Notication bar
Notication bar
Anton Severin serves as vice president of research at the Health & Fitness Association, where he leads the organization’s research strategy, data partnerships, and analytics initiatives across the full spectrum of issues shaping the health and fitness sector. Since joining HFA in 2024, Severin has expanded the association’s consumer, benchmarking, and advocacy research portfolio. He has launched long-term industry data tracking tools, including the Fitness Industry Traffic (FIT) Tracker, and developed new strategic resources, such as the State of the States: US Fitness Policy Update & Compliance Guide, to strengthen HFA’s role as the authoritative industry data and insights center. Previously, Severin served as director of research at the American Gaming Association in Washington, DC, and earlier worked as a communications consultant in Stockholm, Sweden, his country of birth.
.jpg?width=1000&height=996&name=26%20EC%20Speakers%20Anton%20Severin%20(1).jpg)
4:15 pm - 5:00 pm
The Power of Partnerships
Never underestimate the power of collaboration. This session explores the transformative impact of strategic partnerships for brand building. Attendees will learn how to leverage collaborations in philanthropic efforts, forge PR relationships, and dive into ways to give back to the community—both on a small and large scale—while strategically partnering with like-minded businesses to elevate the brand and mission. Join us for an inspiring conversation on how partnerships can amplify your reach, foster community engagement, and drive positive change in the wellness industry.
10:45 am - 11:15 am
The State of the Boutique Fitness Industry
With boutique fitness on track to be an $80 billion+ industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Alina Cooper and Heather Garrick of Studio Grow as they break down industry insights from the modalities that are shining, the metrics that are struggling, the team and staffing needs we must address and marketing strategies that are working today. They will share data from over 4,300 studios in 43 countries alongside their analysis of major studies and reports.
Be Part of the Action