March 12-14, 2025 | Las Vegas, Nevada

A New Era of Global Wellness

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March 12-14, 2025 Las Vegas, Nevada

A new era of global wellness

The HFA Show is the place you need to be to hear the leading voices, make the connections, and find the tools you need to set yourself up as your community’s physical and mental wellness resource.

2026 keynote speaker

Jesse Itzler

A successful serial entrepreneur, Jesse Itzler sold Marquis Jet to Warren Buffet in 2010, was part of the sale of Zico Coconut Water to Coca-Cola in 2013, and sold his endurance hiking 29029 Everesting to iFit in 2022. He has a passion for endurance challenges including the Ultraman. A former rapper, he became the manager of hip hop group Run-DMC, and he wrote the anthem for the New York Knicks NBA basketball team. He teaches his principles and best practices through his online course and coaching program. He is an author of two books: Living With a Seal and Living With Monks. His current venture is All Day Running Co.

Hall of Fame
Induction Ceremony

Join us for the second HFA Hall of Fame ceremony where we will honor our second class of trailblazers who have revolutionized the health and fitness industry. Proceeds from this event will go to the HFA Foundation, a 501(c)3 public charity that works to support health through exercise. More details, including the list of inductees, coming soon!

Education

Equipping a United Industry To Lead Change

Explore our targeted tracks designed to empower leaders across the health and fitness sector to elevate their business, expand their knowledge, and impact the industry's future. Each session offers the tools, insights, and strategies needed to strengthen our collective impact on the world. And if you're looking for CECs-we have those too.

Education

Equipping a united industry to lead change

Staff Management Background Image — Staff management

Build & Lead Your Team

Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.

Explore Staff Management Track

Sales & Marketing Background Image — Sales & Marketing

Connect with Consumers

Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world.

Explore Sales & Marketing

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Stay Ahead of the Curve

Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.

Learn more about this track

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Optimize Your Operations

Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.

Learn more about this track

Programming Background Image — Programming

Innovate Your Offerings

Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.

Learn more about this track

Retention & Experience Background Image — Retention & Experience

Maximize Client Loyalty & Satisfaction

Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.

Learn more about this track

Leadership Background Image — Leadership & Career Growth

Expand Your Horizons

Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.

Learn more about this track

Studio Background Image — Studio

Elevate Your Studio

Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.

Learn more about this track

Industry Partner Background Image — Industry Partner

Explore The Supplier Network

Tune in to the research, equipment, and technology that is shaping the future of wellness.

Learn more about this track

Speakers

Powerhouse Speakers,
Fresh Voices, Outside
Perspectives

You’ll find all of these in this year’s inspiring lineup of presenters. Watch for our 2026 lineup of speakers coming soon! Past speakers have included these powerful voices.

SPEAKERS

AmberBurke (1)-2 — Amber Burke
COO,
Burn Boot Camp

MichaelaBrown (2) — Michaela Brown

General Manager
VIDA Fitness & Aura Spa

HalHargrave-3 — Hal Hargrave

President & CEO
The Perfect Step

ThomasDrew (1)-1 — Thomas Drew

Founder & Co-CEO
1and1

AmyBantham (1)-1 — Dr. Amy Bantham

CEO & Founder
Move to Live More

JenniferMaanavi (1) — Jennifer Maanavi

CEO
Physique 57

JackThomas (2) — Jack Thomas

Co-founder
The Fit Guide

DrTheresaLarson (1) — Dr. Theresa Larson

Founder
RX Movement

EmiliHernandez — Emili Hernandez

CEO
Inner Flow

DesireeGuilliardYoung (1)-1 — Desiree Guilliard-Young

CEO & Founder
Femme Consulting Corp

Amanda-Patterson (1)-2 — Amanda Patterson

CEO,
Rocket Fuel Labs

DrPaulBedford (1)-1 — Dr. Paul Bedford

Research Director
Retention Guru, Ltd

lise-kuecker-2 — Lise Kuecker

Founder & CEO
Studio Grow

Dr. Darian Parker (1) — Dr. Darian Parker

Co-owner
Epic Leisure Management

Anton Severin2 — Anton Severin

VP Research
Health & Fitness Association

Unmatched Experiences

Explore San Diego

While you're here, take time to explore everything this vibrant coastal city has to offer—from the historic Gaslamp Quarter to the cliffs of La Jolla.

work hard play hard — Work Hard, Play Hard

Transition from educational insights and the buzz of the trade show floor to the energy of can’t-miss special events like the HFA Show Kick-Off Party!

relax recharge — Relax and Recharge

Meet members, HFA staff, and industry leaders or simply enjoy downtime in the Global Membership Hub.

work-up-a-sweat — Work Up a Sweat

Try out the newest programming and equipment in exclusive early morning workouts hosted by HFA exhibitors.

trade-show-discoveries — Trade Show Discoveries

Discover innovations, catch up with partners, forge new connections, and see live demonstrations on the trade show floor.

build-connections — Build Connections

Connect with colleagues from around the world at our kick-off party, lounges, forums, and meet and greets with industry leaders.

Maximize Your Membership

HFA members get discounted passes, exclusive meet-ups, and special invitations to networking opportunities.

Testimonials from the Trade Show Floor

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Experiences

From Sunrise to Sunset

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Learn More

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Schedule at a Glance

Built for Health & Fitness Leaders

Meet us in Vegas for inspiring keynotes, expert-led education, networking opportunities, morning workouts, and so much more.

We'll be announcing keynote speakers, session topics, and can't-miss events in the days leading up to the full schedule release.

Schedule

Can't-Miss Events at The HFA Show

Mar 12

8:00 - 9:00 AM

HFA Making Connections Orientation

5:00 - 6:00 PM

Women's Leadership Summit
Mar 13

10:00 - 6:00 pM

Trade Show Floor Opens

4:00 - 5:30 PM

International Forums
Mar 14

7:00 - 8:30 AM

Morning Workouts on the Trade Show Floor

8:45 - 10:00 AM

Keynote Address & Award Presentation

1 Day, 2 Day, 3 Day

Conference + Trade Show

Plug in to everything The HFA Show has to offer!

Keynotes
Education Sessions
Industry Partner Sessions
International Forums
Early Morning Workouts & Exercise Classes
Trade Show Exhibits (March 13-14)
The HFA Show Kick-Off Party

March 13 & 14

Trade Show Only

Two-day access to the trade show and select industry-partner-led educational sessions.

Industry Partner Sessions
Early Morning Workouts
Exercise Classes
Trade Show Exhibits

People Love this Event

"Early in my career [The HFA Show] completely changed how I looked at managing people and set the standard for my leadership style from that point forward."

Adam Healy
General Manager, Waverly Oaks Athletic Club

“HFA unites top industry leaders and provides a platform to explore innovative products and services with industry partners and vendors … to keep you at the forefront of trends and best practices in the health and fitness industry.”

Maria Gonzalez
CEO, ClubFitness Greensboro

“Walking into my first conference as a member, I knew that I was surrounded by so many other bright and motivated minds in our industry.”

Jennifer Azevedo
Director of Tennis and Pickleball, The Paseo Club

"I love the convention and the education sessions. I’ve learned a lot. I also enjoyed meeting with different vendors, getting ideas for my studio, software, equipment, you name it. I’ve met amazing people, and everyone is very positive and encouraging."

Khadijah Harmi
Owner, Julles