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March 12-14, 2025 | Las Vegas, Nevada

A New Era of Global Wellness

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Dr. Chris Moore

CEO, Nordic Laboratories
Speaker Bio

A fervent advocate for personalized medicine and healthcare reform, Chris Moore is the founder and CEO of the Nordic Group, a cluster of organizations committed to changing the global healthcare narrative. Born in the UK, Chris moved to Denmark in 1994 where he met a clinician who explained that healthcare was going to change - it was all going to be personalized. Sparking a career that would pioneer the advancement of personalized medicine across the world. Chris' journey with the Nordic Group began with the establishment of Nordic Laboratories, Europe's first fully focused functional medicine laboratory. In 2002, Nordic Clinic was born, growing under Chris' stewardship into a network of seven clinics across Europe. Over the years, the Group's influence has extended to various innovative companies, including Nordic Health, dnalife, Resistomap, Dsruptive, Thermocheck, and Functional Future.

At the heart of Chris' vision is a passionate belief in the importance of addressing the biochemical individuality of each person. He emphasizes that N=1 — every individual is unique, and healthcare should reflect this. Chris advocates for a model that incorporates genetics and biochemical markers to optimize health, paving the way for more personalized and effective healthcare solutions.

This philosophy has driven his keen interest in the biohacking trend and longitudinal human performance data. He firmly believes in understanding and enhancing our bodies' performance before the onset of symptoms to mitigate disease. He champions the use of innovative technology and data collection to gain insights into the body, applying these principles in his personal life too.

For nearly 30 years, Chris has meticulously gathered data on himself. With various implants measuring his body's performance, daily hyperbaric chamber sessions, and an assortment of nutritional supplements, he constantly experiments with ways to enhance his well-being. Committed to an organic diet and intermittent fasting for 15 years, he is a living embodiment of the healthcare model he promotes.

Inspired by his personal experience and professional expertise, Chris is confident that we possess the knowledge to live disease-free until 100 with a much slower aging curve. His groundbreaking work is not only redefining the healthcare industry but also encouraging individuals to take control of their health, fostering a global culture of well-being and longevity.

See This Speaker

  • Mar 16

    9:00 AM - 10:00 AM

    Where Biohacking, Functional Medicine, and Fitness Converge

    The convergence of biohacking, personalized medicine, and fitness is redefining what it means to optimize human health. This session explores how data-driven tools—ranging from biomarker testing and genetics to wearable insights—are enabling a more precise, prescriptive approach to fitness and longevity. Discover how health and fitness professionals can move beyond generic programming to design interventions that align with individual biology, enhance recovery, and improve long-term outcomes. Attendees will gain a forward-looking perspective on how the industry can evolve from coaching workouts to prescribing wellness.

    Intersection of Wellness Track
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Desiree Guillard-Young

Founder & CEO
FEMME Consulting Corp.

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Martin Seibold

CEO
LifeFit Group

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Liz Clark

CEO & President
The Health & Fitness Association

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María Angeles de Santiago

Owner
Management Around Sports (MAS)

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Peter Croft

VP Alliances & Partnerships
Perfect Gym

Sessions

  1. 9:30 am - 10:00 am

    Global Wellness - State of the Industry

    The session unveils HFA's newly-released Global Report, providing an in-depth analysis of current fitness and wellness trends across the world. This session will highlight key findings from the report, focusing on emerging industry trends and shifts impacting different markets. We will also offer insights into regional developments, consumer behavior, and market opportunities, from the GWI’s annual research projects. Discover strategic approaches to navigate and capitalize on these changes effectively.

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      Anton Severin

      VP, Research, HFA

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      Beth McGroarty

      VP, Research, Global Wellness Institute

  2. 10:30 AM - 11:30 AM

    Sharing Your Voice & Empowering the Future

    HFA is working to give the industry a seat at the table. It is more important than ever to have a strong unified voice on public policy issues that impact the health and fitness industry. This session will focus on the key advocacy work taking place in Washington, DC and in state houses throughout the nation. Learn about what HFA is focused on to protect your bottom line and position the industry for success.

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      Mike Goscinski

      VP, Government Affairs, HFA

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      Charles Regnante

      Manager, Government Affairs, HFA

  3. 1:00 PM - 2:00 PM

    Price Elasticity Study

    This research-driven discussion will delve into how understanding price elasticity can transform your pricing strategy. We’ll explore data on membership trends, seasonal fluctuations, and consumer behavior to determine optimal pricing strategies. Learn when to adjust your prices and how to effectively respond to market shifts, maximizing revenue while retaining members. Featuring case studies and actionable insights, this session equips operators with the tools to navigate pricing challenges in a competitive landscape. 

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      Anton Severin

      VP, Research, HFA

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      Richard Beddie

      Chair, GHFA

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      Asahi Takano

      Partner and Head of Asia Pacific, Portas Consulting

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