March 12-14, 2025 | Las Vegas, Nevada
A New Era of Global Wellness

Conference Track
Research & Advocacy
The research and advocacy track connects fitness industry leaders with cutting-edge health and fitness industry information and insights so they can stay ahead of the curve. Plug in to this track to learn about:
- The forces that shape the health and fitness industry on a local, national, and global level
- The latest insights on threats the industry is facing
- HFA's powerful advocacy work and how you can get involved
- The latest industry data and trends that are driving the future of the health and fitness industry

Programming
- Integrating fitness with healthcare through strategic partnerships
- Effective methods for engaging individuals with intellectual disabilities in fitness
- The role of rest and recovery in long-term health and member retention
- Supporting veterans and seniors through tailored programming
Programming Sessions
- MAR 12
- MAR 13
- MAR 14
-
9:15 am - 10:15 am
"Exercise is Medicine" Comes to Life
Orangetheory Fitness (OTF) has partnered with healthcare providers to refer patients to their heart-rate based interval training program, aligning with the "Exercise is Medicine" initiative. This initiative reflects Orangetheory's commitment to "more life" by empowering individuals to achieve their best health. This grassroots referral program emphasizes exercise as both a preventive and therapeutic measure, creating strong connections between fitness and healthcare. OTF's approach includes educational outreach, streamlined referral processes, and continuous feedback loops. During this session, we will present data and case studies showing significant improvements in cardiovascular fitness, chronic disease markers, and overall well-being, demonstrated by program success stories. Attendees will learn how to implement similar programs, contributing to public health through strategic partnerships. By making fitness accessible and integral to medical care, OTF is helping individuals live longer, more vibrant lives.
-
Dr. Amy Bantham
CEO & Founder, Move to Live More
-
JJ Creegan
COO, Orangetheory Fitness -
Devin Lebrun
SVP, Innovation & Strategic Partnerships, Orangetheory Fitness
-
-
1:30 PM - 2:30 PM
Expand Your Impact: Strategies to Engage People With Intellectual Disabilities (ID) in Fitness
As demand for diverse fitness programming continues to rise, it may be challenging to know how to get started. This session will prepare fitness professionals and fitness leaders to conduct effective consultations to work with a client with ID for the first time. Additionally, attendees will understand how to conduct fitness and gross motor assessments tailored for people with ID, as well as motor skill development activities that can yield improvements in fitness and activities of daily living for this population. Attendees will be equipped with strategies to determine when and how to provide appropriate exercise modifications. Lastly, participants will understand how to directly involve clients with ID in program design to support their autonomy and self-determination. Combined, these practical strategies will enable fitness professionals to better attract and retain clients with ID in fitness programming.
-
Melissa Otterbein
Senior Manager, Special Olympics
-
-
4:00 PM - 4:45 PM
How to Lead Healthcare as a Fitness Professional - Lessons from Down Under
Fitness professionals are the heartbeat of the healthcare model and will be a higher priority referral in the coming years.Spending equal to or more time with clients than any other health professional. Fitness professionals drive the results of the client in many ways. This session will show how trainers are utilising leading AI & precision lifestyle medicine tools and knowledge to be THE foundational member of the healthcare team. Dr Cam will provide leading insights into precision health and fitness, how practitioners are collaborating to maximise the outcomes for every client and the critical role fitness professionals have in this interaction.
Understand non-responders, considerations for Precision exercise, nutrition, medicine, coaching, and inter-disciplinary care. You will feel empowered and informed on how to be and provide more to each client, and a higher priority for every other health professional supporting their care.
-
Dr. Cam McDonald
CEO, Precision Health Alliance
-
-
1:00 PM - 2:00 PM
Supporting our Vets Through Adaptive Training & Mental Health Services
This panel will explore how fitness spaces can support veterans through adaptive training methodologies and mental health services. Veterans often face unique challenges such as PTSD, mobility impairments, and emotional trauma. Experts will share strategies for creating inclusive programs that address both physical fitness and mental well-being, while also discussing how to build partnerships with veteran organizations. Learn how to provide tailored fitness solutions and foster a community-focused environment for veteran recovery and empowerment.
-
Dr. Theresa Larson
Founder, Rx Movement
-
Rob Wilkins
President’s Council on Sports, Retired US Air Force Master Sergeant
-
Hal Hargrave
President & CEO, The Perfect Step
-
-
11:00 AM - 12:00 PM
Full-Cycle Programming: Supporting Women Through Every Phase of Life
This session will focus on creating fitness programs that cater to the unique needs of women at every stage of life—from pre/post-natal through menopause and beyond. Learn how to develop science-backed programming that nurtures female members' health and wellness, promoting strength, mobility, and overall well-being. Experts will share strategies for addressing the physical and hormonal changes women experience, while offering practical tips on designing inclusive, supportive classes, seminars, and workshops that empower women to thrive through each phase of their fitness journey.
A Panel Discussion
-
Mel Tempest
Host, Women's Leaders Fitness Business Podcast
-
Ashley Reid
Founder, Active Mom Fitness
-
Joanne Groves
Course Director, Faster Global
-
-
1:30 PM - 2:30 PM
Spin Doctors - Revive Your Indoor Cycling Program
Breathe life into your indoor cycling program with innovative strategies that drive profitability through membership! This lecture for club owners, managers and operators will reveal how indoor cycling can remain vibrant through creative programming, consistent messaging and dynamic instructors. Learn actionable tips to boost member engagement, maximize class attendance, and enhance overall club revenue and retention. Join us to keep the wheels of success spinning!
-
Abbie Appel
VP Group Exercise, acac
-
conference tracks
unlock performance
Get the most out of the conference by organizing your experience around any one of eight educational tracks. Each track features unique, informative sessions led by industry experts, designed to help your business thrive!

Staff management
Build & Lead Your Team
Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.

Sales & Marketing
Connect with Consumers
Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world.

Research & Advocacy
Stay Ahead of the Curve
Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.

Technology & Operations
Optimize Your Operations
Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.

Programming
Innovate Your Offerings
Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.

Retention & Experience
Maximize Client Loyalty & Satisfaction
Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.

Leadership & Career Growth
Expand Your Horizons
Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.

Studio
Elevate Your Studio
Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.