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Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Petra Hans is a philanthropy specialist with 20+ years of experience at organisations including WWF-Netherlands, the IKEA Foundation, and Oxfam. Now Senior Advisor on Sustainable Food Systems at WWF-Netherlands, she blends systems thinking with rights-based approaches to drive equitable, nature-positive change. Having been both a donor and an implementer, Petra is skilled at structuring partnerships and strategic giving that deliver measurable impact for communities, ecosystems, and the organisations that support them.
4:00 pm - 4:45 pm
The Power of Partnerships
Never underestimate the power of collaboration. This session explores the transformative impact of strategic partnerships for brand building. Attendees will learn how to leverage collaborations in philanthropic efforts, forge PR relationships, and dive into ways to give back to the community—both on a small and large scale—while strategically partnering with like-minded businesses to elevate the brand and mission. Join us for an inspiring conversation on how partnerships can amplify your reach, foster community engagement, and drive positive change in the wellness industry.
4:45 pm - 5:30 pm
WORKSHOP
The Art of Giving: How Philanthropy Powers Fitness Businesses
This engaging workshop explores how philanthropy can be a strategic tool for fitness businesses to boost brand loyalty, employee engagement, and community impact. Participants will learn how to align their business values with meaningful causes, design realistic giving initiatives, and avoid common pitfalls. Through examples, tips and tricks, attendees will leave with practical ideas they can implement right away. Ideal for anyone looking to build purpose into their business model and turn good intentions into smart action.
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