THE HFA SHOW
STRONGER TOGETHER
UNITING THE INDUSTRY TO ADVANCE GLOBAL HEALTH
Thank you for joining us at The HFA Show 2026! We look forward to seeing you March 10-12, 2027, in Las Vegas!
Staff management
Build & Lead Your Team
Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.
Sales & Marketing
Connect with Consumers
Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world.
Research & Advocacy
Stay Ahead of the Curve
Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.
Technology & Operations
Optimize Your Operations
Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.
Programming
Innovate Your Offerings
Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.
Retention & Experience
Maximize Client Loyalty & Satisfaction
Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.
Leadership & Career Growth
Expand Your Horizons
Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.
Studio
Elevate Your Studio
Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.
Industry Partner
Explore The Supplier Network
Tune in to the research, equipment, and technology that is shaping the future of wellness.
Richard Idgar
COO
EōS Fitness
Annie Batista
EVP
The Bay Clubs
Anton Severin
VP Research
Health & Fitness Association
Dr. Betul Sekendiz
Chairperson
Health & Fitness Industry Standards Council
Cameron Garber
DPT - Owner
Body Smart
Tracy Chadwell
Managing Founder
1843 Capital
Chris Appiah
Founder & CEO
The Sales Arms
Dr. Chris Moore
CEO
Nordic Laboratories
Dr. Courtney Kloske
Director of Scientific Engagement
Alzheimer’s Association
Dianna Risley
Owner
Snap Fitness Hood River
Erik Aiple
CEO
Fit4Travel
James LaValle
Chief Science Officer
MIORA Longevity & Performance
Kissa Fernandez
Creative Strategist
Meta
Dr. Lou Atkinson
Chief Science Officer
The Collective
Work Hard, Play Hard
Transition from educational insights and the buzz of the trade show floor to the energy of can’t-miss special events like the HFA Show Kick-Off Party!
Relax and Recharge
Meet members, HFA staff, and industry leaders or simply enjoy downtime in the HFA Member Hub.
Work Up a Sweat
Try out the newest programming and equipment in exclusive early morning workouts hosted by HFA exhibitors.
Trade Show Discoveries
Discover innovations, catch up with partners, forge new connections, and see live demonstrations on the trade show floor.
Build Connections
Connect with colleagues from around the world at our kick-off party, lounges, forums, and meet and greets with industry leaders.
Maximize Your Membership
HFA members get discounted passes, exclusive meet-ups, and special invitations to networking opportunities.
Experiences
From Sunrise to Sunset
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Paul Richards
CEO, Club Physical - New Zealand
Attending the HFA event each March, to me, is like Christmas as a kid. I get extremely excited to open my ears and heart to all of the wisdom (the presents) and new ideas we will receive!"
Justin List
Owner, Better Bodies Tucson
It is worth the investment for sure. I am a small personal training studio of six trainers. I brought two other employees, and I feel that it was a good investment.”
Matt Remick
President / Owner, Rochester Athletic Club
The HFA show is a critical annual ingredient in the recipe of running my business. I could not comprehend missing it."
Stephanie Cain
Vice President of Training and Development, Gold's Gym SOCAL
The HFA conference was packed with invaluable insights, powerful connections, and game-changing strategies. Taking what we learned to our teams will elevate our leadership and drive lasting impact."