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Greta Wagner is interim president and CEO of the Health & Fitness Association (HFA), the only global trade association dedicated to protecting, promoting, and growing the health and fitness industry. Prior to taking on this role, Wagner served as executive director and executive vice president of Chelsea Piers Athletic Clubs and senior vice president of Chelsea Piers Management. As the executive director/EVP of Chelsea Piers Connecticut, Wagner was responsible for the leadership, development, and financial success of the 500,000+-square-foot Stamford facility. She has been in the fitness industry for over 30 years. She served on the HFA board of directors from 2019-2024.
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4:15 pm - 5:00 pm
The Power of Partnerships
Never underestimate the power of collaboration. This session explores the transformative impact of strategic partnerships for brand building. Attendees will learn how to leverage collaborations in philanthropic efforts, forge PR relationships, and dive into ways to give back to the community—both on a small and large scale—while strategically partnering with like-minded businesses to elevate the brand and mission. Join us for an inspiring conversation on how partnerships can amplify your reach, foster community engagement, and drive positive change in the wellness industry.
10:45 am - 11:15 am
The State of the Boutique Fitness Industry
With boutique fitness on track to be an $80 billion+ industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Alina Cooper and Heather Garrick of Studio Grow as they break down industry insights from the modalities that are shining, the metrics that are struggling, the team and staffing needs we must address and marketing strategies that are working today. They will share data from over 4,300 studios in 43 countries alongside their analysis of major studies and reports.
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