United in Purpose
Mobilized for Change

March 10-12, 2027

Mandalay Bay • Las Vegas, NV

NEW FOR 2027

HFA x Hyrox

Member Exclusive: 100 athletes, 100 spectators, 1 HFA team.

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HFA Hall of Fame

A new night to honor industry trailblazers and inspire the future.

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Women's Leadership Brunch

New time, new voices, a more interactive experience.

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Education Created for You

New partnerships create new opportunities for learning.

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The HFA Show Experience

May 10-12, 2027 Mandalay Bay Las Vegas, NV

United in Purpose. Mobilized for Change.

At The HFA Show 2027, leaders from around the world will come together to turn purpose into action—sharing ideas, building partnerships, discovering what’s next, and mobilizing our industry to create meaningful change.

Days
Hours
Minutes

March 12-14, 2025 Las Vegas, Nevada

A new era of global wellness

The HFA Show is the place you need to be to hear the leading voices, make the connections, and find the tools you need to set yourself up as your community’s physical and mental wellness resource.

WHERE PURPOSE BECOMES ACTION

Moving the Industry Forward, Together

Join the who's who of the fitness industry at North America’s largest fitness conference and trade show. Over three energizing days in Las Vegas, learn from bold thinkers, explore the latest innovations, and build relationships with fellow operators who share a commitment to advancing our industry and expanding its impact.

Come ready for new ideas. Leave ready to act.

View Agenda

HFA Members Only

Join the First-Ever HFA HYROX Team

Ready to take on HYROX—or cheer on your industry peers? HFA and HYROX are teaming up to bring HFA members into the action during The HFA Show 2027 in Las Vegas.

We’re assembling an exclusive HFA HYROX team of 100 athletes, plus 100 HFA member spectators, to experience one of the fastest-growing fitness racing events in the world.

Spots are first come, first served. Register for The HFA Show and select the HYROX athlete or spectator option during registration to claim your place. And the HYROX experience doesn’t stop there. Visit HYROX on The HFA Show trade show floor for simulated challenges and a taste of the competition.

100 athletes. 100 spectators. One HFA team. Will you be part of it?

Keynotes

Big Ideas. Bold Voices. Shared Purpose.

Keynote speakers deliver fresh perspectives from inside and outside the health and fitness industry—helping us think bigger about leadership, innovation, growth, and the role our industry can play in creating a healthier world.

2027 keynote speakers coming soon.

SPEAKERS

POWERHOUSE VOICES. FRESH PERSPECTIVES.

The HFA Show 2027 will feature speakers of the same caliber as our 2026 speakers, some of whom are featured here. The wide array of experts will inspire you with bold ideas and practical takeaways. Watch for the 2027 speakers to be announced soon.

mike-fantagrassi — Mike Fantagrassi
Head of Product
NASM

kissa-fernandez-1 — Kissa Fernandez

Creative Strategist
Meta

erin-hennessey-1 — Dr. Erin Hennessy
Director
ChildObesity180

richard-idgar-1 — Richard Idgar

COO
EōS Fitness

dr-courtney-klosk-1 — Dr. Courtney Kloske

Director of Scientific Engagement
Alzheimer’s Association

james-lavalle-1 — James LaValle

Chief Science Officer
MIORA Longevity & Performance

chris-moore-1 — Dr. Chris Moore

CEO
Nordic Laboratories

nicole-stout — Dr. Nicole Stout
Senior Director of Survivorship and Wellness
American Cancer Society

HFA Hall of Fame

Honoring the Icons Who Moved Us Forward

The HFA Hall of Fame celebrates the visionaries whose leadership, innovation, and commitment have helped shape the health and fitness industry. Join us as we recognize the 2027 inductees and celebrate the pioneers whose contributions continue to inspire what comes next.

2027 inductees to be announced soon!

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EDUCATION

Learn Together. Lead Together.

The HFA Show’s education program brings together experts, operators, innovators, and industry leaders to tackle the issues shaping health and fitness today and tomorrow. Whether your priority is growing your business, strengthening your team, improving the member experience, embracing new technology, or expanding our industry’s role in health, you’ll find education designed to help you move forward.

Sessions to be announced soon!

conference tracks

unlock performance

Get the most out of the conference by organizing your experience around any one of eight educational tracks. Each track features unique, informative sessions led by industry experts, designed to help your business thrive!

Staff Management Background Image — Staff management

Build & Lead Your Team

Discover strategies for effective recruitment, team development, inclusive practices, and performance management to foster a motivated and high-performing team.

Learn more about this track

Sales & Marketing Background Image — Sales & Marketing

Connect with Consumers

Learn to attract and retain clients, create compelling campaigns, and drive revenue with innovative strategies and proven techniques from club and studio owners, operators, and fitness professionals from around the world.

Learn more about this track

Research & Advocacy Background Image — Research & Advocacy

Stay Ahead of the Curve

Analyze HFA’s industry-leading research on global wellness, price elasticity, and consumer trends. Learn more about HFA's powerful advocacy work on the local, national, and global stages, and how you can get involved.

Learn more about this track

Technology & Operations Background Image — Technology & Operations

Optimize Your Operations

Dive into tools and systems that enhance efficiency, streamline processes, and integrate technology to elevate your business performance.

Learn more about this track

Programming Background Image — Programming

Innovate Your Offerings

Create impactful fitness programs that engage and inspire. Learn to design, implement, and refine programs that meet diverse client needs and keep your offerings fresh and effective.

Learn more about this track

Retention & Experience Background Image — Retention & Experience

Maximize Client Loyalty & Satisfaction

Discover techniques to enhance the client experience, increase retention rates, and build lasting relationships through customer delight.

Learn more about this track

Leadership Background Image — Leadership & Career Growth

Expand Your Horizons

Unlock your potential with leadership insights and career development strategies. Gain skills to lead effectively, navigate career transitions, and drive personal and professional growth.

Learn more about this track

Studio Background Image — Studio

Elevate Your Studio

Discover the latest trends shaping the boutique fitness industry, from the expansion of large franchised brands to the unique challenges and opportunities faced by independent, single-location studios.

Learn more about this track

Las Vegas LP Background — Explore Las Vegas

UNMATCHED EXPERIENCE

Work Hard, Play Hard

Relax and Recharge

Work Up a Sweat

Shape the Future

Build Connections

Explore Las Vegas!

Experiences

From Sunrise to Sunset

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Learn More

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Schedule at a Glance

Built for Health & Fitness Leaders

Meet us in Vegas for inspiring keynotes, expert-led education, networking opportunities, morning workouts, and so much more.

We'll be announcing keynote speakers, session topics, and can't-miss events in the days leading up to the full schedule release.

Schedule at a Glance

Can't-Miss Events at The HFA Show

Mar 10

8:00 AM- 9:00 AM

HFA Connections & Orientation

1:00 PM - 2:30 PM

30th Annual Rick Caro Financial Panel

8:00 PM - 10:00 PM

Hall of Fame Reception & Dinner
Mar 11

8:30 AM - 9:45 AM

Global Leader Award Presentation
Keynote

10:00 AM - 6:00 PM

Trade Show Floor Opens

11:30 AM - 1:00 PM

Women’s Networking Brunch
Mar 12

8:45 AM - 10:00 AM

Keynote

10:00 AM - 4:00 PM

Trade Show Floor Opens

1 Day, 2 Day, 3 Day

Conference + Trade Show

Plug in to everything The HFA Show has to offer!

Keynotes
Education Sessions
Industry Partner Sessions
International Forums
Early Morning Workouts & Exercise Classes
Trade Show Exhibits (March 13-14)
The HFA Show Kick-Off Party

March 13 & 14

Trade Show Only

Two-day access to the trade show and select industry-partner-led educational sessions.

Industry Partner Sessions
Early Morning Workouts
Exercise Classes
Trade Show Exhibits

People Love this Event

"Early in my career [The HFA Show] completely changed how I looked at managing people and set the standard for my leadership style from that point forward."

Adam Healy
General Manager, Waverly Oaks Athletic Club

“HFA unites top industry leaders and provides a platform to explore innovative products and services with industry partners and vendors … to keep you at the forefront of trends and best practices in the health and fitness industry.”

Maria Gonzalez
CEO, ClubFitness Greensboro

“Walking into my first conference as a member, I knew that I was surrounded by so many other bright and motivated minds in our industry.”

Jennifer Azevedo
Director of Tennis and Pickleball, The Paseo Club

"I love the convention and the education sessions. I’ve learned a lot. I also enjoyed meeting with different vendors, getting ideas for my studio, software, equipment, you name it. I’ve met amazing people, and everyone is very positive and encouraging."

Khadijah Harmi
Owner, Julles

United in PurposeMobilized for Change

March 10-12, 2027 • Mandalay Bay • Las Vegas, NV

United in Purpose Mobilized for Change

March 10-12, 2027

NEW FOR 2027

HFA x Hyrox

HFA Hall of Fame

Women's Leadership Brunch

Education Created for You

United in Purpose. Mobilized for Change.

A new era of global wellness

Moving the Industry Forward, Together

Join the First-Ever HFA HYROX Team

Big Ideas. Bold Voices. Shared Purpose.

POWERHOUSE VOICES. FRESH PERSPECTIVES.

Mike Fantagrassi

Kissa Fernandez

Dr. Erin Hennessy

Richard Idgar

Dr. Courtney Kloske

James LaValle

Dr. Chris Moore

Dr. Nicole Stout

Honoring the Icons Who Moved Us Forward

Learn Together. Lead Together.

unlock performance

Build & Lead Your Team

Connect with Consumers

Stay Ahead of the Curve

Optimize Your Operations

Innovate Your Offerings

Maximize Client Loyalty & Satisfaction

Expand Your Horizons

Elevate Your Studio

Explore The Supplier Network

UNMATCHED EXPERIENCE

Work Hard, Play Hard

Relax and Recharge

Work up a Sweat

Shape the Future

Build Connections

Explore Las Vegas

UNMATCHED EXPERIENCE

Work Hard, Play Hard

Relax and Recharge

Work Up a Sweat

Shape the Future

Build Connections

Explore Las Vegas!

Testimonials from the Trade Show Floor

From Sunrise to Sunset

Vivamus lobortis nisi urna

Vivamus lobortis nisi urna

Lorem ipsum dolor sit amet

Nullam malesuada erat ut turpis

Built for Health & Fitness Leaders

Can't-Miss Events at The HFA Show

HFA Connections & Orientation

30th Annual Rick Caro Financial Panel

Hall of Fame Reception & Dinner

Global Leader Award PresentationKeynote

Trade Show Floor Opens

Women’s Networking Brunch

Keynote

Trade Show Floor Opens

Your Show, Your Way

Conference + Trade Show

Trade Show Only

People Love this Event

Sponsors

United in Purpose
Mobilized for Change

United in Purpose
Mobilized for Change

Global Leader Award Presentation
Keynote