Rory, a pioneer in retrofitting sensors to gym equipment and analytics of the data, is the creator of “The Algebra of Gym Profitability” and advanced sensor-based “profit maps” that show exactly which gym equipment and spaces drive profit—or loss.
In his talk, real-world case studies and examples reveal how data-driven purchasing, and layouts, boosts profit by matching equipment supply to what members truly want, while exposing how supplying rarely used equipment, or oversupplying equipment (mainly cardio) kills both floor space and profits.
Rory’s TrackMyGym approach quantifies the cost of frustrated members and lost revenue caused by equipment bottlenecks—plus reveals the true profit growth possible when these are fixed.
He has partnered with hundreds of leading UK, EU, and US gyms, from every sector, over the last 15 years analysing real usage patterns across thousands of gyms, showing why many industry “trends” are costly illusions. Attendees will see what the true members trends are, and why allocating space to these trends, not hype, maximizes profitability.
