Patrick Meier is COO of Kieser. He also served as chief branding officer for the company. Before coming to Keiser, Meier owned several businesses in the industry, including Aquilibris Seminare and PM Health Systems. He also has served as group director of Kunde & Co., head of forum for Swiss Economic Health Forum, and CEO of Medical Teaching Concept. His philosophy is “Humans grow through resistance,” and in pursuit of that, Meier combats muscle atrophy through efficient, science-based training methods.