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Alhagbani is a 25-year fitness industry veteran who has co-founded two of the Middle East's
largest fitness companies, both of which have become Saudi unicorns. After a successful IPO for the first business – Fitness Time – on the Saudi Stock Exchange in September 2018, Alhagbani moved on with his family to launch Armah Sports Company (OPTIMO & B_FIT), where he serves as vice chair and CEO. In November 2023 Alhagbani led the IPO for Armah Sports and shortly afterwards, he and his team won the IPO of the year award. This set a precedent in the fitness industry of launching two different fitness chains and taking them public with only a five-year window between the two IPOs. In addition to his executive role, he serves as a board member on the boards of Al Hilal Football Club, CALO, and the Saudi Olympic and Paralympic Committee for Women. He holds an Executive MBA from HEC Paris with a specialization in Board Governance. He was awarded the Business and Entrepreneurship scholarship, and graduated with distinction. In 2025, he received the prestigious Qatar Foundation Excellence Award, presented by Her Highness Sheikha Moza bint Nasser, in recognition of his achievements across four dimensions: Academic Excellence, Research Engagement, Civic Duty and Community Service, and Professional and Life Development. In 2026, he was admitted as a “Chartered Board Director” (CDir) by the Institute of Directors (IoD), the United Kingdom’s leading professional body for directors. The CDir is IoD’s highest
professional designation.
4:15 pm - 5:00 pm
The Power of Partnerships
Never underestimate the power of collaboration. This session explores the transformative impact of strategic partnerships for brand building. Attendees will learn how to leverage collaborations in philanthropic efforts, forge PR relationships, and dive into ways to give back to the community—both on a small and large scale—while strategically partnering with like-minded businesses to elevate the brand and mission. Join us for an inspiring conversation on how partnerships can amplify your reach, foster community engagement, and drive positive change in the wellness industry.
10:45 am - 11:15 am
The State of the Boutique Fitness Industry
With boutique fitness on track to be an $80 billion+ industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Alina Cooper and Heather Garrick of Studio Grow as they break down industry insights from the modalities that are shining, the metrics that are struggling, the team and staffing needs we must address and marketing strategies that are working today. They will share data from over 4,300 studios in 43 countries alongside their analysis of major studies and reports.
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