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March 12-14, 2025 | Las Vegas, Nevada

A New Era of Global Wellness

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The HFA Show 2027

Event Policies

Please review the Terms & Conditions and Code of Conduct below for important information about attending The HFA Show.

Must-See Events & Sessions

  1. 7:00 PM - 9:00 PM

    Health & Fitness Association Hall of Fame

    Don’t miss this unforgettable night as we honor the industry legends who have shaped the health and fitness industry. Be there to witness the inaugural induction ceremony for the newly created HFA Hall of Fame, where the trailblazers of our field take their rightful place in this exclusive club. Celebrate their incredible achievements and legacy alongside the best in the industry. This is a once-in-a-lifetime event you won’t want to miss!

    Sponsored by American Eagle. Separate registration fee is required.

  1. 8:00 AM - 9:00 AM

    HFA "Making Connections" Orientation

    Designed specifically for first-timers! This is your chance to learn how to take advantage of everything the conference has to offer and to get comfortable networking with other attendees. Plus, we’ll provide tips & tools to help keep you organized allowing you to easily share content & ideas when you get back home.

    • nicole-johnson-1
      Nicole Johnson

      Senior Director of Membership, HFA

  2. 10:30 am - 11:00 am

    President's Address

  3. 11:00 am - 12:00 pm

    Keynote with Shama Hyder

    Zen and the Art of AI: Navigating the New Rules of Influence in a Tech-Driven World
    In today’s fast-paced tech landscape, leaders must act swiftly to harness AI’s potential or risk falling behind more agile competitors. Drawing on real-world case studies and research, Shama shows how AI can enhance emotional intelligence and empathy, be leveraged as a strategic partner rather than just a tool, and help leaders navigate the new rules of influence in the AI era. Attendees will also learn how to identify and seize AI-driven growth opportunities, boost productivity with AI-powered efficiency hacks, lead a multi-generational, AI-savvy workforce, and develop frameworks for AI-driven business growth. The future is here—embrace AI to amplify your leadership and shape your industry’s next chapter.

    Sponsored by Zenoti

    • shama-hyder-speaker3-1
      Shama Hyder

      Founder & CEO, Zen Media

  4. 5:00 PM - 6:00 PM

    Women’s Leadership Summit

    Join us for this inspiring and empowering exclusive event at The HFA Show tailored for health and fitness professionals. This summit brings together visionary women leaders, entrepreneurs, and change-makers from across the industry to share their stories, strategies, and insights about how to thrive in the world of health and fitness. Attendees will gain valuable tools for leadership, personal growth, and career advancement. Connect with like-minded professionals, discover ways to break barriers, and be inspired to lead with confidence and purpose. Whether you're just starting out or already leading the way, this summit is designed to empower women to take charge of their careers, elevate their impact, and drive meaningful change in the health and fitness space.

    Cocktail Reception from 6 - 6:45 p.m.

    Sponsored by Club Automation

  5. 7:00 PM - 9:00 PM

    The HFA Show Kick-Off Party

    Join hundreds of forward-thinking health and fitness professionals for this must-attend networking event that will elevate your connection opportunities, facilitate dynamic conversations that spark new ideas, and unlock doors to new collaborations. You'll leave this event with a network that’s ready to fuel your success. 

  1. 8:45 AM - 9:45 AM

    Keynote with Chuck Runyon

    Building a Global Wellness Legacy: A Fireside Chat with Chuck Runyon on Leadership, Growth, and Advocacy
    The co-founder of one of the largest fitness brands in the world sits down for a fireside chat with HFA President and CEO LIz Clark to talk about three topics close to his heart: leadership, fitness advocacy, and the future of global wellness. Join Chuck Runyon, co-chair of the Purpose Brands board of directors, as he speaks candidly about the industry's future around the globe—and why it’s never been a better time than right now to be in the business of wellness.

    Sponsored by Matrix Fitness

    • SEBrands_Chuck_7572_V12
      Chuck Runyon

      Co-Board Chair, Purpose Brands, LLC; Co-Founder, Anytime Fitness 

  2. 10:00 AM - 6:00 PM

    Trade Show

    Venture through hundreds of exhibitor booths and discover products, services, and technology to elevate your business. Prepare to be amazed by the unparalleled size and influence of The HFA Show—test-drive, network, and cut deals with industry powerhouses.

  3. 11:00 AM - 12:30 PM

    28th Annual Financial Panel

    Get ready for a high-level session packed with insider insights from top financial experts, as they dive into the current state of the fitness industry, dissect upcoming challenges, and reveal exciting opportunities for growth and expansion. Whether you're looking to navigate financial headwinds or uncover strategies for thriving in the evolving market, this panel will arm you with the knowledge you need to stay ahead of the curve. Don’t miss this chance to get the inside track on the future of fitness from the financial community’s brightest minds.

    • caro_rick
      Rick Caro

      Founder, Management Vision, Inc

  4. 4:00 PM - 5:00 PM

    International Forums

    Unlock insights at six forums, each focused on the unique challenges and opportunities shaping regions around the globe: Canada, China, EMEA, Japan, Latin America, and Oceania. Led by industry experts, these interactive sessions are your chance to gain insider knowledge, ask burning questions, and connect with key players in each region. Don’t miss this unparalleled opportunity for deep, regional insights and valuable networking.

    Separate registration is required.

  5. 5:30 PM - 6:30 PM

    International Attendee Reception

  1. 8:45 AM - 9:15 AM

    Award Presentation

  2. 8:45 AM - 10:00 AM

    Keynote with Alex Rodriguez

    Mindset of a Champion: Success Across Sectors
    How do you succeed in whatever you do? You need to adopt the mindset of a champion. A champion knows that success doesn’t come easy or overnight. Before Alex Rodriguez became one of the most successful and highest-paid athletes in baseball, he was just a young man who loved the game and wanted to become better. So he studied the game, took copious notes, and improved his expertise in sport. His process can be applied to any area of life, not just sports. In this frank talk on what it takes to succeed, Alex shares how he developed his champion mindset. Audiences will come away learning to find their superpower, educate themselves, work hard, and stay focused.

    Sponsored by ABC Fitness

    • Alex Rodriguez-2
      Alex Rodriguez

      Chairman & CEO, A-Rod Corp

  3. 10:00 AM - 4:00 PM

    Trade Show

    Venture through hundreds of exhibitor booths and discover products, services, and technology to elevate your business. Prepare to be amazed by the unparalleled size and influence of The HFA Show—test-drive, network, and cut deals with industry powerhouses.

Know Before You Go

  1. Reserve your spot

    Register Early

    Save money by registering well in advance. Members of the Health & Fitness Association can save on their registration fees. Find out more about membership here.

  2. Check-In

    Pick Up Your Badge On-Site

    Pick up your badge at The HFA Show registration desk upon arrival, and then wear it everywhere. It is required for entry into all sessions, events, receptions, and the trade show.

  3. Choose your pass

    Are you attending the Conference, Trade Show or Both?

    Before coming to the event, explore the website or app for all the activities available to you, and decide which of the following you want to purchase:

    • A conference pass, which gives you access to the keynotes, sessions in eight tracks, trade show, many networking events, and the early morning workouts
    • A trade show pass, which gives you access to the trade show, sessions just in the Industry Partner track, and early morning workouts. 

    We recommend you purchase your package in advance for the best pricing. 

  4. Manage your activities

    Download The HFA Show App

    The HFA app allows you to easily engage and network with other attendees, build your schedule in advance with personalized tracks to suit your needs, and interact with the trade show floor map and find exhibitors.

    Coming Soon! 

  5. Get Prepared

    Set Goals and Create a Plan to Meet Them

    Ensure you attend the networking events and have questions related to your needs ready to ask various people you meet. If you are coming to buy equipment, use the app or website to map out which vendors you want to meet. If you need expertise about a certain issue, use the app or website to find education sessions speaking to those issues.

  6. Enjoy Las Vegas

    Add Some Fun

    Arrive early, stay late. Consider extending your stay to experience all that Las Vegas has to offer. Book your stay!

  7. Questions?

    Everything you need to know

    Review our FAQs page for additional information.

Terms & Conditions

By completing this registration, I acknowledge and agree to the following terms:

Participation & Liability Waiver

As a registered attendee of the Health & Fitness Association (HFA) event (The HFA Show), taking place at Mandalay Bay Resort from March 10–12, 2027, I understand that I may participate in various activities and/or classes. I certify that I am in good physical condition and have no impairment or ailment that would prevent or make it medically inadvisable to engage in such activities. I assume full responsibility for any injuries or damages that may occur to myself, my property, or my family members while participating in the event.

I agree to forever release, indemnify, and hold harmless HFA, Mandalay Bay Resort, Freeman, Maritz, and all contracted vendors and venues (“Participating Parties”), including their owners, employees, agents, and assigns, from any and all claims, costs, damages, expenses, or liabilities arising from my participation in this event.

Media Consent

By registering or attending, I grant HFA permission to use and distribute my image and/or voice, captured during the event, in marketing materials, websites, photographs, video, and audio recordings without any right to compensation.

Recording Policy

Audio or video recording of any part of the event is strictly prohibited without prior written approval from HFA.

Use of Artificial Intelligence (AI) Tools

To protect the intellectual property of our speakers and preserve the integrity of the event, the use of AI-powered tools or applications (e.g., transcription, recording, summarization, or note-taking software) during sessions is strictly prohibited unless explicitly authorized in writing by HFA in advance. Attendees found in violation may be subject to removal from the session and/or event without refund.

Data Sharing

HFA does not sell or rent attendee lists. Registration data (excluding email addresses) may be shared with event exhibitors and sponsors. By providing my email address, I consent to receiving event-related communications from HFA.

Minimum Age Policy

The HFA Show is a business-to-business (B2B) event designed for professionals in the health, fitness, and wellness industry. To maintain a professional environment and ensure the safety of all participants:

  • All attendees, exhibitor personnel, and participants must be 18 years of age or older.

  • Minors under 18 are not permitted on the trade show floor at any time, including during move-in, show hours, or move-out.

  • This policy applies to all areas of the event, including keynotes, educational sessions, networking functions, and any official HFA activities.

Know Before You Go

  1. Reserve your spot

    Register Early

    Save money by registering well in advance. Members of the Health & Fitness Association can save on their registration fees. Find out more about membership here.

  2. Check-In

    Pick Up Your Badge On-Site

    Pick up your badge at The HFA Show registration desk upon arrival, and then wear it everywhere. It is required for entry into all sessions, events, receptions, and the trade show.

  3. Choose your pass

    Are you attending the Conference, Trade Show or Both?

    Before coming to the event, explore the website or app for all the activities available to you, and decide which of the following you want to purchase:

    • A conference pass, which gives you access to the keynotes, sessions in eight tracks, trade show, many networking events, and the early morning workouts
    • A trade show pass, which gives you access to the trade show, sessions just in the Industry Partner track, and early morning workouts. 

    We recommend you purchase your package in advance for the best pricing. 

  4. Manage your activities

    Download The HFA Show App

    The HFA app allows you to easily engage and network with other attendees, build your schedule in advance with personalized tracks to suit your needs, and interact with the trade show floor map and find exhibitors.

    Coming Soon! 

  5. Get Prepared

    Set Goals and Create a Plan to Meet Them

    Ensure you attend the networking events and have questions related to your needs ready to ask various people you meet. If you are coming to buy equipment, use the app or website to map out which vendors you want to meet. If you need expertise about a certain issue, use the app or website to find education sessions speaking to those issues.

  6. Enjoy Las Vegas

    Add Some Fun

    Arrive early, stay late. Consider extending your stay to experience all that Las Vegas has to offer. Book your stay!

  7. Questions?

    Everything you need to know

    Review our FAQs page for additional information.

Code of Conduct

HFA events are professional B2B (business-to-business) gatherings for individuals affiliated with the health, fitness, and wellness industries. The event is not open to the general public.

Our Commitment

HFA is committed to creating a safe, inclusive, and respectful environment for all participants regardless of gender, identity, race, religion, disability, or other protected status. All attendees, speakers, sponsors, exhibitors, contractors, media, and partners are expected to abide by this Code of Conduct.

Prohibited Conduct

Harassment, threats, or discriminatory behavior toward any individual or group will not be tolerated.

Firearms, weapons, ammunition, hazardous materials, illegal substances, and replica weapons are strictly prohibited at all official venues.

All bags are subject to search and screening.

Dress Code

Participants must wear business, business casual, or fitness attire suitable for a professional setting. Attire that is sexually revealing, appears to be undergarments, imitates law enforcement/military uniforms, or could be perceived as threatening is not permitted. Show management reserves the right to determine acceptable attire and may ask attendees to change or leave the event if found in violation.

Badge Policy

All participants must wear their official HFA-issued badge at all times. Badges are non-transferable and may be revoked for violations of this Code.

Suitcasing

“Suitcasing”— soliciting business at an event without a contracted exhibit space — is strictly prohibited. This includes working the aisles, meeting in public venues, or hosting unofficial gatherings to promote products or services.

Business may only be conducted within contracted exhibit booths. Attendees found soliciting in public areas or other exhibitors' booths may be removed and banned from future HFA events.

Soliciting business outside of a contracted exhibit space—whether in aisles, public areas, or offsite locations—is strictly prohibited and considered “suitcasing.” To protect the value of the event and our exhibitors, any attendee found engaging in this activity may be removed and barred from future HFA events. Exhibitors are encouraged to report violations to show management.

Attendees observed soliciting business in the aisles or other public spaces, or another company’s booth, will be ejected from the event and may be banned from future events at the HFA's sole discretion.

Know Before You Go

  1. Reserve your spot

    Register Early

    Save money by registering well in advance. Members of the Health & Fitness Association can save on their registration fees. Find out more about membership here.

  2. Check-In

    Pick Up Your Badge On-Site

    Pick up your badge at The HFA Show registration desk upon arrival, and then wear it everywhere. It is required for entry into all sessions, events, receptions, and the trade show.

  3. Choose your pass

    Are you attending the Conference, Trade Show or Both?

    Before coming to the event, explore the website or app for all the activities available to you, and decide which of the following you want to purchase:

    • A conference pass, which gives you access to the keynotes, sessions in eight tracks, trade show, many networking events, and the early morning workouts
    • A trade show pass, which gives you access to the trade show, sessions just in the Industry Partner track, and early morning workouts. 

    We recommend you purchase your package in advance for the best pricing. 

  4. Manage your activities

    Download The HFA Show App

    The HFA app allows you to easily engage and network with other attendees, build your schedule in advance with personalized tracks to suit your needs, and interact with the trade show floor map and find exhibitors.

    Coming Soon! 

  5. Get Prepared

    Set Goals and Create a Plan to Meet Them

    Ensure you attend the networking events and have questions related to your needs ready to ask various people you meet. If you are coming to buy equipment, use the app or website to map out which vendors you want to meet. If you need expertise about a certain issue, use the app or website to find education sessions speaking to those issues.

  6. Enjoy Las Vegas

    Add Some Fun

    Arrive early, stay late. Consider extending your stay to experience all that Las Vegas has to offer. Book your stay!

  7. Questions?

    Everything you need to know

    Review our FAQs page for additional information.

Participants may contact HFA show management by emailing events@healthandfitness.org. Please remember that notifying HFA show management does not constitute or replace notification to local law enforcement. This policy does not replace rules posted by HFA venue owners or any rules that are part of HFA's contracts with its vendors, exhibitors, and/or sponsors.

Participants asked to stop any behavior in violation of this code are expected to comply immediately. This code provides general guidelines and cannot cover every possible type of unacceptable behavior. HFA reserves the right to apply corrective action to instances other than the specific examples noted. Event participants violating these rules may be sanctioned or expelled from the event and any and all future events without a refund at the discretion of HFA management.

HFA reserves the right to take any action that is reasonably necessary, in the sole judgment of HFA, for the protection of the event, HFA employees and contractors, and event participants including, but not limited to, exhibitors and/or attendees. This policy may be modified at any time and for any reason, including to reflect changes to the law.

By submitting my registration, I agree to comply with all terms and conditions of this agreement.