A New Era of Global Wellness

9:15 am - 10:15 am

Global Wellness - State of the Industry

As the global fitness and wellness industry continues to evolve, businesses must navigate shifting consumer behaviors, economic and geopolitical uncertainty, and the increasing role of technology. In this session, industry leaders will explore the state of the industry and the defining characteristics of the fitness market in 2025 and beyond. Panelists will discuss emerging trends, the evolving role of fitness facilities, and the factors shaping the industry's long-term trajectory.

1:30 pm - 2:30 pm

The Role of Advocacy in Advancing & Protecting the Industry

HFA is working to give the industry a seat at the table by uniting voices on key public policy issues. This session will cover essential advocacy efforts in Washington, D.C. and state capitals, focusing on protecting the industry’s interests and ensuring long-term success. Learn about the importance of a strong federal presence, building relationships with state lawmakers, and the critical role of a well-funded PAC in supporting congressional champions. Attendees will gain a clear understanding of HFA's advocacy strategies and how they help position the industry for success.

2:45 pm - 3:45 pm

Physical Inactivity, Pricing, and Public Policy – What Does the Data Tell Us?

For millions worldwide, the cost of a gym membership can be a deciding factor in whether to engage in structured exercise. But what role can government policy play in expanding access? This session, based on new research from the Health & Fitness Association and Portas Consulting, examines the price elasticity of fitness memberships across 10 global markets—and how smart policy can unlock health, economic, and social benefits for communities worldwide. 

4:00 pm - 4:45 pm

Advocacy & Professionalization Within the Exercise Profession

Explore ways to elevate exercise professionals as essential healthcare providers. Key topics include advocacy, certification advancements, strategic industry collaborations, and practical issues like health technology and reimbursement. Attendees will learn about enhancing professional standards through certification and accreditation, the importance of advocacy and strategic partnerships, and practical strategies for integrating exercise services into healthcare settings, including new technology and financial models. This session is crucial for understanding the evolving role of exercise professionals and exploring opportunities for industry growth.

1:30 pm - 3:30 pm

Global Advocacy Summit-Positioning the Fitness Industry as a Solution to the Global Physical Inactivity Crisis

This inaugural event will cover the following:

- The Economic Cost of Physical Inactivity
- Private Sector Engagement in Global Health
- WHO’s Global Action Plan on Physical Activity
- National Policy Innovations to Increase Physical Activity
- The Role of the Olympics in Promoting Physical Activity Worldwide
- Panel Discussion on Partnering for Global Impact

2:30 pm - 3:30 pm

The State of the Fitness Consumer

After a year of strong recovery and expansion, the 2024 U.S. Health & Fitness Consumer Report reveals that fitness facility memberships reached all-time highs and reflect notable year-over-year increases. Additionally, the total number of facility users grew by 9.7%, highlighting a renewed focus on health and wellness across the nation. Understanding these evolving consumer behaviors is essential for ongoing success in the industry. This session dives deep into the data around these trends and explanations around how to leverage them. 

11:00 am - 12:00 pm

Beats, Rights, and Insights: Navigating Music Licensing with Expert Perspectives

A brief discussion and overview on the ins and outs of licensing within the US, followed by an open format for questions.