What's New

Expanded Programming

More Education & Insights Than Ever!

You won’t want to miss a second of dramatically expanded programming at this year’s European Congress – featuring a wider variety of topics across two main stages. Can’t-miss topics include the impact of GLP-1s on the fitness industry, curated performance data and insights from global markets, the influence of Gen Z and Gen Alpha on fitness offerings today and into the future, a lively discussion on how the biggest mergers and investments are shaping the future of the health and wellness sector, growth strategies through franchising and acquisitions, and so much more.

Explore the Schedule

Shaping Global Advocacy Efforts

Global Advocacy Summit

Join us for a powerful session that dives into the crucial role national federations play in shaping global physical activity initiatives and explore the policy initiatives needed to make movement more accessible to all. Discussion will center around how the fitness industry can align with governments and public health efforts, the strategic partnerships that position fitness facilities as primary solutions for health and longevity, the latest research that can be leveraged to gain greater access incentives from governments, and more!

Explore the Schedule

Expanded Product Marketplace

Solutions to Elevate Your Business

This year, we are turning up the energy with an expanded Marketplace that features even more top-tier fitness vendors. Connect directly with industry peers, discover the latest trends, and find the perfect solutions to elevate your business. Stay tuned - more details are coming soon!

One-on-One Meetings

Unique Networking Opportunities to Drive Growth

Curated meetings bring together qualified buyers from health, fitness, and wellness facilities with leading suppliers and are scheduled in advance based on mutual interest and purchasing priorities, ensuring meaningful, productive conversations. Participants benefit from personalized business matchmaking and receive a complimentary copy of the 2025 HFA Global Report.

Expanded Sponsorship Opportunities

Exciting Opportunities to Maximize Your Visibility

Whether you're looking for maximum visibility or tailored marketing solutions, we have an option just for you. Choose from five sponsorship packages, or craft a custom package that perfectly fits your brand’s sales and marketing strategy by choosing from our a-la-carte sponsorship options. Make a lasting impression, connect with key decision-makers, and elevate your brand like never before at this year's event.

Sponsorship Packages

2 Days of Club Tours

Behind-the-Scenes with Industry-Leading Clubs

This year’s European Congress features two unique opportunities to explore some of Amsterdam’s most innovative health clubs and studios. Arriving early? Kick things off on 1 October with a complimentary walking tour of top-tier clubs near the venue. Finish your Congress experience strong on 4 October with an exclusive bus tour of four game-changing facilities that could revolutionize the way you run your business. Don’t miss your chance to get up close with the latest innovations in fitness facility operation and design.

Club Tours

Group Discounts

Attend Together and Save!

Maximize your Congress experience by bringing your entire executive team—because this year, we’re making it easier (and smarter) to attend together! Register four attendees from the same company and pay for only three! That’s one FREE registration to ensure your team gets all the insights, networking, and innovative strategies this event has to offer. Don’t miss out on this amazing deal!

Discover This Year’s Exciting Additions