experience-carousel-location-1

One Vision. One Voice. September 24-26

Be part of three inspiring days at London Stadium, located in Queen Elizabeth Olympic Park in London, England. 

Brought to you in partnership with ukactive. 

Wordly-iconReal-Time Translation in 60+ Languages

Translation and transcription for over 60 languages using Wordly, an AI-powered platform that easily integrates with your devices. 

2-4 October

Shaping the Future: Uniting Fitness, Health and Wellness

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

_MG_1826HEALTH FITNESS_DAY1_21OCT_2024 By Julieta Feroz

2-4 October

Get the Best Price by Registering Before April 30

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

BvB-Grote Zaal 04

Real-Time Translation Available

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

HEALTH FITNESS_DAY2_22OCT_2024 By Julieta Feroz-6595-1

Network with Industry Leaders

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

_MG_1554HEALTH FITNESS_DAY1_21OCT_2024 By Julieta Feroz

Join the Club Tours on 4 October

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

Gustav-centrum-660x440

View Innovations in the Marketplace

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

HEALTH FITNESS_DAY2_22OCT_2024 By Julieta Feroz--12
+

health clubs and studios represented by attendees

%

of attendees are C-suite or executive-level operators in the fitness industry

+

welcoming attendees from over 35 countries to share insights and network with peers

continents represented by attendees

keynotes-home-3

2025 Can't Miss Events

Inspiring Keynote Speakers

Stay ahead of the curve and discover how your business can thrive in the hyper-competitive fitness landscape with keynotes from industry pioneer Phillip Mills, founder of Les Mills International, and futurist Christian Kromme.

Learn From the Best

Your First Look at Some of Our 2026 Speakers

Each year, the HFA European Congress brings together some of the best minds in the fitness industry to deliver bold ideas and groundbreaking insights. We’re unveiling some of the more than 40 innovators, strategists, and visionaries ready to deliver powerful insights for you at this year's event.

2026 Speaker

Shafiq Ahmed

Founder, CEO, and Chairman, NRG Gym Limited

2026 Speaker

Emma Zwiebler

CEO, World Federation of the Sporting Goods Industry

2026 Speaker

Dr. Paul Bedford

Founder, Retention Guru

2026 Speaker

Glen Thurgood

Chief Strategy Officer, Leisure DB

2026 Speaker

Greta Wagner

Interim President and CEO, Health & Fitness Association

2026 Speaker

David Stalker

Chair, ukactive

2026 Speaker

Dr. Ritva Mettänen

Founder, Obesity Coaching Academy

2026 Speaker

Luke Carlson

Founder and CEO, Discover Strength

2026 Speaker

Cameron Saunders

CEO, ukactive

2026 Speaker

Anton Severin

VP Research, Health & Fitness Association

2026 Speaker

Mike Goscinski

Chief of Staff, Health & Fitness Association
experience-carousel-networking-1b

Build Relationships

Networking

Connect with Congress attendees from around the world. The Congress is the perfect setting to forge new connections and deepen existing relationships in a relaxed and welcoming environment. 

experience-carousel-research-1

Stay Ahead of the Curve

Exclusive Industry Research

Dig into data gathered from countries inside and outside of Europe. Gain critical insights into trends and market dynamics from the 2026 HFA Global Report and other research that will help shape your decision making.

experience-carousel-products-2

Hands-On Access

Game-Changing Products

The Sponsor Marketplace will showcase some of the most exciting products and services in the fitness industry. Don't miss your chance to explore new products, watch demonstrations, and talk one-on-one with experts who can help fulfill your needs. 

experience-carousel-historic-venue

London Stadium

Historic Venue

Built to host the London 2012 Olympic Games, London Stadium has since seen a plethora of world-class sport, music and entertainment icons pass through its doors. And the 2026 HFA European Congress will now join their ranks. 

experience-carousel-location

London

Historic Location

From world-class musicals to historic attractions, one-of-a-kind tours and family fun, discover plenty of exciting things to do and places to see in London. Explore the city at your own pace by walking or cycling, or take advantage of public transport.

gallery-mobile-1

Sponsors

Thank you to our incredible 2024 sponsors!

26ec-mobile-images

2026 Sponsors

Sponsors

Thank you to our incredible 2025 sponsors! 2026 sponsors will be announced soon!

Connect with Industry Leaders

Testimonials

The HFA European Congress always stands out by rotating cities annually, allowing attendees to network with top industry leaders and visit local fitness clubs. There is no doubt in my mind that it provides valuable content from influential European speakers and insights into US industry trends.

Martin Seibold
CEO, LifeFit Group

I've attended several HFA Congresses over the years, and each time I've come away inspired and full of new ideas. The quality of speakers, networking opportunities, and focus on innovation have been invaluable for our business at John Harris Fitness. I'm already looking forward to the upcoming HFA Congress in Amsterdam this October. It's a must-attend event for anyone shaping the future of fitness.

Ernst Minar
Owner, John Harris Fitness Austria

The panel discussions have really brought out a wide view of the industry, helping create a vision for how we can work together and continue to innovate and disrupt the industry.

Peter Croft
VP Alliances & Partnerships, Sport Alliance GmbH

Be Part of the Action

Join Us in London for the 2026 HFA European Congress


Not ready to register? Sign up for updates on speakers, sessions, club tours, networking opportunities, and more.