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Dr. Ritva Mettanen is an obesity medicine physician, preventive healthcare advocate, and founder of Obesity Coaching Academy (OCA). Drawing on more than three decades of personal experience with obesity and over 10 years of clinical practice in obesity medicine, she has developed a unique approach that bridges healthcare and fitness to drive lasting behavior change and metabolic health. Through OCA and the Obesity Coaching Standard, Mettänen equips fitness professionals with the skills to better understand and support clients living with obesity—addressing not only physiology but also the psychological and behavioral factors that influence long-term success. Her work is rooted in the belief that obesity care is one of the most impactful forms of preventive healthcare and that the fitness industry is uniquely positioned to play a leading role in improving health outcomes at scale.
4:15 pm - 5:00 pm
The Power of Partnerships
Never underestimate the power of collaboration. This session explores the transformative impact of strategic partnerships for brand building. Attendees will learn how to leverage collaborations in philanthropic efforts, forge PR relationships, and dive into ways to give back to the community—both on a small and large scale—while strategically partnering with like-minded businesses to elevate the brand and mission. Join us for an inspiring conversation on how partnerships can amplify your reach, foster community engagement, and drive positive change in the wellness industry.
10:45 am - 11:15 am
The State of the Boutique Fitness Industry
With boutique fitness on track to be an $80 billion+ industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Alina Cooper and Heather Garrick of Studio Grow as they break down industry insights from the modalities that are shining, the metrics that are struggling, the team and staffing needs we must address and marketing strategies that are working today. They will share data from over 4,300 studios in 43 countries alongside their analysis of major studies and reports.
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