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March 12-14, 2025 | Las Vegas, Nevada

A New Era of Global Wellness

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Shama Hyder

Founder & CEO, Zen Media
Speaker Bio

Shama Hyder helps leaders and companies get good and ready for a future that’s ever changing -- from consumer expectations to competing with AI. As a well-respected and early pioneer in the world of social media, she brings a rare “from the trenches” perspective. She’s the Founder & CEO of Zen Media, one of today’s leading B2B marketing and PR companies in the country. Shama is also an active Henry Crown Fellow within the Aspen Global Leadership Network at the Aspen Institute.

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition, and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. An acclaimed keynote speaker, Shama has delivered keynotes in over 24 countries and spoken for recognized brands including NASA, Yale, Movado, Marriott, Chase, Toyota, Mastercard, and Disney.

Shama Hyder helps leaders and companies understand strategically and practically how to connect what’s next to what now. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.

As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO Award. She is one of the only entrepreneurs to be recognized by Business Week, Inc, and Forbes alike for being an Under 30 Mover and a Shaker. LinkedIn named her one of their “Top Voices” in Marketing and Social Media for four years in a row. In 2023, she was named the Top Marketing Leader by Masthead Media.

As a preeminent thinker in the digital age, Shama is a coveted media contributor, frequently featured on platforms such as NPR, Inc, Fox Business, MSNBC, Bloomberg, and CW. Her insights continue to shape the industry, inspiring others to confidently navigate the ever-shifting digital terrain.

See This Speaker

  • Mar 12

    11:00 AM - 12:00 PM

    Zen and the Art of AI: Navigating the New Rules of Influence in a Tech-Driven World

    In today’s fast-paced tech landscape, leaders must act swiftly to harness AI’s potential or risk falling behind more agile competitors. Drawing on real-world case studies and research, Shama shows how AI can enhance emotional intelligence and empathy, be leveraged as a strategic partner rather than just a tool, and help leaders navigate the new rules of influence in the AI era. Attendees will also learn how to identify and seize AI-driven growth opportunities, boost productivity with AI-powered efficiency hacks, lead a multi-generational, AI-savvy workforce, and develop frameworks for AI-driven business growth. The future is here—embrace AI to amplify your leadership and shape your industry’s next chapter.

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Inspirational Speakers

You won't want to miss these amazing contributors to the HFA Show 2025. Our lineup features XYZ...

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Desiree Guillard-Young

Founder & CEO
FEMME Consulting Corp.

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Martin Seibold

CEO
LifeFit Group

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Liz Clark

CEO & President
The Health & Fitness Association

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María Angeles de Santiago

Owner
Management Around Sports (MAS)

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Peter Croft

VP Alliances & Partnerships
Perfect Gym

Sessions

  1. 9:30 am - 10:00 am

    Global Wellness - State of the Industry

    The session unveils HFA's newly-released Global Report, providing an in-depth analysis of current fitness and wellness trends across the world. This session will highlight key findings from the report, focusing on emerging industry trends and shifts impacting different markets. We will also offer insights into regional developments, consumer behavior, and market opportunities, from the GWI’s annual research projects. Discover strategic approaches to navigate and capitalize on these changes effectively.

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      Anton Severin

      VP, Research, HFA

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      Beth McGroarty

      VP, Research, Global Wellness Institute

  2. 10:30 AM - 11:30 AM

    Sharing Your Voice & Empowering the Future

    HFA is working to give the industry a seat at the table. It is more important than ever to have a strong unified voice on public policy issues that impact the health and fitness industry. This session will focus on the key advocacy work taking place in Washington, DC and in state houses throughout the nation. Learn about what HFA is focused on to protect your bottom line and position the industry for success.

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      Mike Goscinski

      VP, Government Affairs, HFA

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      Charles Regnante

      Manager, Government Affairs, HFA

  3. 1:00 PM - 2:00 PM

    Price Elasticity Study

    This research-driven discussion will delve into how understanding price elasticity can transform your pricing strategy. We’ll explore data on membership trends, seasonal fluctuations, and consumer behavior to determine optimal pricing strategies. Learn when to adjust your prices and how to effectively respond to market shifts, maximizing revenue while retaining members. Featuring case studies and actionable insights, this session equips operators with the tools to navigate pricing challenges in a competitive landscape. 

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      Anton Severin

      VP, Research, HFA

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      Richard Beddie

      Chair, GHFA

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      Asahi Takano

      Partner and Head of Asia Pacific, Portas Consulting

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