Shaping the Future: Uniting Fitness, Health and Wellness

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands

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2-4 October

Shaping the Future: Uniting Fitness, Health and Wellness

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

_MG_1826HEALTH FITNESS_DAY1_21OCT_2024 By Julieta Feroz

2-4 October

Get the Best Price by Registering Before April 30

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

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Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

HEALTH FITNESS_DAY2_22OCT_2024 By Julieta Feroz-6595-1

Network with Industry Leaders

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

_MG_1554HEALTH FITNESS_DAY1_21OCT_2024 By Julieta Feroz

Join the Club Tours on 4 October

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

View Innovations in the Marketplace

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

HEALTH FITNESS_DAY2_22OCT_2024 By Julieta Feroz--12

Pieterjan is a seasoned leader with a background in management consulting at McKinsey & Company, specializing in corporate strategy. He developed a strong passion for ecosystem building and business development at Colruyt Group, where he now serves as Managing Director of Jims Fitness. Pieterjan was named to Belgium’s 2022–23 40 under 40 and is a guest lecturer on Strategic Problem Solving at IESE Business School in Barcelona. Proud father of three.

Can't Miss Event!

Friday, 3 October

9:00 am - 10:15 am
Growth Strategies Unpacked: Franchising, Acquisitions, and Beyond

This session explores how different brands are expanding through a combination of franchising, acquisitions, and strategic growth. Experts will discuss how to identify key markets for growth, accelerate expansion via acquisitions, and diversify portfolios with different business models. Best practices for navigating acquisitions, including due diligence and market analysis, will be covered, alongside real-world examples of balancing franchising with acquisitions. Attendees will learn how to maintain brand consistency and drive sustainable growth across regions.