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March 12-14, 2025 | Las Vegas, Nevada

A New Era of Global Wellness

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David Van Daff

VP Industry Development & Public Affairs, NASM
Speaker Bio

With almost 30 years of comprehensive experience in fitness and wellness, David brings a vast level of expertise in fitness industry business operations, multi-facility management and training and education to the NASM.

As Vice President, Industry Relations & Public Affairs, David leads the NASM Domestic and International Fitness Industry Divisions, ClubConnect and all public affairs, advocacy, and external relations efforts.

Prior to rejoining NASM, he served in roles as EVP of Fitness for Fusionetics and VP of Business Development and Public Affairs for NASM.  In addition, David lead fitness operations, personal training and education for over 400 health clubs at Bally Total Fitness for 14 years.

David holds a B.A. from the University of Kansas and an M.A. from the University of Tennessee. He also has an extensive array of certifications and credentials in personal training, corrective exercise, fitness nutrition, performance enhancement and weight loss.  He currently resides in Chicago with his family.

See This Speaker

  • Mar 17

    2:00 PM - 2:45 PM

    Fitness Certifications in the Spotlight: Balancing Influence, Credibility, and Safety

    The fitness certification landscape is evolving rapidly. As influencers, social media, and marketing-driven courses gain prominence, the industry faces a critical challenge: how to stay relevant and influential while maintaining credibility, safety, and knowledge standards. This panel explores the current state of fitness certifications, the strategies organizations are using to adapt to new forms of influence, and the best practices for ensuring trainers remain competent, trustworthy, and respected. Attendees will gain insight into global trends, practical solutions, and the future of credentialing in fitness.

    People & Culture
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Desiree Guillard-Young

Founder & CEO
FEMME Consulting Corp.

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Martin Seibold

CEO
LifeFit Group

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Liz Clark

CEO & President
The Health & Fitness Association

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María Angeles de Santiago

Owner
Management Around Sports (MAS)

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Peter Croft

VP Alliances & Partnerships
Perfect Gym

Sessions

  1. 9:30 am - 10:00 am

    Global Wellness - State of the Industry

    The session unveils HFA's newly-released Global Report, providing an in-depth analysis of current fitness and wellness trends across the world. This session will highlight key findings from the report, focusing on emerging industry trends and shifts impacting different markets. We will also offer insights into regional developments, consumer behavior, and market opportunities, from the GWI’s annual research projects. Discover strategic approaches to navigate and capitalize on these changes effectively.

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      Anton Severin

      VP, Research, HFA

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      Beth McGroarty

      VP, Research, Global Wellness Institute

  2. 10:30 AM - 11:30 AM

    Sharing Your Voice & Empowering the Future

    HFA is working to give the industry a seat at the table. It is more important than ever to have a strong unified voice on public policy issues that impact the health and fitness industry. This session will focus on the key advocacy work taking place in Washington, DC and in state houses throughout the nation. Learn about what HFA is focused on to protect your bottom line and position the industry for success.

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      Mike Goscinski

      VP, Government Affairs, HFA

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      Charles Regnante

      Manager, Government Affairs, HFA

  3. 1:00 PM - 2:00 PM

    Price Elasticity Study

    This research-driven discussion will delve into how understanding price elasticity can transform your pricing strategy. We’ll explore data on membership trends, seasonal fluctuations, and consumer behavior to determine optimal pricing strategies. Learn when to adjust your prices and how to effectively respond to market shifts, maximizing revenue while retaining members. Featuring case studies and actionable insights, this session equips operators with the tools to navigate pricing challenges in a competitive landscape. 

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      Anton Severin

      VP, Research, HFA

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      Richard Beddie

      Chair, GHFA

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      Asahi Takano

      Partner and Head of Asia Pacific, Portas Consulting

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