Notication bar
Notication bar
Cameron Saunders is CEO of ukactive and a seasoned executive with more than 20 years of experience driving growth, innovation, and transformation across media, entertainment, and consumer brands. A social anthropology graduate from King’s College, Cambridge, he has helped generate over $2 billion in revenue and launched more than 200 brands through innovative digital, social, brand, and media strategies. Saunders has held senior leadership roles including CEO, EVP, CMO, and managing director at organizations such as Paramount Pictures EMEA, 20th Century Fox UK, Channel 4, and WCRS/Engine Group, while also leading transformation projects for Sky UK and Showmax Africa.
4:15 pm - 5:00 pm
The Power of Partnerships
Never underestimate the power of collaboration. This session explores the transformative impact of strategic partnerships for brand building. Attendees will learn how to leverage collaborations in philanthropic efforts, forge PR relationships, and dive into ways to give back to the community—both on a small and large scale—while strategically partnering with like-minded businesses to elevate the brand and mission. Join us for an inspiring conversation on how partnerships can amplify your reach, foster community engagement, and drive positive change in the wellness industry.
10:45 am - 11:15 am
The State of the Boutique Fitness Industry
With boutique fitness on track to be an $80 billion+ industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Alina Cooper and Heather Garrick of Studio Grow as they break down industry insights from the modalities that are shining, the metrics that are struggling, the team and staffing needs we must address and marketing strategies that are working today. They will share data from over 4,300 studios in 43 countries alongside their analysis of major studies and reports.
Be Part of the Action