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March 12-14, 2025 | Las Vegas, Nevada

A New Era of Global Wellness

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Eddie Tock

CEO, REX Roundtables For Leaders
Speaker Bio

Eddie is the CEO of REX Roundtables, a global organization that runs Executive Mastermind roundtables for owners, executives and leaders. There are 17 REX Roundtables in the US and 10 in Italy, Europe, and Australia. Over 350 very successful club owners and executives currently belong to REX. Every REX Roundtable is made up of 15-18 non-competitive leaders that share best practices. REX has proven to be a highly effective way to rapidly produce significant improvements to revenue and profitability. Tock is a top speaker for The HFA Show and was a faculty member for IHRSA’s Institute for Professional Club Management. He has worked with over 1,400 clubs worldwide including 142 pre-sales. Eddie was formerly a partner in Sales Makers for 21 years, winning the IHRSA Associate Member of the Year award.

See This Speaker

  • Mar 16

    9:00 AM - 10:00 AM

    From Good to Great: Lessons in Leadership from Today’s Top Club Executives

    What does it take to build a thriving club culture, retain top talent, and achieve sustainable growth in today’s competitive fitness landscape? In this session, leaders from some of the industry’s most successful organizations share the frameworks, habits, and mindset shifts that elevate good leaders into great ones. Drawing on their experience with the REX Leadership Academy, they’ll discuss what modern leadership looks like—how it’s taught, how it’s practiced, and how it transforms clubs from the inside out.

    Leadership & Culture Track
  • Mar 16

    2:15 PM - 3:15 PM

    Trends & Leadership Ideas from REX Members Worldwide

    Monday, February 28th

    Club leaders and organizations continue to navigate significant shifts in the workplace, including inflation’s impact on both employer and employee budgets, the rise of AI, evolving member expectations, increased private equity investment, and more. In this session, you'll explore the key trends driving success at some of the most thriving clubs in the industry and learn why they are performing better today than they were five years ago.
    Leadership & Culture
View The Full Schedule

Incredible Insights

Inspirational Speakers

You won't want to miss these amazing contributors to the HFA Show 2025. Our lineup features XYZ...

View the Lineup
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Desiree Guillard-Young

Founder & CEO
FEMME Consulting Corp.

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Martin Seibold

CEO
LifeFit Group

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Liz Clark

CEO & President
The Health & Fitness Association

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María Angeles de Santiago

Owner
Management Around Sports (MAS)

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Peter Croft

VP Alliances & Partnerships
Perfect Gym

Sessions

  1. 9:30 am - 10:00 am

    Global Wellness - State of the Industry

    The session unveils HFA's newly-released Global Report, providing an in-depth analysis of current fitness and wellness trends across the world. This session will highlight key findings from the report, focusing on emerging industry trends and shifts impacting different markets. We will also offer insights into regional developments, consumer behavior, and market opportunities, from the GWI’s annual research projects. Discover strategic approaches to navigate and capitalize on these changes effectively.

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      Anton Severin

      VP, Research, HFA

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      Beth McGroarty

      VP, Research, Global Wellness Institute

  2. 10:30 AM - 11:30 AM

    Sharing Your Voice & Empowering the Future

    HFA is working to give the industry a seat at the table. It is more important than ever to have a strong unified voice on public policy issues that impact the health and fitness industry. This session will focus on the key advocacy work taking place in Washington, DC and in state houses throughout the nation. Learn about what HFA is focused on to protect your bottom line and position the industry for success.

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      Mike Goscinski

      VP, Government Affairs, HFA

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      Charles Regnante

      Manager, Government Affairs, HFA

  3. 1:00 PM - 2:00 PM

    Price Elasticity Study

    This research-driven discussion will delve into how understanding price elasticity can transform your pricing strategy. We’ll explore data on membership trends, seasonal fluctuations, and consumer behavior to determine optimal pricing strategies. Learn when to adjust your prices and how to effectively respond to market shifts, maximizing revenue while retaining members. Featuring case studies and actionable insights, this session equips operators with the tools to navigate pricing challenges in a competitive landscape. 

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      Anton Severin

      VP, Research, HFA

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      Richard Beddie

      Chair, GHFA

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      Asahi Takano

      Partner and Head of Asia Pacific, Portas Consulting

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