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March 12-14, 2025 | Las Vegas, Nevada

A New Era of Global Wellness

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Alex Albert

VP of Supply Chain & Procurement, Xponential Fitness
Speaker Bio

Alex Albert currently serves as vice president of supply chain and procurement at Xponential (Xponential.com), the largest boutique health and wellness group with over 10 brands including Club Pilates, CycleBar, Stretch Lab, Rumble Boxing, BFT, AKT, Pure Barre, YogaSix, Rowhouse, Stride and Lindora. Alex is responsible for Supply Chain and Procurement at Xponential. Prior to Xponential, Alex led end-to-end Supply Chain Operations at Stance (Stance.com) including Go To Market, S&OP, Sourcing, Logistics, Fulfillment, Wholesale and DTC Planning and Operations. Prior to Stance, Alex led global planning at Vans (Vans.com), A Division of VF Corporation during a time of hyper growth from $2.3 billion to $4.3 billion. Alex is the founder of AXXA Inc., an integrated product planning, creation and execution agency, who has collaborated with global brands like Zac Brown, Mr. Beast, Dalmata, Dude Perfect, Technoblade, and Mark Rober. AXXA delivers curated creative, digital and supply chain solutions to its clients.

In Alex’s early days, he was a professional musician and entrepreneur who built rock metal band Project 86 from his garage to writing and recording five albums for Atlantic Records, touring around the world with bands like Linkin Park, Sevendust and POD and sold over 500,000 records. Alex is a graduate of USC Marshall School of Business, serves on the executive steering committee of Randall Kendrick Global Supply Chain Institute and contributes annually at USC’s Global Supply Chain Excellence Summit.

See This Speaker

  • Mar 16

    1:00 PM - 2:00 PM

    Navigating the New Economy: How Supply Chain Shifts Are Reshaping the Fitness Industry

    Global tariff changes, economic pressures, and evolving trade policies are transforming the business of fitness—from equipment sourcing to club operations. In this panel, industry leaders and supply chain experts break down how these shifts are impacting pricing, procurement, and long-term planning across the health and wellness ecosystem. Hear how the Health & Fitness Association (HFA) is advocating for fair trade policies, supporting members through supply chain disruptions, and helping businesses build resilience in an increasingly complex global market. Attendees will gain actionable insights to navigate volatility, strengthen partnerships, and protect profitability in 2026 and beyond.

    Research & Advocacy Track
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Desiree Guillard-Young

Founder & CEO
FEMME Consulting Corp.

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Martin Seibold

CEO
LifeFit Group

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Liz Clark

CEO & President
The Health & Fitness Association

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María Angeles de Santiago

Owner
Management Around Sports (MAS)

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Peter Croft

VP Alliances & Partnerships
Perfect Gym

Sessions

  1. 9:30 am - 10:00 am

    Global Wellness - State of the Industry

    The session unveils HFA's newly-released Global Report, providing an in-depth analysis of current fitness and wellness trends across the world. This session will highlight key findings from the report, focusing on emerging industry trends and shifts impacting different markets. We will also offer insights into regional developments, consumer behavior, and market opportunities, from the GWI’s annual research projects. Discover strategic approaches to navigate and capitalize on these changes effectively.

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      Anton Severin

      VP, Research, HFA

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      Beth McGroarty

      VP, Research, Global Wellness Institute

  2. 10:30 AM - 11:30 AM

    Sharing Your Voice & Empowering the Future

    HFA is working to give the industry a seat at the table. It is more important than ever to have a strong unified voice on public policy issues that impact the health and fitness industry. This session will focus on the key advocacy work taking place in Washington, DC and in state houses throughout the nation. Learn about what HFA is focused on to protect your bottom line and position the industry for success.

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      Mike Goscinski

      VP, Government Affairs, HFA

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      Charles Regnante

      Manager, Government Affairs, HFA

  3. 1:00 PM - 2:00 PM

    Price Elasticity Study

    This research-driven discussion will delve into how understanding price elasticity can transform your pricing strategy. We’ll explore data on membership trends, seasonal fluctuations, and consumer behavior to determine optimal pricing strategies. Learn when to adjust your prices and how to effectively respond to market shifts, maximizing revenue while retaining members. Featuring case studies and actionable insights, this session equips operators with the tools to navigate pricing challenges in a competitive landscape. 

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      Anton Severin

      VP, Research, HFA

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      Richard Beddie

      Chair, GHFA

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      Asahi Takano

      Partner and Head of Asia Pacific, Portas Consulting

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