March 12-14, 2025 | Las Vegas, Nevada
A New Era of Global Wellness
Speaker Bio
Chyna Willman is the CEO of Grit City Wellness, a premier wellness club founded in Washington State, dedicated to optimizing health and improving quality of life through cutting-edge recovery services, fitness, and holistic care. As a Small Business Advocate and Community Leader, Chyna also serves as the President of the Waterfront Merchants Alliance and Chair-Elect on the Board of Directors, for the Tacoma-Pierce County Chamber of Commerce, where she champions the growth and sustainability of local businesses.
Before launching her career in health and wellness, Chyna spent nearly two decades in the automotive industry, working with globally recognized manufacturers such as Toyota and BMW. During this time, she gained firsthand experience in franchise operations, team development, and the importance of scalable systems—all of which now inform her strategic roadmap to franchise the Grit City Wellness model. Her unique perspective bridges corporate structure with community-driven service, allowing her to create business models that are both profitable and deeply impactful.
A passionate believer in the power of strong teams, Chyna prioritizes building supportive environments that foster connection, collaboration, and personal growth. Whether she’s leading a wellness initiative or advocating for small businesses, her mission is simple: to elevate the well-being and success of everyone around her.
See This Speaker
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Mar 16
2:15 PM - 3:15 PM
Trends Shaping Large Group, Small Group and Personal Training Success
Stay ahead of the curve with this forward-thinking session exploring the latest trends in group fitness, small group training and personal training. Learn how evolving formats, technology integration, and personalized coaching models are transforming participation, engagement, and profitability. Discover innovative programming ideas that boost retention, energize instructors, and drive member results. Walk away with practical tools to modernize your offerings and keep your facility thriving in today’s competitive fitness marketplace.
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Sessions
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9:30 am - 10:00 am
Global Wellness - State of the Industry
The session unveils HFA's newly-released Global Report, providing an in-depth analysis of current fitness and wellness trends across the world. This session will highlight key findings from the report, focusing on emerging industry trends and shifts impacting different markets. We will also offer insights into regional developments, consumer behavior, and market opportunities, from the GWI’s annual research projects. Discover strategic approaches to navigate and capitalize on these changes effectively.
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Anton Severin
VP, Research, HFA
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Beth McGroarty
VP, Research, Global Wellness Institute
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10:30 AM - 11:30 AM
Sharing Your Voice & Empowering the Future
HFA is working to give the industry a seat at the table. It is more important than ever to have a strong unified voice on public policy issues that impact the health and fitness industry. This session will focus on the key advocacy work taking place in Washington, DC and in state houses throughout the nation. Learn about what HFA is focused on to protect your bottom line and position the industry for success.
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Mike Goscinski
VP, Government Affairs, HFA
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Charles Regnante
Manager, Government Affairs, HFA
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1:00 PM - 2:00 PM
Price Elasticity Study
This research-driven discussion will delve into how understanding price elasticity can transform your pricing strategy. We’ll explore data on membership trends, seasonal fluctuations, and consumer behavior to determine optimal pricing strategies. Learn when to adjust your prices and how to effectively respond to market shifts, maximizing revenue while retaining members. Featuring case studies and actionable insights, this session equips operators with the tools to navigate pricing challenges in a competitive landscape.
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Anton Severin
VP, Research, HFA
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Richard Beddie
Chair, GHFA
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Asahi Takano
Partner and Head of Asia Pacific, Portas Consulting
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