See This Speaker
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Mar 17
1:00 PM - 1:45 PM
The HVLP Surge: How Value-Focused Fitness Is Redefining Industry Growth
High-volume, low-price gyms are leading a fitness renaissance—posting visitation rates 22% above pre-pandemic levels and reshaping consumer expectations across the industry. This panel unpacks what the explosive growth of the HVLP segment means for operators, investors, and suppliers alike. Drawing on insights from HFA’s FIT Tracker and other benchmarking data, industry leaders will explore the forces driving this shift—accessibility, affordability, and convenience—and how mid-market and premium operators can adapt to stay competitive. Attendees will walk away with a data-informed understanding of where the momentum is heading and how value-driven models are influencing pricing, product design, and the future of member engagement.
Sessions
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9:30 am - 10:00 am
Global Wellness - State of the Industry
The session unveils HFA's newly-released Global Report, providing an in-depth analysis of current fitness and wellness trends across the world. This session will highlight key findings from the report, focusing on emerging industry trends and shifts impacting different markets. We will also offer insights into regional developments, consumer behavior, and market opportunities, from the GWI’s annual research projects. Discover strategic approaches to navigate and capitalize on these changes effectively.
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Anton Severin
VP, Research, HFA
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Beth McGroarty
VP, Research, Global Wellness Institute
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10:30 AM - 11:30 AM
Sharing Your Voice & Empowering the Future
HFA is working to give the industry a seat at the table. It is more important than ever to have a strong unified voice on public policy issues that impact the health and fitness industry. This session will focus on the key advocacy work taking place in Washington, DC and in state houses throughout the nation. Learn about what HFA is focused on to protect your bottom line and position the industry for success.
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Mike Goscinski
VP, Government Affairs, HFA
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Charles Regnante
Manager, Government Affairs, HFA
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1:00 PM - 2:00 PM
Price Elasticity Study
This research-driven discussion will delve into how understanding price elasticity can transform your pricing strategy. We’ll explore data on membership trends, seasonal fluctuations, and consumer behavior to determine optimal pricing strategies. Learn when to adjust your prices and how to effectively respond to market shifts, maximizing revenue while retaining members. Featuring case studies and actionable insights, this session equips operators with the tools to navigate pricing challenges in a competitive landscape.
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Anton Severin
VP, Research, HFA
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Richard Beddie
Chair, GHFA
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Asahi Takano
Partner and Head of Asia Pacific, Portas Consulting
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