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March 12-14, 2025 | Las Vegas, Nevada

A New Era of Global Wellness

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Matt Popinski

Chief Payments Officer, Daxko
Speaker Bio

Matt Popinski is Chief Customer & Payments Officer at Daxko, where he leads customer experience and payments strategy to help health, fitness, and wellness organizations deliver seamless, secure member billing operations. Since joining Daxko in 2007, he has played a key role in advancing the company’s payments capabilities and supporting partners with scalable solutions that improve retention and operational efficiency. Matt brings a background in sales and services, with previous experience at AT&T and Johnson & Johnson, and holds a B.S. from the University of Alabama at Birmingham.

See This Speaker

  • Mar 18

    11:00 AM - 11:45 AM

    Payments in Flux: What Operators Need to Know About the New Regulatory Landscape

    Payments are evolving fast—and regulation is evolving even faster. From compliance shifts to surcharging rules, data privacy, and emerging oversight of subscription billing, operators must rethink how payments fit into the member journey and financial strategy. This panel breaks down what’s changing, what’s coming, and how to future-proof your systems to avoid disruptions, reduce friction, and protect revenue.

Sessions

  1. 9:30 am - 10:00 am

    Global Wellness - State of the Industry

    The session unveils HFA's newly-released Global Report, providing an in-depth analysis of current fitness and wellness trends across the world. This session will highlight key findings from the report, focusing on emerging industry trends and shifts impacting different markets. We will also offer insights into regional developments, consumer behavior, and market opportunities, from the GWI’s annual research projects. Discover strategic approaches to navigate and capitalize on these changes effectively.

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      Anton Severin

      VP, Research, HFA

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      Beth McGroarty

      VP, Research, Global Wellness Institute

  2. 10:30 AM - 11:30 AM

    Sharing Your Voice & Empowering the Future

    HFA is working to give the industry a seat at the table. It is more important than ever to have a strong unified voice on public policy issues that impact the health and fitness industry. This session will focus on the key advocacy work taking place in Washington, DC and in state houses throughout the nation. Learn about what HFA is focused on to protect your bottom line and position the industry for success.

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      Mike Goscinski

      VP, Government Affairs, HFA

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      Charles Regnante

      Manager, Government Affairs, HFA

  3. 1:00 PM - 2:00 PM

    Price Elasticity Study

    This research-driven discussion will delve into how understanding price elasticity can transform your pricing strategy. We’ll explore data on membership trends, seasonal fluctuations, and consumer behavior to determine optimal pricing strategies. Learn when to adjust your prices and how to effectively respond to market shifts, maximizing revenue while retaining members. Featuring case studies and actionable insights, this session equips operators with the tools to navigate pricing challenges in a competitive landscape. 

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      Anton Severin

      VP, Research, HFA

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      Richard Beddie

      Chair, GHFA

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      Asahi Takano

      Partner and Head of Asia Pacific, Portas Consulting

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