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Tony Wallace is Regional Director at GLL, the UK’s largest charitable social enterprise delivering leisure, health, and community services. Based in London, he oversees a diverse portfolio of leisure centers, driving operational excellence, community impact, and inclusive access to health and fitness. With extensive leadership experience across the sector, Tony is passionate about creating sustainable facilities, developing high-performing teams, and ensuring that physical activity remains accessible to people of all ages and backgrounds.
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4:15 pm - 5:00 pm
The Power of Partnerships
Never underestimate the power of collaboration. This session explores the transformative impact of strategic partnerships for brand building. Attendees will learn how to leverage collaborations in philanthropic efforts, forge PR relationships, and dive into ways to give back to the community—both on a small and large scale—while strategically partnering with like-minded businesses to elevate the brand and mission. Join us for an inspiring conversation on how partnerships can amplify your reach, foster community engagement, and drive positive change in the wellness industry.
10:45 am - 11:15 am
The State of the Boutique Fitness Industry
With boutique fitness on track to be an $80 billion+ industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Alina Cooper and Heather Garrick of Studio Grow as they break down industry insights from the modalities that are shining, the metrics that are struggling, the team and staffing needs we must address and marketing strategies that are working today. They will share data from over 4,300 studios in 43 countries alongside their analysis of major studies and reports.
4:15 pm - 4:45 pm
Minding the Privilege Gap: Community Initiatives Driving Change
Across the UK, innovative community programs and urban planning initiatives are reshaping access to physical activity and closing the privilege gap in movement and health. This session explores how efforts like ukactive-led initiatives, Movement for the Masses, Parkrun, Park Walk, and inclusive park design for young girls are expanding opportunity through smarter resource allocation and community-driven design. Attendees will learn how scalable, place-based solutions are making physical activity more accessible, equitable, and embedded in everyday life.
Be Part of the Action