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Luke Carlson is the founder and CEO of Discover Strength, headquartered in Minneapolis. With a focus on evidence‑based strength training, Discover Strength operates more than 51 company‑owned and franchised studios across 12 states and the District of Columbia. Carlson holds B.S. and M.S. degrees in kinesiology from the University of Minnesota and an honorary Ph.D. from Solent University in Southampton, England. He is an American College of Sports Medicine certified exercise physiologist. Carlson has delivered more than 500 presentations on leadership, management and strategy to audiences on five continents and has published 10 scientific studies in medical and exercise science journals.
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4:15 pm - 5:00 pm
The Power of Partnerships
Never underestimate the power of collaboration. This session explores the transformative impact of strategic partnerships for brand building. Attendees will learn how to leverage collaborations in philanthropic efforts, forge PR relationships, and dive into ways to give back to the community—both on a small and large scale—while strategically partnering with like-minded businesses to elevate the brand and mission. Join us for an inspiring conversation on how partnerships can amplify your reach, foster community engagement, and drive positive change in the wellness industry.
10:45 am - 11:15 am
The State of the Boutique Fitness Industry
With boutique fitness on track to be an $80 billion+ industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Alina Cooper and Heather Garrick of Studio Grow as they break down industry insights from the modalities that are shining, the metrics that are struggling, the team and staffing needs we must address and marketing strategies that are working today. They will share data from over 4,300 studios in 43 countries alongside their analysis of major studies and reports.
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