A New Era of Global Wellness

The convergence of biohacking, personalized medicine, and fitness is redefining what it means to optimize human health. This session explores how data-driven tools—ranging from biomarker testing and genetics to wearable insights—are enabling a more precise, prescriptive approach to fitness and longevity. Discover how health and fitness professionals can move beyond generic programming to design interventions that align with individual biology, enhance recovery, and improve long-term outcomes. Attendees will gain a forward-looking perspective on how the industry can evolve from coaching workouts to prescribing wellness.

Nutrition is a key driver of longevity, shaping both physical and mental health. Poor diets and diet-related disease are leading causes of death and disability in the U.S., with societal costs exceeding $1 trillion annually. This session explores cutting-edge research in precision nutrition and Food is Medicine, shares evidence-based dietary strategies to enhance lifespan and healthspan, and provides practical approaches for health and fitness professionals to promote nutrition, wellness, and community engagement.

The fastest growing modality in the fitness industry is resistance training. Participation is rising across demographics, with women and older adults showing strong growth alongside younger adults who remain the largest gym segment. This session defines four capacities of muscle health (hypertrophy, strength, power, and endurance) and the practical ways to measure these with tools you already have. We’ll explore the distinctions in how to program for these capacities as well as how to communicate progress in clear member terms that build engagement and member loyalty.

As GLP-1 medications reshape the landscape of weight management, the fitness industry and physicians are finding powerful new opportunities for collaboration. This panel brings together industry experts to explore how training and programming are being adapted to support users of these metabolic drugs. Discover how this convergence can drive sustainable health outcomes—and why it presents a unique, timely opportunity for the fitness industry to engage, retain, and transform a growing population of new clients.

The supplement aisle is a billion-dollar industry full of hype, half-truths, and harmful recommendations. This straight-shooting session reveals which sports supplements actually deliver results—and which are just fancy placebos. Learn how to educate clients, save them money, and increase trust by cutting through the BS. Backed by science and real-world outcomes, this session gives coaches, gym owners, and fitness pros a smart framework for guiding supplement choices ethically and effectively. If you're serious about performance and credibility, this is your truth serum.

This fitness industry is quickly evolving to a holistic approach, with customers having new expectations of what personal training encompasses.  This session introduces a strategic blueprint for club leaders to thrive in 2026 by embracing the future of personalized, high-retention coaching. Built around the model of move, fuel, rest, connect, it explores how movement, from structured training to enjoyable activity fuels progress; how nutrition and supplementation support performance; how recovery strategies enhance both body and mind; and how meaningful connection with clients and communities drives motivation, adaptation, and long-term success.

In today’s evolving fitness industry, qualifications alone don’t make a great coach—what matters is the ability to apply knowledge with clarity, purpose, and adaptability. In this session, Joan Liew—professional trainer and advocate in muscle health, IFBB Pro, and founder of Asia’s pioneer Personal Training-Only Boutique Gym operating for 20 years—shares a practical coaching framework that goes beyond theory. Learn how to assess and cue movement effectively, tailor strategies to each client’s unique needs, and recognize that no two bodies respond the same. With over 30 years of experience, Joan will guide you through real-world case studies and tools to bridge the gap between evidence and execution—helping you coach with intention, program with precision, and create lasting impact in every session.

As the lines between fitness, retail, and real estate continue to blur, a new model for wellness spaces is emerging—one that prioritizes experience, convenience, and community over square footage alone. This session explores how health and fitness operators, property developers, and retail innovators are rethinking physical space to meet changing consumer expectations. From mixed-use developments and mall redevelopments to boutique partnerships and experiential retail concepts, discover how the future of fitness will be shaped by creative real estate strategies and strategic retail integration. Attendees will gain insights into evolving leasing models, collaboration opportunities, and how to future-proof their footprint in an era where location is more than just geography—it’s brand identity.

Select Panelists to be Announced 

As healthcare shifts toward prevention, fitness clubs are uniquely positioned to lead. With U.S. gym visits up 3.5% in the first half of 2025 and member engagement on the rise, the opportunity to embed fitness in the preventive health ecosystem has never been stronger. In this session, we’ll explore how clubs can evolve beyond traditional memberships to become vital partners in population health. You’ll learn how to tap into new revenue streams by aligning with employer well-being programs, partnering with health plans, and supporting chronic condition management. We’ll also cover advocacy efforts to position fitness as a reimbursable, essential service—and what that means for your business. Walk away with actionable strategies to increase revenue, grow your impact, expand your reach, and future-proof your club in a rapidly evolving health and wellness landscape.