7:00 PM - 9:00 PM

Health & Fitness Association Hall of Fame

Don’t miss this unforgettable night as we honor the industry legends who have shaped the health and fitness industry. Be there to witness the inaugural induction ceremony for the newly created HFA Hall of Fame, where the trailblazers of our field take their rightful place in this exclusive club. Celebrate their incredible achievements and legacy alongside the best in the industry. This is a once-in-a-lifetime event you won’t want to miss!

Sponsored by American Eagle. Separate registration fee is required.

8:00 AM - 9:00 AM

HFA "Making Connections" Orientation

Designed specifically for first-timers! This is your chance to learn how to take advantage of everything the conference has to offer and to get comfortable networking with other attendees. Plus, we’ll provide tips & tools to help keep you organized allowing you to easily share content & ideas when you get back home.

10:30 am - 11:00 am

President's Address

11:00 am - 12:00 pm

Keynote with Shama Hyder

Zen and the Art of AI: Navigating the New Rules of Influence in a Tech-Driven World
In today’s fast-paced tech landscape, leaders must act swiftly to harness AI’s potential or risk falling behind more agile competitors. Drawing on real-world case studies and research, Shama shows how AI can enhance emotional intelligence and empathy, be leveraged as a strategic partner rather than just a tool, and help leaders navigate the new rules of influence in the AI era. Attendees will also learn how to identify and seize AI-driven growth opportunities, boost productivity with AI-powered efficiency hacks, lead a multi-generational, AI-savvy workforce, and develop frameworks for AI-driven business growth. The future is here—embrace AI to amplify your leadership and shape your industry’s next chapter.

Sponsored by Zenoti

5:00 PM - 6:00 PM

Women’s Leadership Summit

Join us for this inspiring and empowering exclusive event at The HFA Show tailored for health and fitness professionals. This summit brings together visionary women leaders, entrepreneurs, and change-makers from across the industry to share their stories, strategies, and insights about how to thrive in the world of health and fitness. Attendees will gain valuable tools for leadership, personal growth, and career advancement. Connect with like-minded professionals, discover ways to break barriers, and be inspired to lead with confidence and purpose. Whether you're just starting out or already leading the way, this summit is designed to empower women to take charge of their careers, elevate their impact, and drive meaningful change in the health and fitness space.

Cocktail Reception from 6 - 6:45 p.m.

Sponsored by Club Automation

7:00 PM - 9:00 PM

The HFA Show Kick-Off Party

Join hundreds of forward-thinking health and fitness professionals for this must-attend networking event that will elevate your connection opportunities, facilitate dynamic conversations that spark new ideas, and unlock doors to new collaborations. You'll leave this event with a network that’s ready to fuel your success. 

8:45 AM - 9:45 AM

Keynote with Chuck Runyon

Building a Global Wellness Legacy: A Fireside Chat with Chuck Runyon on Leadership, Growth, and Advocacy
The co-founder of one of the largest fitness brands in the world sits down for a fireside chat with HFA President and CEO LIz Clark to talk about three topics close to his heart: leadership, fitness advocacy, and the future of global wellness. Join Chuck Runyon, co-chair of the Purpose Brands board of directors, as he speaks candidly about the industry's future around the globe—and why it’s never been a better time than right now to be in the business of wellness.

Sponsored by Matrix Fitness

10:00 AM - 6:00 PM

Trade Show

Venture through hundreds of exhibitor booths and discover products, services, and technology to elevate your business. Prepare to be amazed by the unparalleled size and influence of The HFA Show—test-drive, network, and cut deals with industry powerhouses.

11:00 AM - 12:30 PM

28th Annual Financial Panel

Get ready for a high-level session packed with insider insights from top financial experts, as they dive into the current state of the fitness industry, dissect upcoming challenges, and reveal exciting opportunities for growth and expansion. Whether you're looking to navigate financial headwinds or uncover strategies for thriving in the evolving market, this panel will arm you with the knowledge you need to stay ahead of the curve. Don’t miss this chance to get the inside track on the future of fitness from the financial community’s brightest minds.

4:00 PM - 5:00 PM

International Forums

Unlock insights at six forums, each focused on the unique challenges and opportunities shaping regions around the globe: Canada, China, EMEA, Japan, Latin America, and Oceania. Led by industry experts, these interactive sessions are your chance to gain insider knowledge, ask burning questions, and connect with key players in each region. Don’t miss this unparalleled opportunity for deep, regional insights and valuable networking.

Separate registration is required.

5:30 PM - 6:30 PM

International Attendee Reception

8:45 AM - 9:15 AM

Award Presentation

8:45 AM - 10:00 AM

Keynote with Alex Rodriguez

Mindset of a Champion: Success Across Sectors
How do you succeed in whatever you do? You need to adopt the mindset of a champion. A champion knows that success doesn’t come easy or overnight. Before Alex Rodriguez became one of the most successful and highest-paid athletes in baseball, he was just a young man who loved the game and wanted to become better. So he studied the game, took copious notes, and improved his expertise in sport. His process can be applied to any area of life, not just sports. In this frank talk on what it takes to succeed, Alex shares how he developed his champion mindset. Audiences will come away learning to find their superpower, educate themselves, work hard, and stay focused.

Sponsored by ABC Fitness

10:00 AM - 4:00 PM

Trade Show

Venture through hundreds of exhibitor booths and discover products, services, and technology to elevate your business. Prepare to be amazed by the unparalleled size and influence of The HFA Show—test-drive, network, and cut deals with industry powerhouses.