- The latest industry data and trends that are driving the future of the health and fitness industry
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Technology & Operations
- How technology is addressing the loneliness epidemic and fostering lasting behavioral change
- Using data to guide equipment sourcing, space planning, and layout optimizations to create dynamic, member-centric environments
- The power of machine learning to drive personalized wellness journeys and significantly improve member retention
- The future of payments and the latest trends in securing and optimizing digital payment processing
Technology & Operations Sessions
- MAR 12
- MAR 13
- MAR 14
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9:15 AM - 10:15 AM
Design Insights: Incorporating Data Into Equipment Planning & Layouts
This session will explore how clubs can stay ahead of evolving trends by using data to inform equipment sourcing and space layouts. Learn how to adapt your club’s design to meet shifting fitness and health trends, from functional training to recovery and beyond. Experts will discuss how to quickly and cost-effectively modify your space to accommodate changing member needs and preferences. Discover how data can guide decision-making on equipment investments, optimize floorplans, and track the success of layout changes. Whether upgrading existing facilities or planning a new space, this session will provide actionable insights on creating dynamic, data-driven environments that enhance member experience and drive business growth.
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Rudy Fabiano
Architect, Fabiano Designs
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Bruce Carter
President, Optimal Design Systems
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Rory McGown
Managing Director, Track My Gym
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1:30 pm - 2:30 pm
Tech for Connection: Tackling Loneliness and Mental Health with Community-Driven Change
Join T Drew, as he explores how technology is transforming mental health care and combating the loneliness epidemic. This session will focus on how building intentional habits within a supportive community can drive lasting behavioral change. Learn how tech-enabled accountability and measurable progress help individuals make sustainable improvements to their mental well-being, creating stronger, more connected lives.
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Thomas Drew
Co-founder and Co-CEO, 1and1Life
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2:45 pm - 3:45 pm
The Power of Machine Learning to Personalize Members' Journeys and Increase Retention
INFINITY invested thousands of dollars and over 3 years developing a wellness management machine-learning system that automatically generates personalized training, nutrition, and recovery plans to our members. It's called the INFINITY Plan System, and it was idealized to be a tool to increase member retention. It has proved to be the right move, as our flagship center is open for only 18 months and already has a 7.1 month average member retention - and growing monthly as we are a new facility. By integrating member-generated information using our App, dietary preferences, and data from body scans, we generate personalized 90-day plan to fulfill members primary wellness objective (burn fat, build muscle, or optimal health). Learn the power of driving retention through personalization.
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Diego Guimaraes
CEO & Founder INFINITY, beyond fitness
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4:00 pm - 4:45 pm
AI Unleashed: Transforming the Health and Fitness Experience
Explore how artificial intelligence is revolutionizing the health and fitness industry, from personalized member experiences to operational efficiency. Industry experts will discuss real-world applications, ethical considerations, and strategies for leveraging AI to drive innovation and business growth.
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Al Noshirvani
Managing Partner, ALTA Technology Group
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Jason Breazeale
VP of Technology, Burn Boot Camp
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Don Dickerson
VP of Operations, Fitness SF
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Dheeraj Koneru
Co-founder & CRO, Zenoti
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Dharmesh Trivedi
CEO, DXFactor
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1:00 PM - 2:00 PM
Payments in Progress: Pioneering the Future of Global Transactions
Dive into the complexities of payment and merchant processing in the fitness industry, including compliance, recurring billing, and reducing revenue leakage. This panel will provide actionable insights to help operators optimize their systems, manage fees, and deliver a seamless payment experience for members.
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Tara Levitt
Managing Partner, ALTA Technology Group
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Walker Thompson
SVP Partnerships, Adyen
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Robbie Sprechman
CFO, Retro Fitness
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Mike West
SVP Product & Payment Operations, ABC Fitness
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Randy Eckels
CEO, Club Essentials
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2:30 pm - 3:30 pm
The Future of Wellness: How Fitness Trackers Are Redefining Health in a Highly Quantified World
Join leading innovators behind some of the most successful fitness and wellness apps as they discuss the rapidly evolving landscape of digital health. With wellness habits becoming increasingly quantified, apps like Flo, MyFitnessPal, Fitbit, BetterMe, Zwift, and others are transforming how we track, measure, and improve our health. This panel will explore how these platforms are shaping our understanding of personal wellness, the rise of virtual health coaching, and the growing trend of community-driven fitness experiences. Panelists will share insights on what makes these tools successful, how data and personalization are driving engagement, and what the future holds for the intersection of technology and wellness.
A Panel Discussion (Stay Tuned For Panelist Announcements!)
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11:00 AM - 12:00 PM
Global Franchising Landscape
This session provides a comprehensive overview of the latest trends and emerging markets in global franchising, offering expert insights on factors driving international expansion. Attendees will learn how to identify and capitalize on new opportunities, while exploring the complex regulatory landscape for fitness and wellness franchises worldwide. The session will also highlight best practices for compliance, legal considerations, and overcoming regional challenges. Hear directly from successful franchisees and franchisors who have scaled operations internationally, sharing strategies for adapting to diverse markets, ensuring brand consistency, and achieving sustainable growth across borders.
A Panel Discussion (Stay Tuned For Panelist Announcements!)
conference tracks
unlock performance
Get the most out of the conference by organizing your experience around any one of eight educational tracks. Each track features unique, informative sessions led by industry experts, designed to help your business thrive!
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Staff management
Build & Lead Your Team
Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.
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Sales & Marketing
Connect with Consumers
Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world.
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Research & Advocacy
Stay Ahead of the Curve
Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.
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Technology & Operations
Optimize Your Operations
Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.
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Programming
Innovate Your Offerings
Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.
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Retention & Experience
Maximize Client Loyalty & Satisfaction
Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.
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Leadership & Career Growth
Expand Your Horizons
Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.
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Studio
Elevate Your Studio
Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.