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March 12-14, 2025 | Las Vegas, Nevada

A New Era of Global Wellness

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Stephanie Breaux Bradley

VP Business Development & Partnerships, The Sales Arms
Speaker Bio

Stephanie Breaux Bradley serves as Vice President of Business Development and Partnerships in the health, fitness, and wellness industry, where she spearheads strategic growth initiatives by identifying and capitalizing on opportunities aligned with emerging industry trends. She builds and nurtures relationships with key partners, develops innovative strategies to expand market reach, and ensures every partnership advances the overarching goal of enhancing client wellness outcomes. Working closely with internal teams, she integrates partnerships seamlessly to drive both business success and meaningful health impact in the communities served.

As a Fitness Studio Advisor, Stephanie partners with motivated fitness and wellness studio owners to develop customized plans focused on business process improvement, financial solutions, budgeting, training, and revenue growth. She brings a strong financial background, exceptional organizational skills, and a proven ability to cultivate relationships to every engagement. Specializing in strengthening the relationship between franchisor and franchisee, she serves as a trusted liaison who shares practical insight drawn from hands-on experience.

See This Speaker

  • Mar 18

    12:00 PM - 12:45 PM

    Back to Basics: Strengthening the Sales Process for Gyms and Studios

    When sales responsibilities are spread across teams, opportunities can slip through the cracks. This panel takes a back-to-basics approach to building a consistent, repeatable sales process that everyone in your organization can follow. Panelists will explore lead management, follow-up strategies, and practical frameworks to ensure prospects are nurtured, conversions improve, and operational ownership of sales drives sustainable growth.

    Marketing & Sales

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Inspirational Speakers

You won't want to miss these amazing contributors to the HFA Show 2025. Our lineup features XYZ...

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Desiree Guillard-Young

Founder & CEO
FEMME Consulting Corp.

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Martin Seibold

CEO
LifeFit Group

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Liz Clark

CEO & President
The Health & Fitness Association

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María Angeles de Santiago

Owner
Management Around Sports (MAS)

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Peter Croft

VP Alliances & Partnerships
Perfect Gym

Sessions

  1. 9:30 am - 10:00 am

    Global Wellness - State of the Industry

    The session unveils HFA's newly-released Global Report, providing an in-depth analysis of current fitness and wellness trends across the world. This session will highlight key findings from the report, focusing on emerging industry trends and shifts impacting different markets. We will also offer insights into regional developments, consumer behavior, and market opportunities, from the GWI’s annual research projects. Discover strategic approaches to navigate and capitalize on these changes effectively.

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      Anton Severin

      VP, Research, HFA

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      Beth McGroarty

      VP, Research, Global Wellness Institute

  2. 10:30 AM - 11:30 AM

    Sharing Your Voice & Empowering the Future

    HFA is working to give the industry a seat at the table. It is more important than ever to have a strong unified voice on public policy issues that impact the health and fitness industry. This session will focus on the key advocacy work taking place in Washington, DC and in state houses throughout the nation. Learn about what HFA is focused on to protect your bottom line and position the industry for success.

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      Mike Goscinski

      VP, Government Affairs, HFA

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      Charles Regnante

      Manager, Government Affairs, HFA

  3. 1:00 PM - 2:00 PM

    Price Elasticity Study

    This research-driven discussion will delve into how understanding price elasticity can transform your pricing strategy. We’ll explore data on membership trends, seasonal fluctuations, and consumer behavior to determine optimal pricing strategies. Learn when to adjust your prices and how to effectively respond to market shifts, maximizing revenue while retaining members. Featuring case studies and actionable insights, this session equips operators with the tools to navigate pricing challenges in a competitive landscape. 

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      Anton Severin

      VP, Research, HFA

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      Richard Beddie

      Chair, GHFA

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      Asahi Takano

      Partner and Head of Asia Pacific, Portas Consulting

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