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9:15 am - 10:15 am
Global Wellness - State of the Industry
The session unveils HFA's newly-released Global Report, providing an in-depth analysis of current fitness and wellness trends across the world. This session will highlight key findings from the report, focusing on emerging industry trends and shifts impacting different markets. We will also offer insights into regional developments, consumer behavior, and market opportunities, from the GWI’s annual research projects. Discover strategic approaches to navigate and capitalize on these changes effectively.
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Anton Severin
VP, Research, HFA
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1:30 pm - 2:30 pm
Sharing Your Voice & Empowering the Future
HFA is working to give the industry a seat at the table. It is more important than ever to have a strong unified voice on public policy issues that impact the health and fitness industry. This session will focus on the key advocacy work taking place in Washington, DC and in state houses throughout the nation. Learn about what HFA is focused on to protect your bottom line and position the industry for success.
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Mike Goscinski
VP, Government Affairs, HFA
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Charles Regnante
Manager, Government Affairs, HFA
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2:45 pm - 3:45 pm
Price Elasticity Study
This research-driven discussion will delve into how understanding price elasticity can transform your pricing strategy. We’ll explore data on membership trends, seasonal fluctuations, and consumer behavior to determine optimal pricing strategies. Learn when to adjust your prices and how to effectively respond to market shifts, maximizing revenue while retaining members. Featuring case studies and actionable insights, this session equips operators with the tools to navigate pricing challenges in a competitive landscape.
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Anton Severin
VP, Research, HFA
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Donal McElwee
Managing Partner, Portas Consulting
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4:00 pm - 4:45 pm
Advocacy & Professionalization Within the Exercise Profession
Explore ways to elevate exercise professionals as essential healthcare providers. Key topics include advocacy, certification advancements, strategic industry collaborations, and practical issues like health technology and reimbursement. Attendees will learn about enhancing professional standards through certification and accreditation, the importance of advocacy and strategic partnerships, and practical strategies for integrating exercise services into healthcare settings, including new technology and financial models. This session is crucial for understanding the evolving role of exercise professionals and exploring opportunities for industry growth.
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Mike Goscinski
VP, Government Affairs, HFA
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Amy Bantham
CEO/Founder, Move to Live More
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Francis Neric
National Director of Fitness Certification, ACSM
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Michael Stack
CEO, Applied Fitness Solutions
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11:00 am - 12:00 pm
The State of the Fitness Consumer
After a year of strong recovery and expansion, the 2024 U.S. Health & Fitness Consumer Report reveals that fitness facility memberships reached all-time highs and reflect notable year-over-year increases. Additionally, the total number of facility users grew by 9.7%, highlighting a renewed focus on health and wellness across the nation. Understanding these evolving consumer behaviors is essential for ongoing success in the industry. This session dives deep into the data around these trends and explanations around how to leverage them.
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Jon Weber
Managing Director, L.E.K. Consulting
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Geoff McQueen
Managing Director, L.E.K. Consulting
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Alex Evans
Managing Director, L.E.K. Consulting
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Staff management
Build & Lead Your Team
Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.
Sales & Marketing
Connect with Consumers
Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world.
Research & Advocacy
Stay Ahead of the Curve
Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.
Technology & Operations
Optimize Your Operations
Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.
Programming
Innovate Your Offerings
Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.
Retention & Experience
Maximize Client Loyalty & Satisfaction
Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.
Leadership & Career Growth
Expand Your Horizons
Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.
Studio
Elevate Your Studio
Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.