Featured Sessions
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Wednesday, March 12 9:15 am - 10:15 am
"Exercise is Medicine" Comes to Life
Orangetheory Fitness (OTF) has partnered with healthcare providers to refer patients to their heart-rate based interval training program, aligning with the "Exercise is Medicine" initiative. This initiative reflects Orangetheory's commitment to "more life" by empowering individuals to achieve their best health. This grassroots referral program emphasizes exercise as both a preventive and therapeutic measure, creating strong connections between fitness and healthcare. OTF's approach includes educational outreach, streamlined referral processes, and continuous feedback loops. During this session, we will present data and case studies showing significant improvements in cardiovascular fitness, chronic disease markers, and overall well-being, demonstrated by program success stories. Attendees will learn how to implement similar programs, contributing to public health through strategic partnerships. By making fitness accessible and integral to medical care, OTF is helping individuals live longer, more vibrant lives.
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Dr. Amy Bantham
CEO & Founder, Move to Live More
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JJ Creegan
COO, Orangetheory Fitness -
Devin Lebrun
SVP, Innovation & Strategic Partnerships, Orangetheory Fitness
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Wednesday, March 12 4:00 PM - 4:45 PM
Lessons From Down Under: Melding Fitness Into the Healthcare Model
In Australia, preventive exercise has become a vital part of the healthcare system, seamlessly blending physiotherapy, functional training, Pilates, and beyond, to improve health outcomes. This panel will explore how these disciplines are integrated into everyday healthcare practices, highlighting their role in injury prevention, rehabilitation, and overall wellness. Experts from Australia will share insights on how fitness professionals can work in tandem with healthcare providers to create holistic care models, and how the rest of the world can adopt similar approaches. Attendees will learn how to incorporate preventive exercises into their services, collaborate with healthcare professionals, and create a more integrated and sustainable model for health and wellness. This session offers valuable lessons on enhancing member outcomes through cross-disciplinary collaboration and is essential for anyone interested in the future of fitness and healthcare.
A Panel Discussion (Stay Tuned For Panelist Announcements!)
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Thursday, March 13 1:00 PM - 2:00 PM
Supporting our Vets Through Adaptive Training & Mental Health Services
This panel will explore how fitness spaces can support veterans through adaptive training methodologies and mental health services. Veterans often face unique challenges such as PTSD, mobility impairments, and emotional trauma. Experts will share strategies for creating inclusive programs that address both physical fitness and mental well-being, while also discussing how to build partnerships with veteran organizations. Learn how to provide tailored fitness solutions and foster a community-focused environment for veteran recovery and empowerment.
A Panel Discussion (Stay Tuned For Panel Announcements!)
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Friday, March 14 11:00 AM - 12:00 PM
Full-Cycle Programming: Supporting Women Through Every Phase of Life
This session will focus on creating fitness programs that cater to the unique needs of women at every stage of life—from pre/post-natal through menopause and beyond. Learn how to develop science-backed programming that nurtures female members' health and wellness, promoting strength, mobility, and overall well-being. Experts will share strategies for addressing the physical and hormonal changes women experience, while offering practical tips on designing inclusive, supportive classes, seminars, and workshops that empower women to thrive through each phase of their fitness journey.
A Panel Discussion (Stay Tuned For Panelist Announcements!)
Staff management
Build & Lead Your Team
Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.
Sales & Marketing
Connect with Consumers
Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world.
Research & Advocacy
Stay Ahead of the Curve
Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.
Technology & Operations
Optimize Your Operations
Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.
Programming
Innovate Your Offerings
Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.
Retention & Experience
Maximize Client Loyalty & Satisfaction
Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.
Leadership & Career Growth
Expand Your Horizons
Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.
Studio
Elevate Your Studio
Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.