Notication bar
Notication bar
Sophie Lawler is CEO at Total Fitness, and as a proven transformation leader, she has driven a major turnaround of the business, delivering sustained growth, digital and product innovation, and a market leading customer and employer brand. With a background spanning strategy and operations in private equity-backed environments, Sophie is known for combining commercial rigour with strategic vision and people-led leadership. She played a prominent role during the COVID-19 pandemic as a national advocate for the sector, making over 300 media appearances and reaching an audience of more than 900 million. A very well-known face of the industry she uses her platform to instigate change and stimulate debate. Alongside her CEO role, Sophie is an active non-executive and advisor, a specialist in leadership with a particular focus on executive women, and a sought-after speaker on leadership, culture, and business transformation.
4:15 pm - 5:00 pm
The Power of Partnerships
Never underestimate the power of collaboration. This session explores the transformative impact of strategic partnerships for brand building. Attendees will learn how to leverage collaborations in philanthropic efforts, forge PR relationships, and dive into ways to give back to the community—both on a small and large scale—while strategically partnering with like-minded businesses to elevate the brand and mission. Join us for an inspiring conversation on how partnerships can amplify your reach, foster community engagement, and drive positive change in the wellness industry.
10:45 am - 11:15 am
The State of the Boutique Fitness Industry
With boutique fitness on track to be an $80 billion+ industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Alina Cooper and Heather Garrick of Studio Grow as they break down industry insights from the modalities that are shining, the metrics that are struggling, the team and staffing needs we must address and marketing strategies that are working today. They will share data from over 4,300 studios in 43 countries alongside their analysis of major studies and reports.
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