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Emma P. Mason Zwiebler is the chief executive officer of the World Federation of the Sporting Goods Industry (WFSGI). Zwiebler brings broad experience in business, law, and politics to lead the organization in its efforts to promote sports, the sporting goods industry and the benefits of physical activity to holistic health. She is a former professional athlete and sports lawyer who has worked in football clubs, sport technology start-ups and scale-ups in managing their strategic and external affairs. She has worked with a broad range of stakeholders in international sport federations, the International Olympic Committee, the sporting goods industry, the World Health Organization and other related NGOs on a range of regulatory, governance, commercial, and health and wellness topics.
4:15 pm - 5:00 pm
The Power of Partnerships
Never underestimate the power of collaboration. This session explores the transformative impact of strategic partnerships for brand building. Attendees will learn how to leverage collaborations in philanthropic efforts, forge PR relationships, and dive into ways to give back to the community—both on a small and large scale—while strategically partnering with like-minded businesses to elevate the brand and mission. Join us for an inspiring conversation on how partnerships can amplify your reach, foster community engagement, and drive positive change in the wellness industry.
10:45 am - 11:15 am
The State of the Boutique Fitness Industry
With boutique fitness on track to be an $80 billion+ industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Alina Cooper and Heather Garrick of Studio Grow as they break down industry insights from the modalities that are shining, the metrics that are struggling, the team and staffing needs we must address and marketing strategies that are working today. They will share data from over 4,300 studios in 43 countries alongside their analysis of major studies and reports.
Be Part of the Action